IQS School of ManagementDOUBLE MASTER'S PROGRAM IN MARKETING

Master in International Marketingin a Digital Environment / International Marketing &Sales Management

Ning-Chen Chen y Sergi Molins Estudiantes IQS School of Management

Contents

Why study at IQS?

Acces to the labor market

This is IQS

Double Master´s ProgramMaster in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

Admissions process

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2 IQS SCHOOL OF MANAGEMENT

«Involvement, specialization and professionalism are the concepts that define IQS Master programs. We provide a high quality education based on excellence and continuous improvement enabling students to create, lead and manage competitive corporations operating on a global scale».Dr. Carlos Moslares – Dean IQS School of Management.

Why study at IQS?

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IQS is a university centre of the Society of Jesus, founding member of Universitat Ramon Llull, with more than one hundred years of experience and a long history. National and international accreditations guarantee our continuous work and consolidate our prestige.

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Comprehensive Education Our vocation and our commitment is to educate people ethically and comprehensively in personal, academic and professional terms. As a result, at IQS, the acquisition of professional skills is combined with the development of the student's human dimension.

Practical Dimension of the Programs The programs are designed to provide a practical and interdisciplinary education. IQS faculty have a recognized professional experience in industry and enterprise, which allows them to provide highly practical and up-to-date guidance regarding the job market.

Links With Enterprise All students undertake compulsory work experience internships in private companies and the final projects are addressed to develop practical application works such as a business plan.

Job Exchange and Professional Careers Guidance Service Students have access to the IQS Job Exchange and to the Professional Careers guidance Service, where they are given professional guidance and help, especially with their first job placement.

lnternational Vocation IQS student exchanges with foreign universities are an ideal complement to the program studies, by providing an experience that enriches the students both academically and personally.

Full English Program and Language Learning IQS provides the opportunity to take the undegraduate program in Business Administration and Management entirely in English or gradually, in Spanish and English, as well as the opportunity to learn German.

Personalized Care and Small Groups Students have personal tutors to guide them in academic, professional and personal matters. Classes are made up of small groups in all IQS undergraduate programs.

IQS Grants IQS has an extensive program of scholarships and grants, which include Scholarships for Excellence and Family Assistance Grants.

Professional Specialization with IQS Master's Programs The range of IQS master's programs provides students with the opportunity to develop their profession in a specific field of study with comprehensive training.

Research and Critical Thinking Research is an essential activity for providing duality education, developing critical thinking, and contributing to the advance of knowledge. For this reason, IQS encourages research in its undergraduate, master's and doctorate programs.

IQS students have access to the Professional Careers Guidance Service, which provides them with professional guidance to facilitate their first job placement, and the Job Exchange, to potentiate the professional projection of all our students.The Professional Careers Guidance Service provides a training plan aimed at all students, including the drafting of a CV, group dynamics, skill interviews and the use of social networks.

Companies with links to IQS

Companies belonging to Fundación Empresas IQS and/or companies that took part in the last IQS Business Forum.

Access to the labor market

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The activities organized include the workshops that are held on Professional Career Opportunities and the IQS Business Forum, in which companies from several sectors (auditors and consultants, consumer goods companies, industrial companies, etc.) present their organizations and showcase their professional career opportunities, providing an opportunity for many students to sign employment contracts before completing their studies.

GRADUATE PROGRAMS

This is IQS

/// TEACHING AREA

22.200m2 m27.523OF LABORATORIES AND WORKSHOPS

+1.200.000€FOR GRANTS IN THE

LAST ACADEMIC YEAR

/// IQS IS A MEMBER OF

International Association of Jesuit Business Schools

/// LINKS WITH ENTERPRISE:

100%OF STUDENTS UNDERTAKE

INTERNSHIPS IN PRIVATE COMPANIES

98%OF GRANT APPLICATIONS

APPROVED

+200 EMPRESAS

COLLABORATING WITH THE DEPARTMENT OF PROFESSIONAL CAREERS

(year 2015-2016)

/// ACREDITATIONS AND RANKINGS:

No. 1 CATALAN UNIVERSITY AND No. 3 SPANISH UNIVERSITY IN EMPLOYABILITY**World Global Employability University Ranking, published by THE NEW YORK TIMES

AII IQS School of Management programs are accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA)

MASTER IN GLOBAL ENTREPRENEURIAL MANAGEMENT, RATED AS ONE OF THE BEST MASTER'S PROGRAMS IN MANAGEMENT WORLDWIDE**World ranking published by FINANCIAL TIMES

