iQU advertiser-presentation-2014
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Transcript of iQU advertiser-presentation-2014
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Advertiser Presentation 2014Your game is our passion
iQU.com
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2009Birth of MMOLifeLaunch of Localized MMO Portals
2011Rebranding To iQU
2013Launch Of Mobile Services
2012iQU Winner Red Herring Award
History
2014Further Geographic and Solution Expansion
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Today
Branding Performance
C A M P A I G N S
Multiple Traffic Solutions
Premium GamingPortals
GamingSites
MediaNetworks
Social Search R.T.B.Re-
targeting
A full-service, results-driven, games marketing partner for advertisers, publishers and agencies, bringing expertise and performance to the digital games industry.
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www.mmogames.com
Marketing Campaigns
Discovering Trends
Gathering Market Insights
Creative (A/B) Testing
Building a Community
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Branding Opportunities
Over 1 Billion monthly impressions
mmogames.com jeux-mmorpg.fr mmobomb.com
xfire.com onrpg.com mmorpg.com+50 gaming websites
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Channel Categories
Contextual Display E-mail In App / In Game
Mobile Network RTB Search
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The Life Cycle
Launch Growth Maturity Optimization
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Ad Solutions Team• Designer
• Analysts
• Campaign Management
• Tech Support
Full Service Agency
Partner Manager• Campaign Strategy
• Campaign Guidelines
• Campaign Updates
Content Team• Content Marketers
• Designers
• Community Team
Client
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Media Buying
Testing
Define campaign parameters
Insights
A/B testing
Speed
Instant delivery of traffic
enables quick assessment
+148 Networks
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Innovation
Fraud prevention & detection
Dynamic Pricing
Multi-event Tracking
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Global Reach
Strong Markets
The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK
Growth Markets
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Portfolio
250 Campaigns Active
30,000 Games promoted up to date
4,500 Active Publishers
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Testimonials
Whitney Henderson
Senior Marketeer
“ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management."
“ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal."
Anthony Babichev
Deputy director of Global Advertising
" Awesome to work with. Incredibly organised, easy to communicate with, responsive and professional feedback."
Michael Lee
Brand Manager
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Success starts here…
Get Started
Goal: Generate 2500 new installs
KPIs : Retention rate of +10%
Target Audience: Male 20-30
Markets: United States and LATAM
Game Genre: MOBA
Platforms: Web
Registration flow: SOI
Pay-out model: CPL
Game page: www.worldofwarcraft.com
Launch date: September 20, 2014
Campaign period: 1 month
Budget : $10.000
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PR & Branding Approach
Our Approach
Client-centric Intake
Selection Reach Partners
Game Branding Campaign
Representing Premium Global Game Websites
Build brand image and awareness of your game(s)
Partnership consultation to meet branding/reach objectives
Exclusive mmogames.com promotion
Game Portals
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Performance Marketing Approach
Our Approach
Client Portfolio
Client-centric Intake
Selection traffic partners
Test & Optimize
Creative design
Creative Analysis
Landing page optimization
Campaign optimization
Dynamic Pricing model
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Display Advertising
Display E-mail Network
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Jim KruijerSenior Partnership Manager
Contact me
Jim on Linkedin
Email jim.kruijer
+31 (0)6 83 97 66 55
Skype
Mobile
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Anke on Linkedin
Anke BürmannAccount Manager
Contact me
Email ankeburmann
+31 (0)6 18 79 87 59
Skype
Mobile
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iQU.com
Thank youLet’s do business