Iresearch Introduction

iResearch Consulting GroupBusiness Profile

2008.04.01

iResearch Consulting GroupShanghai·Beijing·Guangzhou

www.iresearch.com.cn Internet Research, Insight Research

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Contents

Overview of iResearch

Research & Consulting Services

Data Products

Conferences and Medias

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Major Business Lines

Research and Consulting：iResearch Inc.

Data and info：iResearch Data+

IndustryConsulting

Ad Research User Behavior CustomizedResearch

Media and EventsiResearch.cn & Conferences

Website Advertising

Industry Events

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Milestones of iResearch

2002.12 Established in Shanghai with four employees2003.6 Launched official website, www.iresearch.com.cn2003.7 Published China Internet industry reports for the first time2003.7 iAdTracker2.0 online ad monitor system, a proprietary software, started

operation2003.8 Launched iUserSurvey online survey business2003.10 Beijing branch office established2004.2 Second release of China Internet industry reports2005.3 Launched iDataCenter, the iResearch research data bank2005.6 Launched iClick club to improve panel management of online survey business2005.10 Started data collection for iResearch Third Nationwide Research and Survey on

China Internet Economy2006.3 Launched the new version of iAdTracker 3.0…2006.4 Successful holding of iResearch New Economy Annual Conference2006.6 Launched iClick software, officially started continuous netizens behavior

tracking program2006.12 Launched iResearch.cn ， an information center of China new economy. 2007.1 Launched iUserTracker after one year’s development2008.1 Guangzhou branch office established

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iResearch Personnel and Management

With offices in both Shanghai and Beijing, the company has about 80 employees, with over 40 dedicated researchers,10 technology staff,5 web design staff and 10 business and customer service staff.

• Henry Yang - Founder & President Henry is a renowned Internet economy expert and the sole founder of iResearch. He entered into online

advertising arena back into 1998. In late 1999, he participated in establishing WiseHorse, an Internet advertising and marketing firm. Henry founded iResearch in late 2002.

• Jason Hao - CTOAs an senior B/S system engineer, Jason entered into Internet industry in 1999 and obtained rich experience in project design and operation. Jason joined iResearch in early 2003.

• Lily Zou - Vice PresidentSince working in Wisecast as a marketing research manager in 2000, Lily has been in charge of many research reports regarding Internet economy. Lily Zou also participated in the initial set up of iResearch

• Kelly Huang - Vice PresidentSenior Analyst with years of professional experience in consulting. Joined iResearch in 2004.

• Michael Ruan – Vice PresidentTen years experience in market research industry, served as director of business in Sinomonitor and Chinalabs

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Contents



Data Products


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Research Scope of iResearch

New Economy

OnlineAdvertising

OnlineService

SearchEngine

DigitalRecreation

MobileValue-added

E-business

Online Advertising

Online Advertiser

Affiliate Advertising

Community Marketing

Online Video

SEM

Word-of-mouth Marketing

……

Online Recruitment

SNS

Online Video

Network Security

E-mail

Digital Publishing

Domain Mainframe

……

Web Search

Map Search

Video Search

Wireless Search

Travel Search

Comparison Shopping

……

Game Industry

Online Game

Casual Game

Mobile Game

Online Animation

Digital Music

……

Mobile Business

Mobile Positioning

Mobile Payment

Mobile Search

WAP Service

3G Value-added

……

Online Shopping

B2B

Online Payment

Online Banking

SAAS

Online Reserving

……

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iResearch Consulting Advantage

•iResearch is the first company that focused on

Internet economy in China. iResearch has published

over 400 reports by now, with the important once

published both in Chinese and English•Quarterly reports for 9 main industries are released

every year

Quarterly Report Time

Online Advertising Mar, Jun, Sep, Dec

Search Engine Mar, Jun, Sep, Dec

Online Game Mar, Jun, Sep, Dec

B2B E-business Mar, Jun, Sep, Dec

Online Shopping Mar, Jun, Sep, Dec

Online Payment Mar, Jun, Sep, Dec

Online Recruitment Mar, Jun, Sep, Dec

Online Reserving Mar, Jun, Sep, Dec

Internet Economy Mar, Jun, Sep, Dec

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iResearch Customized Research Business

