Twitter For BusinessFollow and be Followed, its not who you know, its who knows you!

Today’s Workshop

What is Twitter

Why Tweet at all

Examples of Success

Getting Started

Do’s and Don’ts

What tools to use

What else should you be doing

What next?

What is Twitter?

Twitter is a micro blogging site

900% increase in users over past year

Each post is only 140 characters (think SMS)

Could become a search engine in its own right

Send and receive messages (tweets) to and from

your followers

Why tweet at all?

Get to know other local like-minded businesses

Learn from the worldwide experts in your field

Share your ideas and experience

Ask questions, compile surveys for market research

Find new suppliers

Find new customers

Build relationships

Position yourself as the local expert

Build and maintain your online relationship

You want to Stay Top of mind

3 steps to Twitter Happiness?

Build Relationships

Examples of Success? Naked Pizza – Revenues increase as they advertise over Twitter

Could you do this?

Examples of Success?

Christina sells her books via Twitter

Organic Farmers & Growers

Could you do this?

Getting Started

Set your objective – what do you want to achieve

Brand Awareness – Stay Top of Mind

Local or International?

Where do you want to reach – is local enough?

Think about your brand – is it you or your company

Do Remember twitter is social, it should have a face!

Then set up your account

Step 1 Create your account…

Choose your username carefully Yours or your company

Your name might be already taken

Find and make friends

Update your settings?

Your URL

One Line Bio (keywords!)

Your location

Your Picture

Your design (you have a

bespoke one for your

network)

Find more people

The Jargon that you need to know

@IrunNewbury (really important if you are replying directly

to their tweet so other users can follow the thread)

RT @IrunNewbury (used if you are re-tweeting something

I’ve said – think of it as your email forward button)

D @IrunNewbury (used to directly message me, no-one

else sees this post)

# - the hashtag really useful to group content together

#followfriday is a popular one

You can ‘bookmark’ a post by marking it

as a favourite

Do’s and Don’ts

Do

- Ask Questions

- Answer Questions

-Retweet other users

-Post interesting articles

Don’t

- Try to sell on your first contact

- Be Spammy (you’ll get suspended)

- Be Dull

- Let Twitter consume you

The tools you really need to use

Hootsuite – to manage your tweets and followers

Social Oomph – to manage your auto follow message

Bit.ly – Used to shorten your URL links

Twellow – The Yellow Pages of Twitter World

Twollow (Use this to find people based on keywords –

after you’ve tweeted a bit first)

There are literally thousands of tools out there to help you

but these are the main ones to get started with.

What Next?

Register on Twitter

Let us have your email address so we can send you this

presentation

Email us your Twitter username

We’ll collate these and circulate with the workshop

attendees so we can all follow each other

Twitter For BusinessFollow and be Followed, its not who you know, its who knows you!