No. 1 PRIVATE SPANISH UNIVERSITY IN OBTAINING RECOGNITION BY THE EUROPEAN UNIVERSITY ASSOCIATION (EUA)

Master in ManagementRanking 2016

/// EXCHANGE AGREEMENTS WITH 96 INTERNATIONAL UNIVERSITIES:

44 EUROPE 31NORTHAMERICA 11 SOUTH

AMERICA 3 AMERICA CENTRAL 5 ASIA 1 AFRICA

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Double Master’s ProgramMaster in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

«IQS offers you the opportunity to enhance your knowledge, your understanding of marketing, and prepare you for a management career as a professional marketer or PhD researcher. The skills and qualities you will develop during this master’s program will enhance your CV and help you stand out in a highly competitive employment job market».Dr. Ramon Palau – Coordinator of Master in International Marketing in a Digital Environment / Master in International Marketing & Sales Management. ramon.palau@iqs.url.edu

The Master’s Program in International Marketing in a Digital Environment / Master in International Marketing & Sales Management enables you to obtain the specific skills required to begin a succesful career in the area of marketing and sales, aiming to top-level management positions.

It also fosters numerous transversal skills essential in modern business: professional

communication, team management, creativity, international vision, anticipation of

change, and ethical, social and environmental responsibility. The students will be

enrolled in the Master in International Marketing in a Digital Environment and also

in the Master in International Marketing & Sales Management.

The master’s program has been designed taking into account business requirements.

Focused on international markets, it combines the skills of strategic marketing with

those of sales and customer management in a digital environment. The faculty is

composed of national and international specialists from various specialized fields

to ensure a comprehensive vision of the program.

Master in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

Requirements: Bachelor’s degree or equivalent in any subject. Good level of spoken and written English.B2 English level required.

Duration and Academic Workload: 1 year (2 semesters). 60 + 9 ECTS credits.

Internship in Companies: 6 ECTS credits.

Final Project: 9 ECTS credits.

Teaching Language: English (100%).

Timetable: Monday to Friday from 3.00/4.00 to 7.00/8.00 pm.

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«This Master’s Program allowed me to train in a multicultural environment, due both to the dynamic way in which the classes are given, and to the chance I was given to have an international experience by sharing and working with other international students. It also offered me the opportunity to do an internship at an important company. It was a good choice for furthering my career». María Holgado – IQS Alumna – Master in International Marketing and Sales Management. Class of 2013-2014.

Career Opportunities

At IQS your can reach high academic and professional expectations. From the first day you are in touch with cutting edge companies. With the Master Program in International Marketing in a Digital Environment / Master in International Marketing & Sales Management you will be able to:

/ Take on top-level positions in the area of marketing, particularly marketing management positions in any international company.

/ Access highly qualified positions related to market and customer management, strategic marketing, key account management, community management, digital marketing specialist marketing research, communication and advertising, and competitive intelligence.

/ You will be able to pursue your professional career in any business area, whether it is digital, retail, services, industry, technology, banking, tourism, pharmaceuticals or others.

As a Graduate of the Master Program in International Marketing in a Digital Environment / Master in International Marketing & Sales Management, IQS offers at your disposal its professional Careers Service, which helps students to apply for job opportunities.

Student Profile

This program is offered to students with undergraduate programs, preferably in the sphere of Social Sciences and Business,who wish to specialise in marketing in order to enhance their academic career and professional profile. It is also oriented towards students whose previous background does not belong to the Business area but wish to acquire further expertise and develop specific marketing skills in order to broaden their career opportunities in a sector which always requires greater specialisation. Consequently, the Master Program in International Marketing in a Digital Environment / Master in International Marketing & Sales Management is open to university graduates, and engineers in all fields of knowledge with a good level of spoken and written English.

If any of the candidates looking to enrol in the Master’s Program lack a basic knowledge of marketing or market research from his or her previous academic background, additional orientation sessions will be run to reach the required level to follow the program.

No previous professional experience is required.

Double Master’s ProgramMaster in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

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The program is designed to develop your best qualities with maximum performance to achieve a career in international marketing and sales management in a digital environment.

/ The students will complete 69 ECTS in order to earn the two Master’s Program.

/ There is a wide selection of courses ranging from the most analytical to the most executive, and allowing you to achieve a deep knowledge in international marketing in a digital environment, from the strategy to customer relations management.

/ The Master’s Program, which lasts one academic year and is entirely taught in English.

/ The classes, with an evening timetable, are compatible with elective internships in companies.

/ Access to PhD programs.