CustomizedResearch

– Online media‘s ad value research；– Ad effectiveness research；– Media plan stategy research；– ……

– Service using factor research；– Service/produt competitiveness reserach；– Website revision and new service

acceptance research

– ……

– Brand competition research;

– Brand diagnosis and planning；– Website satisfaction research

– ……

– Advertisers‘ online marketing strategy research；

– Online media‘s marketing strategy research

– ……

Online Media Research Online Service & Products Research

Brand and Satisfaction Research Online Marketing Research

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Offline Quantitative

– Street Interview• Street-intercept

Personal Interview• Appointed Interview

– CATI• Random Interview• Appointed Number

Interview

Offline Qualitative

– Focus Group• Offline• Online FCG

– In-depth interview

– Observation on product use

Online Quantitative

– Online Survey• Survey on client’s

websites• iClick Survey

– E-mail Survey• Invited via E-mail

– Software notified Survey• Notivied by iClick

iResearch Customized Research Advantage

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iResearch Customized Research Advantage

iClick Online Survey Panel Community

iClick Online Survey Panel Community

iUserSurvey DIY Survey SystemiUserSurvey DIY Survey System

High quality panelistwww.iclick.cn

high automation survey systemwww.iusersurvey.com

•sample recruitment•sample management•lucky draw system•payment system•sample update

•survey project management•survey questionnaire design•instant alerting system•Email invitation/software alert•reply management

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Contents



Data Products


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Services and Solution For Major Clients by iResearch

Customer/Service Type

iResearch Data+ Research Service

Online AdResearch

Online MediaMeasurement

CompetitorAnalysis

Online Ad

Online media *** *** 　 ***

Advertisers *** 　 *** 　 *** 　

Advertising agency *** 　 *** 　　

OnlineServices

Search engine *** 　　 *** 　

E-commerce 　　 *** 　

Digital entertainment 　　 *** 　

Mobile WVAS 　　 *** 　

Online payment 　　 *** 　

Application software 　　 *** 　

Others 　　 *** 　

Investment Companies

Venture capital 　 *** *** 　

Investment bank 　 *** 　 *** 　

CorporateServices

Telecom industry 　　　

Others 　　　

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Product Target of iUserTracker

Panel ： samples of home and office internet users in China

• Target： Reveal Internet use of Chinese netizens with most reliable

data• Definition of Netizens：

Mainland users aged between 7-60 and use their primary computer to access Internet at home or in o over 1 hour each week. Users who access Internet with public computer in internet cafe and at school are

eliminated

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①Overall Evaluation of China Netizens

② Internet Panel Recruit

③Monitoring Software installation

⑤Weight Samples

④Sample Screening

•Forecast number of netizens at home and work with forecast model•At the base of CNNIC’s published data before July 2006, take gender, age and area as sampling indicators

•Panel Recruitment1 ） Email invitation2 ） User recommendation3 ） Offline recruitment for infrequent samples

•Sample Maintenance1 ） 15% of the samples are renewed every 3 months2 ） Basic and advanced user features are updated every 6 months3 ） Confirm user information by phone randomly every 6 months

Tracking Internet and software usage with iClick software, a proprietary software. Keyboard usage is not included.

