Ir11 bodle final
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Transcript of Ir11 bodle final
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'Opening the social media ecosystem'
Robert Bodle IR11 - Göteborg
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Outline
intro benefits of interoperabilityOpen APIs* and privacy concerns other concernsclose
*APIs - application programming interfaces
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Open APIs – what are they?
sex organs of interoperability
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Open APIs – sharing data
between sites and services . . .
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Open APIs – how they work
calls routed through 3rd party server
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Open APIs – how they work
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Open APIs – cross-posting
Syndicating messages on various “web platforms simultaneously” (Global Voices Advocacy 2009)
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An ecosystem of 3rd party developers
build on top of a platformmutual dependencyadded valuedriving trafficgiving birth
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a world of 3rd party web apps
mashups widgetssocial gamesdesktopmobile social plug-ins
mashup integrates 3 APIs: Mappy API Google Latitude API
Facebook API
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a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
widget
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a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
Est. $2b Industry by 2012
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a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
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a world of 3rd party web apps
mashups widgetssocial games desktopmobile social plug-ins
The “Like” button
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Benefits of interoperability
prevent vendor lock-in* drive competition drive innovationreduce costs
Jon Postel championed non discriminatory standardization and interoperability
*Dependence on a singe vendor: e.g. IBM (hardware), MicroSoft (software), Facebook (SNS)
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open standards and interoperability on the WebHTMLMosaic browser (GUI)early APIs (eBay, Amazon, Google)market lock-in?
rivalry exclusion
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The pattern develops: Facebook APIs
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
friends, profile info, photos, events
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The pattern develops: Facebook APIs
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
yours and your friends' profile info
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Facebook APIs: the pattern unfolds
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
externalizing activity streams
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The pattern develops: Facebook APIs
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
external desktop and mobile apps – clients
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One API to rule them all
Facebook Developer (2006) Facebook Platform (2007)Facebook Connect (2008)Open Stream (2009)Open Graph (2010)
Sharing one's 'social graph'
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Social plugins
Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences.
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What is being shared?
*B is info available with FB Developer, B&W is available w/Open Graph
Friends
News feed
Profile feed
Likes
Movies
Books
Notes
Photo Tags
Photo Albums
Video Tags
Video Uploads
Events
Groups
Check-ins
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Privacy, autonomy, freedom
anticipate consequencesinformed decisionsautonomyfreedom from interference
or “informational self determination” (Tavani 2010)
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Open APIs and other forms of enclosure
colonizationprescribed info-flowscommodificationlock-in and dependency
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interoperability revisited
transparentprivate/secureuser controlnondiscriminatory
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'Opening the social media ecosystem'
Thank you for your attention.
http://twitter.com/robertbodle
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'Opening the social media ecosystem'
Robert Bodle IR11 - Göteborg