Irdeto at CASBAA 2010

Hong Kong

25-28 October 2010

CEO Graham Kill speaks on the “Dawning of Media

3.0” – October 27th 11:20am

About us

Founded in 1969 by Ir. Pieter den Toonder

1000 employees, over 500 customers

Dual headquarters: Amsterdam and Beijing

25 offices around the world

Part of Naspers, multinational media company

10.000 employees, USD $3.7B revenue in FY10

Protect and enable digital assets

Content: video, games, maps, eBooks

Software: applications, APIs, Oss

Platforms: devices, servers

Over 1 billion software instances protected

Part of a Strong and Stable

Multinational Media Company

US $3.7B revenue in FY10

Double digit annual

growth, staff tripled since

2005

3.95 million subscribers, 60% of

Naspers revenue (US $2.2B in FY10)

--- secured by Irdeto

Irdeto’s Worldwide Presence

Headquarters

800 employees in 25 offices,

approximately half in Research & Development

Digital Asset Protection - Tomorrow

6

Last millennium New millennium:

Media 3.0

Digitalization,

Connectivity

Disintermediation

OperatorRadio

stations

News-

papers

Broadcast,

broadband,

mobile

Success Factors in Media 3.0

8

Compelling contentAcquire, package, securely publish

to any device

Great user experienceEngage with compelling

experiences, convert to customers, earn

loyalty

Customer acquisition and

managementManage customers as valuable

assets, collect data for insight

Business intelligenceTarget offerings to individuals (not

household), increase relevance, add

value to advertisers and content owners

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Media 3.0 security technology must be:RenewableDiversified Provide new monetization methods

Media 3.0 key consumer drivers: Content must be:

FlexiblePersonalPortableSocial

Irdeto Media 3.0

Social TV

Device independent, personal TV channels based on consumer

habits, preferences and online social networks

Head End-Based Watermarking

Verifies user identity at the device level without requiring any

additional hardware

Broadcast TV and Home Networking

Renewable conditional access using smart card and Irdeto’s

Cloakware technologies, middleware platform and customer care

& billing solutions

Broadband TV

Online video content management solutions

10

Social TV

Head End-Based Watermarking

Broadcast TV and Home Networking

Broadband TVMedia 3.0 security technology must be:

RenewableDiversified Provide new monetization

methods

Media 3.0 key consumer drivers: Content must be:

FlexiblePersonalPortableSocial

Example – An iPad Personal Channel

12

MyTV: list of personal

favorite channels

Hotspot areas: most

appropriate shows for the

end user, available live, on

PVR or VOD

Passive recommendation

areas based on semantic

links and recommendation

engine

iPad Personal Channel:

Proactive Recommendation

13

From the iPad, “I Like” will:

1. Fill in Recommendation engine

2. Publish on Facebook and Twitter

accounts

iPad Personal Channel:

Proactive Recommendation

14

I am watching “Dexter”

on channel 10, that’s

cool!

WATCH NOW SKIP

Depending on the

content:

• Show is on friend’s

personal TV

network, then he

can WATCH NOW

• Show is not on

friend’s personal

network, the he can

SUBSCRIBE NOW

• Show is on VOD

portal, not

free, then he can

BUY NOW

Social TV

Head End-Based Watermarking

Broadcast TV and Home Networking

Broadband TVMedia 3.0 security technology must be:

RenewableDiversified Provide new monetization

methods

Media 3.0 key consumer drivers: Content must be:

FlexiblePersonalPortableSocial

Watermarking

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Head-end Emulation

1. Simulates DVB

head-end and IP-

Streaming server

2. A pre-cooked piece

of content is played

out, embedding our

Audio Watermark

Emulated

DVB

Network

WiFi

Legacy STB + default

smart card

iPOD

Broadcast Watermarking

OTT VOD WM demo

3. Detection

tool, identifying the

unique watermark

Irdeto’s unique advantage

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• We can change the watermarking of in-field units from the head-end. If needed we can also insert 3rd party WM techniques. This is achieved by a carrier mechanism separate from the WM

• Renewability is essential for keeping the WM secure and protect the operators business model and investment in devices in the long run

Renewable

• End-to-end solution, including detection service.

• No STB update needed, as it relies on (default) behavior of the descrambler. STB’s can be qualified to comply up-front.

Effective

Social TV

Head End-Based Watermarking

Broadcast TV and Home Networking

Broadband TVMedia 3.0 security technology must be:

RenewableDiversified Provide new monetization

methods

Media 3.0 key consumer drivers: Content must be:

FlexiblePersonalPortableSocial

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Advanced TV

middlewarecontent

management

customer care

& billing

conditional

access

Integrated Solutions for Pay TV

Personal TV (PVR)

Renewable Conditional Access Solutions

Using both smart card and Irdeto’s Cloakware

technologies

Java-based middleware platform and customer care &

billing solutions

Irdeto’s home networking capabilities for three screens

and beyond

The solution securely moves content from the subscriber’s set-

top box to a variety of other connected devices in the home

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Social TV

Head End-Based Watermarking

Broadcast TV and Home Networking

Broadband TVMedia 3.0 security technology must be:

RenewableDiversified Provide new monetization

methods

Media 3.0 key consumer drivers: Content must be:

FlexiblePersonalPortableSocial

Broadband Video Content Management

Solutions

Unique capabilities such as

sports content solutions for

the iPad

Smooth streaming for

effectively and securely

delivering HD video to PCs

Ability to support Adobe

Flash Access

The first company in the world

to offer monetization solutions

for this standard.

