PREPAID2ND

CARDSJune 24–26, 2009Denver, CO

Discovering New Opportunitiesin the Prepaid Market Arisingfrom the Credit Meltdown

Media Partners

ALL NEW!Mobile Payment, Prepaid

Innovations and Global Case Studies!

Leverage New Opportunities for Open- andClosed-Loop Prepaid Cards plus:

Hear fromInnovative PrepaidPractitioners:• Explore the mobile payment dynamics and development trends

• Gain insight from over 15+ cross-industry financial and prepaid experts• Boost customer loyalty with compelling gift card incentives

• Optimize the distribution network for maximized profitability

• Examine general spending card business models and their profitability • Study consumer transaction behaviors to grasp the next horizon of

development within the prepaid market

• Develop innovative products and services for the unbanked and underserved• Manage and mitigate risks through advanced data management and anti-

fraud system establishment

• Explore innovative payroll and insurance prepaid card opportunities

• H&R Block • Afric Xpress NEW!• Travelex NEW!• Patton Boggs LLP • Meta Bank NEW!• National City Bank NEW!• MoneyGram NEW!• PEX Card NEW!• TravelCenters of America NEW!• Payoneer • Outback Steakhouse Inc. NEW!• Nike • Western Union NEW!• Palm Desert National Bank NEW!• REI NEW!• VivoTech NEW!• Newcastle Building Society (UK) NEW!• West Suburban Bank NEW!

TM

REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684

Sponsor

Save up to $1,547when you register by May 1st!

2 REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684

Who Should Attend:• Prepaid Cards VP/Director/Manager• Stored Value Cards Program

Director/Manager• Gift Cards Program Director/Manager• Merchandizing/Retailing

VP/Director/Manager• Category VP/Director/Manager• Consumer Marketing

VP/Director/Manager• Incentive Marketing and Loyalty

VP/Director/Manager• POS Director/Manager

From the following industries:• Merchants, Retailers & Consumer Goods

Brands• Banks & Financial Institutions• Healthcare, Corporate Payroll &

Government Segments • Transportation & Ticketing• Card Networks, Acquirers/Processors

Hear What PastAttendees Said AboutPrepaid Cards 2008:“I liked the format and the quality ofthe presenters. If the conferencegrows with the same type of content,I will definitely plan on attending nextyear!” – Attendee from PCS

“The interaction between presentersand attendees was very useful andinteresting!” – Attendee fromSentinel Telecom

P.S. Don,t forget

to check out the

interactive pre-

conference workshops!

See page 5 for details.

PREPAID2ND

CARDSTM

Dear Colleague,

Estimated to exceed $236 billion by 2009, the prepaid segment isintroducing unique opportunities during the difficult economicenvironment. However, companies are faced with the tremendouschallenges of fragmented products and services, potential business risksand ambiguous regulations.

It is essential that companies explore profitable business models, seekand forge valuable partnerships and leverage advice from industryleaders in this sector.

For these reasons, IQPC and Marketing IQ present the 2nd Prepaid Cardsconference. The event provides best practices, end-user case studies andindustry sharing – factors necessary for you to maximize your gains in thelong run.

We will be discussing open- and closed-loop prepaid opportunities andaddressing the challenges in both segments. We have also expanded thecontent to include:• Mobile Payment Convergence• Innovative Card Program Design• Global Case Studies

IQPC prides this event as a content-rich learning opportunity. Its truevalue lies within the unique platform it offers participants: interactivepanel discussions, topic-focused roundtables and peer networkingsessions. It is an opportunity you will not want to miss!

Reserve your seat today by calling 1-800-882-8684. I look forward tomeeting you in Denver!

Cathy GuConference DirectorIQPCCathy.gu@iqpc.com

3

8:00 Registration and Coffee

8:45 Welcome Address and Opening Remarks fromChairperson

9:00 Keynote Panel: Tying Prepaid Offerings to RealDemands during a Tough Economy• Identifying how the prepaid industry is emerging from the

credit crisis • Examining the opportunities and risks under the current economy • Studying the prepaid market segment and identifying the

potential for growthToffer Grant, Founder and CEO, PEX CardJim Tingey, Executive Vice President, Palm Desert National Bank

10:00 Sharing European Perspective on Payment Innovationsand Prepaid Case Studies• Examining the payment technologies evolution in Europe • Discovering what’s next in the prepaid horizon• Learning the development and applications of contactless cards• Discussing the prepaid programs initiatives from Newcastle

Building Society Colin Greaves, Operations Director, Newcastle BuildingSociety (UK)

10:45 Morning Networking Break

11:15 Panel Discussion: Recent Legal Developments, LatestChallenges of Expanded Products and PotentialImpact of Regulatory Reform • Navigating rapidly evolving federal and state laws - an update

on the 2009 legislative changes• Examining the impact of the latest regulations and

enforcement actions including anti-money laundering (AML),unfair and deceptive practices and federal deposit insurance

• Assessing potential legal challenges presented by newfunctionalities and expanded markets: What to consider if youwant to add a credit feature, venture abroad or offer a productto a different group of customers

• Considering how consolidation of the federal banking agenciescould affect branded prepaid card programs

• Looking at how the new federal Financial Product SafetyCommission could affect prepaid cards

Moderator: Carol Van Cleef, Partner, Patton Boggs LLP

12:00 Panel Discussion: A Global Perspective: PrepaidWorldwide In this panel discussion, global practitioners and market leaderswill be sharing their perspective and insight on the hugepotential for new growing markets all over the world.

