K A B U P A T E N J E M B R A N A

K A B U P A T E N B U L E L E N G

K A B U P A T E N K A R A N G A S E M

K A B U P A T E N B A N G L I

K A B U P A T E N T A B A N A N

K A B U P A T E N

N U S A P E N I D A

Kec. Gerokgak

Kec. M elaya

Kec. NegaraKec. M endoyo

Kec. Pekutatan

Kec. Busungbiu

Kec. Seririt

Kec. Pupuan

Kec. Selemadeg

Kec. Penebel

Kec. Baturiti Kec. Petang

Kec. Kubu

Kec. Abang

Kec. Karangasem

Kec. M anggis

Kec. BebandemKec. Selat

Kec. Rendang

K L U N G K U N G

K A B U P A T E NG I A N Y A R

Kec. Kerambitan

Kec. Marga

Kec. Kediri

Kec. Tabanan

Kec. Sukasada

Kec. Sawan

Kec. Kubutambahan Kec. Tejakula

Kec. Banjar

Kec. Buleleng

Kec. Abiansemal

Kec. Mengwi

Kec. Kuta

Kec. DenpasarBarat Kec. Denpasar

Timur

Kec. DenpasarSelatan

K O T AD E N P A S A R

K A B U P A T E NB A D U N G

Kec. Sidemen

Kec. Dawan

Kec. Klungkung

Kec. Banjarangkan

Kec. Tembuku

Kec. Bangli

Kec. Susut

Kec. Kintamani

Kec. Payangan

Kec. Tegallalang

Kec. Ubud

Kec. Tampaksiring

Kec. Sukawati

Kec. Blahbatuh

Kec. Gianyar

Kec. Nusa Penida

Kec. Kuta

Airport Ngurah Rai Benoa

Padangbai

Celukan Bawang

P. LEMBONGAN

P. CENINGAN

P. SERANGAN

P. MENJANGAN

Gilimanuk

S A M U D E R A I N D O N E S I A S E L A T

B A D U N G

L A U T B A L I

AMED

S E

L A

T

L O

M B

O K

D. Batur

D. Buyan

D. BeratanD. Tamblingan

NEGARA

TABANAN

DENPASAR

GIANYAR SEMARAPURA

AMLAPURABANGLI

SINGARAJA

6

5

3

1

42

Ir. Agung Suryawan Wiranatha, MSc. PhDIr. Agung Suryawan Wiranatha, MSc. PhD

ECONOMIC CONTRIBUTIONECONOMIC CONTRIBUTION

• Tourism: Economic engine of Bali’s Economy • Contributions of Tourism (trade, hotel and restaurant)

Year Tourism Agriculture1983 14,08 % 43,31 % 1993 29,27 % 22,03 % 2006 28,41 % 20,72 % 2009 29,64 % 18,79 % 2010 30,01 % 18,14 %

0

10

20

30

40

50

60

Perc

enta

ge(%

)

1983 1993 2006 2009 2010

YEAR

PERCENTAGE OF GDRP BALI

Tourism Agriculture

VISITORS TO BALIVISITORS TO BALI

0500.000

1.000.0001.500.0002.000.0002.500.0003.000.0003.500.0004.000.0004.500.0005.000.0005.500.0006.000.0006.500.0007.000.0007.500.000

NU

MB

ER O

F VI

SITO

RS

1970 1975 1980 1985 1990 1995 2000 2005 2006 2007 2008 2009 2010 2011

YEAR

HISTORY OF VISITORS TO BALI

Foreign Visitors Domestic Visitors

2011: Domestic

Visitors upto October

VISITORS TO BALIVISITORS TO BALI

2011: Domestic

Visitors upto October

YEAR FOREIGN DOMESTIC TOTAL1970 24.3401975 75.7901980 146.6441985 211.2441990 490.7291995 1.015.3142000 1.412.8392005 1.386.449 2.408.509 3.794.9582006 1.260.317 2.474.787 3.735.1042007 1.664.854 2.484.644 4.149.4982008 1.968.892 2.898.794 4.867.6862009 2.229.945 3.521.135 5.751.0802010 2.493.058 4.646.343 7.139.4012011 2.756.579 4.283.218 7.039.797

VISITORS TO BALIVISITORS TO BALI

0100.000200.000300.000400.000500.000600.000700.000800.000900.000

1.000.000

Num

ber o

f Vis

itors

Austra

liaChin

aJa

pan

Malays

ia

Taiwan

Korea

Franc

e

Singapore UK

USA

COUNTRY

TOP TEN MARKETS OF FOREIGN VISITORS TO BALI

20102011201220152020

NOTE:

