Market Research AN OVERVIEW ON MARKET RESEARCH BY:IRIS COMMUNICATIONSIRIS COMMUNICATIONS WWW.IRISCOMMUNICATIONS.COM.PKWWW.IRISCOMMUNICATIONS.COM.PK

Why Market ResearchWhy Market Research

To have a successful business, one needs to learn about its customers, its competitors and the industry. For a company to meet its business objectives, it has to find out what its customers requirement is and then identify the best possible way in which it can satisfy their customers needs and wants it is important that company get the feedback from its customers before product launch.

What Market Research is all What Market Research is all aboutabout

It’s all about collecting information from the competitive market that will give an insight of the customer’s mind.

In business world demand is always changing so it is essential for a business unit to keep them updated how things are changing in the market.

Market research can bring Market research can bring following valuable insights following valuable insights

It can minimize business risk. Business can identify upcoming sales opportunities in the

market. Business can know the target audience. What the competitors are doing in the market. How is the market trends of the market are changing? Where the product can be sold out. How will be response of the market on newly launched product? What is the best time to float the product in the market?