Curriculum

Master’s Final Project: an international marketing plan

The purpose of the Master’s Final Project is to put into practice all of the knowledge you have acquired during the program, preferably by drawing up an international marketing plan or carrying out a research study within the marketing area.The final project is supervised by the coordinator program.

STRATEGY ECTS

International Marketing Strategy 6

Advanced Market Research 6

Strategic Brand Management 3

International Product Development 3

Marketing Planning 3

Competitive Intelligence 3

SALES ECTS

International Sales Management 6

International Account and Channel Management 6

Retail Management 6

Selling Techniques for Business Clients 3

DIGITAL ECTS

Community Management 3

Digital Marketing Strategies 3

Mobile Marketing 3

INTERNSHIP & FINAL PROJECT ECTS

Internship in Company 6

Final Project 9

Courses that form part of the program are:

Double Master’s ProgramMaster in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

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Doctorates

Admission Process

The PhD degree programme in Business and Territorial Competitiveness, Innovation and Sustainability is set within the “Aristos Campus Mundus 2015" framework. This initiative is the result of the strategic aggregation of three socially oriented universities (the University of Deusto, Comillas Pontifical University and Ramon Llull University).

The PhD degree programme provides insight into the different factors that affect the competitiveness of companies and territories with a view to contributing to the economic and social development of the world we live in. Particular emphasis is placed on innovation as an essential factor for competitiveness and on sustainability as a key element to guarantee the well-being of future generations.

The search for better solutions to organise the competitiveness of companies and territories demands not only financial resources but above all, research and innovation capacities. Furthermore, it calls for proper management of said research and innovation that enables financial resources to be effectively translated as innovations that underpin sustainable competitiveness.

To initiate the Admissions Process, the candidate must submit the required documents online via the following link: www.iqs.edu/es/online-preregistration

/ The following documentation is required:

- Original academic certification or transcripts of academic record.- Photocopy of valid passport or ID card.- 1 passport-size photograph in color and white background.- Document certifying the level of English required to enroll in the Master’s degree. If the student does not have any

certificate, he will have the possibility to take IQS English exam either June 28 or September 6. He will have topreviously inform General Secretariat about the day chosen.

- Online payment of €100 of the admission-processing fee.

/ The IQS Admissions Committee will make its decision in about one month. The applicant will be informed of its decision by electronic mail. If admitted, he will have to proceed with the reservation payment. During the whole process, the candidate will be able to check his application status through the platform with just introducing his user and password.

/ A Certified photocopy of the Bachelor’s Diploma will be required for the final enrollment (10-point grading scale).

/ The seats will be assigned both by pre-registration order and by the reservation payment. This amount will be reimbursed only in the cases in which the applicant will not meet the academic requirements.

For any additional inquiries regarding the program, please email admissions@iqs.edu

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Once the documentation is sent in, the applicant will be considered for admission.

Business and Territorial Competitiveness, Innovation and Sustainability

GRADUATE PROGRAMS

Further information:

Vía Augusta, 390 · 08017 Barcelona

Tel. (34) 932 672 020

communicationiqs@iqs.edu

Chemical Engineering andIndustrial Engineering Programs,accredited by the EngineeringAccreditation Commission of ABET

Institution accredited by the AACSB(Association to Advance CollegiateSchools of Business, USA)

www.iqs.edu

IQS UNIVERSITY PROGRAMSUndergraduate Programs

/Business Administration and Management (gradual Spanish-English)/ Business Administration and Management (entirely in English)/ International Marketing in a Digital Economy (with double international undergraduate degrees)/ Chemistry/ Chemical Engineering/ Industrial Engineering Technology/ Biotechnology/ Pharmacy

Double Undergraduate Programs/ Chemistry and Business Administration/ Chemical Engineering and Business Administration/ Chemistry and Chemical Engineering/ Industrial Engineering Technology and Business Administration/ Biotechnology and Business Administration

Double Undergraduate Programs

Graduate Programs

/ Global Entrepreneurial Management (entirely in English)/ International Marketing in a Digital Environment / International Marketing & Sales Management (entirely in English)/ Auditing and Management Control/ Wealth and Financial Management/ Industrial Business Management/ Analytical Chemistry/ Pharmaceutical Chemistry/ Materials Science and Engineering/ Chemical Engineering/ Industrial Engineering/ Bioengineering

PhDs/ Chemistry and Chemical Engineering/ Bioengineering/ Business and Territorial Competitiveness,

Innovation and Sustainability (CETIS)

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/ Summer Programs (entirely in English):• International Business• Nanotechnology