Samples with following cases will be excluded：1 ） Time spent on Internet less than 1 hour a week2 ） Access internet with public computer3 ） Computer is not used mainly by himself/herself4 ） Multi-accounts owned by same people5 ） Users who treated or visits single sites are excluded6 ） Users take survey with reward as profession7 ） Users with logical error questionnaires8 ） Users with other abnormities

•Start with computer•Non-mandatory software•0.1 Yuan/day reward for all the days online•Learn real user information by bank account

Weight samples according to gender, age area distribution

Sample select of iUserTracker

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Email invitation forwww.iclick.cn

registration

•A Non-mandatory software, can be uninstalled at any time

Software Registration Data Monitoring and Analysis Process

Log that records internet behavior is the basis for in-deep analysis

Install the softwareGet authentication

code

Submit personal information;Join customized research surveys

Tracking Internet and software usage with iClick software, a proprietary software. Keyboard usage is not included.

0.1 Yuan/day reward for all the days online

To get notice of survey with reward earlier

Account management and direct payments of cash

program renews list every 2 seconds to monitor all actions of users WebWeb

ServerServerWebWeb

ServerServerWebWeb

ServerServerWebWeb

ServerServer

iUserTracker data monitoring process

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iUserTrackeriUserTracker

Website and service

analysis

Website and service

analysis

Software analysis

Media PlanUser

Analysis

Website and Service AnalysisIndicators：Unique Visitor/Reach%

PV and market share

Visits and market share

Viewing Duration and market share

monthly/daily/per user indicators

Functions：Indicator comparison

Trends analysis

User profile analysis

Source and loss analysis

User stickiness analysis

Cross Visiting analysis

Software AnalysisIndicators：Unique Visitor/Reach%Running time/market share

Startups/market share

Using time/market share

monthly/daily/per user indicators

Functions：Indicator comparison

Trends analysis

User profile analysis

Source and loss analysis

User stickiness analysis

Duplication analysis

iUserTracker Functional Module and Core Indicators

Gender/Age/

Marriage Status

Education/Area

City

Personal/HH Income

Occupation/Industry

Work day/Holiday

Products Owned

Products to Purchase

Consumer Attitudes

Value Attitude

Media Touched

White Collar

High Income Family

Students

Office Lady

Blue Collar

Basic Features Advanced Features Special Group

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Available iUserTracker Functionalities for Different Versions

Level 1 Level 2Home and office

databaseInternet café

database

Website Ranking

General ranking √ √Ranking by company matrix √ √Ranking by service type √ √

Basic Website Analysis

Website overall analysis/Cross visiting √ √Service analysis/Cross visiting √ √

Media PlanningHelp client work out media planning with basic user features √

Advanced Media Planning

Help client work out media planning with advanced user features √

Advanced Website Analysis

Analysis on user stickiness/user return √Analysis on where do user come from/where do they go √

Analysis on software use of website users ***

Software User Analysis

General ranking/ranking by service type √ √User feature analysis/User preference analysis √

Crosstab analysis on user/User overlap analysis √

Crosstab analysis between website user and software user √

*** stands for: only those who buy both Site Analysis Advanced Version and Software Analysis Basic Version or up can get this functionality

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Value of iAdTracker

• Target:

Understand the ad launching effect of China online advertisers launching

ad on each online media.

• Purpose:

To provide instant and dynamic data on ad format, expenditure and effectiveness of online advertisers of different industries.

To provide important data reference for online media, advertising companies and online advertisers to understand the lad launching behavior of itself and its competitors.

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•Image doesn’t fit ad standard is screened

Ad capture and monitoring success

Automatically captures ad in websites with iAdCapture, a proprietary software

Judge by historical data

Judge by page linked to

Judge by monitoring codes

iAdTracker data collection process

②Manually classification

Data classification

•Media/channel•Page link to•Size•Period•Expense

•Advertiser•Product•Campaign•Ad format

①Automatically classification All data upload to server at 24:00 every day

WebWebServerServerWebWeb

ServerServerWebWeb

ServerServerWebWeb

ServerServer

•Make capture plan according to website structure

•Captures Ads 24 hours a day

•Monitoring 130 main websites, including homepages , inner pages, etc.