22

Internet

iPhone, iPad PS3, Wii

Protected by Irdeto’s

Cloakware

Business Case Study Examples

Videocon – Differentiated Satellite Pay-TV

Objective –

Add pay-TV services to

augment device sales in a

highly competitive market

Requirement –

Flexibility to adapt to market

trends, low TCO

Solution –

Irdeto SmartStart solution

(CA, middleware, BSS) with

differentiated services and

tailored experience

Interactive

services, 10+

languages

Bundled device

plus TV service

Easy billing options

Satellite

MultiChoice Africa – Next-gen Pay TV

Objective –

Build on strong brand and

market leadership, create

next-gen STB platform

Requirement –

Fast customization, future-

ready solution

Solution –

Irdeto renewable CA, flexible

middleware, full-featured BSS,

powerful content management

Satellite &

Broadband

Foxtel – On Demand, Catch-up TV

Objective –

Add on-demand and catch-up

TV services, niche content

Requirement –

Time to market, ease of

integration in ecosystem

Solution –

Irdeto content management,

mature and operationally

superior, chosen by BSkyB

(sister company) and Viasat

Vancouver 2010 Olympic Winter Games

$65 AUD

4 dedicated channels (also in HD)

24/7 coverage, 13th Feb – 1st Mar

Integrated with pay TV – service on

every box in home

Plus live online broadcast

BSkyB – Real-time Content Everywhere

Objective –

Manage, catalog and publish

content to many outlets,

maximize value of content

Requirement –

Automated workflow, real-time

publishing, business flexibility

Solution –

Irdeto content management –

complete solution handling a

variety of business models

Irdeto Content

Management

Broadcast, Broa

dband, Mobile

Own web

site, syndicates, affiliates, media

outlets, mobile providers, etc.

Viasat – From Satellite to Online TV

Objective –

Offer on demand and catch-up

TV via Internet to existing

satellite and new customers

Requirement –

Flexible content management:

Different user profiles, payments

(free, rentable, packaged), geo-

restriction, languages, currencies

Solution –

Irdeto content management:

Search, top 10, full description,

intelligent category tags, banner

ads, payment gateway

Internet

Irdeto Content

Management

WMDRM, Sil

verlight, Pla

yReady

Support

Satellite

Astro – Differentiated Satellite Pay-TV

Objective –

Offer VOD and catch-up TV to STBs, PCs

and mobile devices to extend brand,

reduce churn

Requirement –

Acquire content from live and production

sources, manage a large content library,

secure the content, provide the consumer

experience, service Astro subscribers and

non-Astro subscribers via PPV, launch

online service with World Cup (June 2010)

Solution –

Irdeto content management:

A “Media Hub” to acquire, manage,

secure, publish, distribute and monetize

content on different consumer platforms.

Broadband & Mobile

Irdeto Content

Management

Silverlight , PlayReady DRM

support with Smoothstream

IP-connected

STB/TV

SMS

Telenor – Integrated Quad Play

Objective –

Offer centralized billing and

customer care for voice, data

and content services

Requirement –

Ease of configuration and

integration, pay-TV expertise

Solution –

Irdeto BSS with 360o

customer view, support for

multi-currency, taxation /

languages, pay-TV services

Broadcast, Broa

dband, Mobile

Irdeto

BSS

Sony – “Media Go” Service

Objective –

Grow Media Go service,

delivering premium content to

Sony and other devices

Requirement –

Best content protection to

meet Hollywood robustness

rules

Solution –

Irdeto’s Cloakware

technology protecting Marlin

DRM on PCs and Sony

devices

Hollywood

Internet

Protected by Irdeto’s Cloakware

NetFlix – Content via Internet to Any Device

Objective:

Deliver content via Internet to any

device, any time, any where

Retain current subscribers

Attract on-line subscribers

Reduce delivery costs

Requirement –

Flexibility to support any device

of a consumer’s choice

Solution –

Irdeto’s Cloakware technology

protecting content consumed on

any device

"It's possible that within a few

years, nearly all Internet-connected

consumer electronics devices will include

Netflix.“Reed Hastings, CEO, Netflix

Internet

iPhone, iPad PS3, Wii

Protected by Irdeto’s Cloakware

Adobe – Secure Content Delivery via Flash

Objective –

Enable online content

delivery and monetization

on different platforms

Requirement –

Flexibility to support any

device of choice

Solution –

Adobe Flash Access

supported by Irdeto’s

content management

solution

InternetFlash Access

DRM License

Irdeto Content

Management

Control Publish