Data 2012, 2015, 2020 is a PREDICTION

VISITORS TO BALIVISITORS TO BALI

NOTE:

Data 2012, 2015, 2020 is a PREDICTION

COUNTRY 2010 2011 2012 2015 2020Australia 647.872 790.965 758.114 880.654 978.553

China 196.863 236.868 217.251 246.211 295.773Japan 246.465 183.284 156.784 223.854 305.915

Malaysia 155.239 169.719 185.777 231.054 301.995Taiwan 122.682 129.233 146.047 167.477 198.047

Korea 124.964 126.709 127.827 137.475 153.700France 106.113 111.542 90.198 98.957 140.772

Singapore 94.791 111.181 132.601 167.533 229.001UK 104.375 107.975 97.089 130.451 208.921

USA 72.145 90.154 88.503 103.258 124.877

TOP TEN MARKETS FOREIGN VISITORS TO BALI

Australia Asia China Europe

Attraction/Country

Yes (%)

No(%)

Yes (%)

No (%)

Yes (%)

No (%)

Yes (%)

No (%)

Beaches 86 14 92 8 96 4 67 33

Lakes and Volcanoes 44 56 65 35 62 38 52 48

Palaces 42 58 71 29 76 24 65 35

Museums 14 86 29 71 26 74 17 83

Traditional village 46 54 61 39 60 40 65 35

Spas and wellbeing 40 60 41 59 64 36 19 81

Adventure activities 44 56 43 57 48 52 27 73

Local food 68 32 67 33 66 34 56 44

Music and dance 48 52 16 84 18 82 27 73

Flora and Fauna 20 80 10 90 2 98 33 67

Shopping 60 40 80 20 68 32 33 67

Warm climate 76 24 45 55 38 62 70 30

Key Motivation Drivers

• Beaches are the key motivation for the Chinese, Asian and Australian groups (96%, 92%, 86% respectively);

• Europeans are less attracted by the beaches (67%) but are more attracted by Bali’s warm climate (70%).

• In terms of culture, local food is a significant motivation driver for the groups (above 60% for the Australian, Asian and Chinese groups);

• Palaces and traditional villages were other popular cultural motivations. Shopping was a more popular activity with the Asian and the Chinese groups (80% and 68% respectively),

• While interest in more upmarket experiences (such as spas wellbeing resorts) is the highest among the Chinese group (64%).

• Museums were the least popular motivation driver across the four groups (Australia – 14%; Asia – 29%; China – 26%; and Europe – 17%).

• Another less popular motivation driver was interest in flora• and fauna, although the interest in the other natural environment

features (such as lakes and volcanoes, climate and beaches) was very high.

Key Motivation Drivers

Visitors’ intention to re visit Bali ‐Sample Yes (%) No (%) Maybe

N Australia 84 2 14 50 Asia 57 0 43 49China 20 2 78 50Europe 67 2 31 52

0

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

Num

ber o

f Vis

itors

2000 2005 2006 2007 2008 2009 2010

YEAR

Number of Foreign Visitors to Singapore

FOREIGN VISITORS BY COUNTRIES TO SINGAPORE 2010

5%

41%

10%

23%

12%

8% 1% America

ASEAN

China

Other ASIA

Europe

Australia & NZ

Others

0,0

0,5

1,0

1,5

2,02,5

3,0

3,5

4,0

Leng

th o

f Sta

y (D

ays)

2000 2005 2006 2007 2008 2009 2010

YEAR

Length of Stay - Foreign Visitors to Singapore

FOREIGN VISITORS TO THAILANDFOREIGN VISITORS TO THAILAND

FOREIGN VISITORS TO THAILANDFOREIGN VISITORS TO THAILAND

ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI

0

10000

20000

30000

40000

50000

60000

70000

NU

MB

ER O

F R

OO

MS

1986 1994 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

YEAR

ROOMS FOR VISITORS IN BALI

Star Rooms Non-Star Rooms

ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI

STAR ROOMS BY REGION 2009

15%

77%

3% 5%

DenpasarBadungGianyarOthers

ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI

STAR ROOMS BY REGION 2011

18%

74%

3% 5%

DenpasarBadungGianyarOthers

ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI

NON-STAR ROOMS BY REGION 2009

18%

41%17%

24%

DenpasarBadungGianyarOthers

ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI

NON-STAR ROOMS BY REGION 2011

12%

54%

14%

20%

DenpasarBadungGianyarOthers

ACCOMMODATIONSACCOMMODATIONSIN BALIIN BALI

TOTAL ROOMS BY REGION 2009

16%

57%

11%

16%

DenpasarBadungGianyarOthers