iQU an Introduction

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An Introduction to iQU Your game is our passion

Transcript of iQU an Introduction

Page 1: iQU an Introduction

An Introduction to iQUYour game is our passion

Page 2: iQU an Introduction

2009Birth of MMOLifeLaunch of Localized MMO Portals

2011Rebranding to iQU

2013Launchff Mobile Services

2012Winner of Red HerringAward

History

2014Aquisition of HoneyTracks

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Today

Branding Performance

C A M P A I G N S

Multiple Traffic Solutions

Premium GamingPortals

GamingSites

MediaNetworks

Social Search R.T.B. Re-targeting

A full-service, results-driven, games marketing partner for advertisers, publishers and agencies,bringing expertise and performance to the digital games industry.

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www.mmogames.com

Marketing Campaigns

Discovering Trends

Gathering Market Insights

Creative (A/B) Testing

Building a Community

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Branding Opportunities

Over 1 Billion monthly impressions

mmogames.com jeux-mmorpg.fr mmobomb.com

xfire.com onrpg.com mmorpg.com+50 gaming

websites

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Channel Categories

Contextual Display E-mail In App / In Game

Mobile Network RTB Search

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The Game Life Cycle

Launch Growth Maturity Optimization

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Ad Solutions Team

• Designer

• Analysts

• Campaign Management

• Tech Support

We Work For You

Partner Manager

• Campaign Strategy

• Campaign Guidelines

• Campaign Updates

Content Team

• Content Marketers

• Designers

• Community Team

Client

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Media Buying

Testing

Define campaign parameters

Insights

A/B testing

Speed

Instant delivery of traffic

enables quick assessment

+148 Networks

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Innovation

Fraud prevention & detection

Dynamic Pricing

Multi-event Tracking

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Global Reach

Strong Markets

The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK

Growth Markets

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Portfolio

250Campaigns Active

30,000Games promoted up to date

4,500 Active Publishers

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Testimonials

Whitney Henderson

Senior Marketer

“ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management."

“ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal."

Anthony Babichev

Deputy director of Global Advertising

" Awesome to work with. Incredibly organized, easy to communicate with, responsive and professional feedback."

Michael Lee

Brand Manager

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Success starts here

Get Started

EXAMPLE CAMPAIGN

Goal: Generate 2500 new players

KPIs : Play rate of 30%. Recoup of 200% in 60 days

Target Audience: Male 20-30

Markets: United States and LATAM

Game Genre: MOBA

Platforms: Web

Registration flow: SOI

Pay-out model: CPL

Launch date: 1st of month

Campaign period: 1 month

Budget : $20,000

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PR & Branding Approach

Our Approach

Identify Client Objectives

Selection of Reach Publishers

Game Branding Campaign

Representing Premium Global Game Websites

Build brand image and awareness of your game(s)

Partnership consultation to meet branding/reach objectives

Exclusive mmogames.com promotion

Game Portals

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Performance Marketing Approach

Our Approach

Client Portfolio

Identify Client Objectives

Selection of Publishers

Test & Optimize

Creative design

Creative Analysis

Landing page optimization

Campaign optimization

Dynamic Pricing model

GamePort-

als

GameSites

MediaNet-woks

SocialSear-

chR.T.B.

Re-targeti

ng

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iQU.com

Next Step: Customized Proposal

Contact [email protected]