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Ad types iAdTracker tracking

PIPskyscraper

adcouplet adSuspend

Ad

Banner Rich Media

Pop-up Ad

Button

Video Ad

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iAdTracker Function List

Level 1 Level 2Ad launchingBasic version

Ad launchingAdvanced

Version

Brand Survey Data Version

Report Download

Version

Industry navigationanalysis

Entire online ad launching status √ √

Ad launching ranking of different industries √ √

Ad launching tendencies of different industries √ √

Medianavigation analysis

Media ad launching status √ √

Channel ad launching status √ √

Difference comparison of different media √ √

Advertiser analysisLaunching record of advertisers √ √

Media plan of advertisers √ √

Ad effectivenessanalysis

Analysis on Netizens that have reached a specific ad creative

√

Analysis on Netizens That have reached ad of aspecific advertiser

√

Comparison analysis on advertisers regarding Netizens reach

√

Analysis on ad effectiveness √

Brand surveyanalysis

Analysis on durable consumer goods √

Analysis on nondurable consumer goods √

Brand preference analysis of website uses √

Brand preference inquiry of specific netizens √

Advertising Research Report

Advertising research report download version (10-20 reports)

√

Research data about advertising and netizens(thousands of data)

√

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Value of iWebSpeed

• Target：Learn access speed of China online medias in all regions to optimize user experience

• Purpose： A third-party monitoring system provides access speed to

websites and pages in all regions at different time dynamically and timely, which is indispensable reference for improving user experience

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Why need iWebSpeed？

•Do you know users in some areas spend long time opening your site？•Do you know users in some areas even can’t open your site ？

•Do you know user experience declines and user is losing in some areas？

For website operator——

•Do you know users in some areas can’t open your ad？•Do you know users in main areas can’t see your sales promotion？•Do you know brand favorability declines if user can’t open or spent a long time opening the official website？

For marketing staff——

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iWebSpeed data monitoring process

More than 40,000 long-term samples

Simulate page download

Send data back to server for analysis

Collecting data from samples

WebWebServerServerWebWeb

ServerServerWebWeb

ServerServerWebWeb

ServerServerWebWeb

ServerServerWebWeb

ServerServer

Send web page request

Panel Recruitment

Panel Screening

Software Install

Panel Maintaince

•Steady Panel

•Accurately reflects user experience

•User’s normal visiting will not be affected by iWebSpeed

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Contents



Data Products


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iResearch Conferences

iResearch Conferences•iResearch Annual Conferences•iResearch Salon•iResearch Party

iResearch Media

iResearchConference & Media

iResearch Medias•http://English.iresearch.com.cn

iResearch Conferences and Medias

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iResearch Conferences planning

Type Theme Time Location Scale

Annual Meeting

2008 iResearch New Economy Annual Conference 2008-4 Beijing 800

2008 iResearch Online Marketing Annual Conference 2008-7 Beijing 800

2008 iResearch Online Marketing Annual Conference 2008-9 Shanghai 600

2008 iResearch Online Marketing Annual Conference 2008-10 Guangzhou 300

Awards Dinner

2008 iResearch New Economy Awards Dinner & highlevel Dinner

2008-4 Beijing 200

2008 iResearch Online Marketing Awards Dinner & highlevel Dinner

2008-7 Beijing 200

Highlevel Diner

2008 iResearch Online Marketing highlevel dinner 2008-9 Shanghai 80

2008 Highlevel dinner in south China 2008-10 Guangzhou 80

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iResearch Clients

Internet Enterprises

Advertising Agencies

Investment related

iResearch has hundreds of clients from various fields

Traditional Enterprises

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iResearch Consulting GroupiResearch Consulting Group

China’s Leading Internet Data Product ProviderChina’s Leading Research Provider Focuses on Internet BusinessChina’s Leading Research Provider Focuses on Online Advertising

Iresearch Introduction

Business

Transcript of Iresearch Introduction