iQU an Introduction
Transcript of iQU an Introduction
An Introduction to iQUYour game is our passion
2009Birth of MMOLifeLaunch of Localized MMO Portals
2011Rebranding to iQU
2013Launchff Mobile Services
2012Winner of Red HerringAward
History
2014Aquisition of HoneyTracks
Today
Branding Performance
C A M P A I G N S
Multiple Traffic Solutions
Premium GamingPortals
GamingSites
MediaNetworks
Social Search R.T.B. Re-targeting
A full-service, results-driven, games marketing partner for advertisers, publishers and agencies,bringing expertise and performance to the digital games industry.
www.mmogames.com
Marketing Campaigns
Discovering Trends
Gathering Market Insights
Creative (A/B) Testing
Building a Community
Branding Opportunities
Over 1 Billion monthly impressions
mmogames.com jeux-mmorpg.fr mmobomb.com
xfire.com onrpg.com mmorpg.com+50 gaming
websites
Channel Categories
Contextual Display E-mail In App / In Game
Mobile Network RTB Search
The Game Life Cycle
Launch Growth Maturity Optimization
Ad Solutions Team
• Designer
• Analysts
• Campaign Management
• Tech Support
We Work For You
Partner Manager
• Campaign Strategy
• Campaign Guidelines
• Campaign Updates
Content Team
• Content Marketers
• Designers
• Community Team
Client
Media Buying
Testing
Define campaign parameters
Insights
A/B testing
Speed
Instant delivery of traffic
enables quick assessment
+148 Networks
Innovation
Fraud prevention & detection
Dynamic Pricing
Multi-event Tracking
Global Reach
Strong Markets
The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK
Growth Markets
Portfolio
250Campaigns Active
30,000Games promoted up to date
4,500 Active Publishers
Testimonials
Whitney Henderson
Senior Marketer
“ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management."
“ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal."
Anthony Babichev
Deputy director of Global Advertising
" Awesome to work with. Incredibly organized, easy to communicate with, responsive and professional feedback."
Michael Lee
Brand Manager
Success starts here
Get Started
EXAMPLE CAMPAIGN
Goal: Generate 2500 new players
KPIs : Play rate of 30%. Recoup of 200% in 60 days
Target Audience: Male 20-30
Markets: United States and LATAM
Game Genre: MOBA
Platforms: Web
Registration flow: SOI
Pay-out model: CPL
Launch date: 1st of month
Campaign period: 1 month
Budget : $20,000
PR & Branding Approach
Our Approach
Identify Client Objectives
Selection of Reach Publishers
Game Branding Campaign
Representing Premium Global Game Websites
Build brand image and awareness of your game(s)
Partnership consultation to meet branding/reach objectives
Exclusive mmogames.com promotion
Game Portals
Performance Marketing Approach
Our Approach
Client Portfolio
Identify Client Objectives
Selection of Publishers
Test & Optimize
Creative design
Creative Analysis
Landing page optimization
Campaign optimization
Dynamic Pricing model
GamePort-
als
GameSites
MediaNet-woks
SocialSear-
chR.T.B.
Re-targeti
ng