Panelists: Nvalaye Kourouma, CEO, Afric XpressYuval Tal, CEO, Payoneer Colin Greaves, Operations Director, Newcastle BuildingSociety (UK)

12:45 Networking Lunch

1:45 Serving the Unbanked & Underserved withInnovative Prepaid ProgramsA recent survey shows 8.7% of U.S families do not have achecking or savings account, which means about 10 millionfamilies are outside traditional financial service coverage. Theprepaid card business is driven largely by the purchasing andtransaction behavior of this group, developing functional financialproducts for them is a huge opportunity.• Understanding the unbanked & underserved to develop better

financial products

• Sharing the statistics of the unbanked population in the U.S • Leveraging technologies to reshape customer relationships and

communication strategies

2:30 Case Study: Why Your Payroll Card Program Isn’tWorking• Uncovering misconceptions about unbanked and underbanked

employees • Revealing the real employer benefits • Understanding fees and other employer concerns • Learning from the best: Companies that have achieved real

value by using payroll cards optimally Don Petrasek, Vice President, Treasury ManagementPrepaid Products, PNC National City Bank

3:15 Afternoon Networking Break

3:45 Case Study: Developing General Spending CardPrograms to Meet Consumer Demand with MinimalRisk• Launching prepaid cards to leverage and compliment money

transfer services • Examining & monitoring the transaction process and

identifying potential risks• Translating the relevant regulations to the dos and don'ts in

your processJustin Monk, Director, Prepaid Products, MoneyGram Willard Hart, Director, Fraud, MoneyGram

4:30 Case Study: Creating Compelling Gift Programs• NIKE is a company: How Nike shows up in the gift card space• The consumer decides: making gift cards relevant to the

consumer• Evolve immediately: innovation within gift cardsMatt Davies, Gift Card Manager, NIKE

5:15 Roundtable Discussions - Choose Your Group andVoice Your Opinions

Gift Card Revenue Generation & Maximization Competing with massive gift card offerings as well as the tougheconomic environment present major challenges for gift cardprogram managers. They need to maintain consumer confidenceand loyalty to drive revenue streams. Brainstorming in thissession will explore innovative products and collaborativechannels for revenue generation. Roundtable Leaders: Laura Parker, Manager, National Sales, Gift Card, OutbackSteakhouse Inc.Matt Davies, Gift Card Manager, NIKEAlisa Jackson, Program Manager, Gift Card, REI

General Spending Cards Opportunities and Challenges • Identifying the opportunities and challenges from issuers’ and

processors’ perspectives • Exploring the innovations in the general spending cards• Examining the risks associated Roundtable Leader: Dan Grotto, President of Prepaid Solutions, West SuburbanBank

Exploring Payroll and Insurance Cards • Identifying the scope of the market• Examining the pioneering projects• Providing practical suggestions to develop the payroll and

insurance prepaid cardsDon Petrasek, Vice President, Treasury ManagementPrepaid Products, PNC National City Bank

6:00 End of Day One Conference

MAIN CONFERENCE DAY 1 THURSDAY, JUNE 25, 2009

Media PartnersSponsor

MAIN CONFERENCE DAY 2FRIDAY, JUNE 26, 2009

4

8:15 Registration and Coffee

8:45 Opening Remarks from Chairperson

9:00 Improving Prepaid Card “Stickiness” with Value-AddedOfferingsAs one of the largest bank issuers, Meta Payment Systems is rolling outan innovative product to allow prepaid cardholders apply for a creditline which is a missing link in prepaid front market. Join this session withTrent Sorbe to learn about his insights of prepaid product proliferationand ground-breaking offerings for the prepaid cardholders. • Breaking through the clutter of prepaid card products offerings• Why iAdvance - bringing sensible credit to prepaid cardholders• Initiating piloting program for better consumer understandings• Working with distribution partners for market penetration • Forecasting future developmentsTrent Sorbe, Vice President of Credit, Meta Payment Systems,Meta Bank

9:45 Stabilizing Global Travel Cost Under Economic Turbulencewith Prepaid Travel Cards• Examining the costs and risks arising from global currency fluctuation • Analyzing cost savings from using the prepaid currency card • Developing multiple channels and forging partnerships to reach

bigger markets• Exploring more functionalities with the travel card Christopher Russell, Executive Vice President of Outsourcing,Americas, Travelex

10:30 Morning Networking Break

11:00 Case Study: Exploring Innovative Prepaid Cards to Providean Outstanding Consumer Experience • Understanding consumer needs and how prepaid can help meet

them • Utilizing prepaid features and benefits to provide and exceptional

consumer experience • How prepaid solutions can meet the needs of multiple consumer

segments Jorge Consuegra, Senior Vice President and General Manager, USProduct Management, Western Union

11:45 Combining Mobile Bank Convergence with Prepaid DebitCard Products to Drive Consumer Acceptance and BenefitsH&R Block’s Emerald Prepaid MasterCard marked the largest launch of aprepaid debit card in the industry and innovation never stops. In thissession, Kevin Morrison will walk you through the program design andshare the recent outcome from mobile banking features of their prepaidprogram. • Introducing the prepaid debit card with in-depth understanding of

consumer needs • Leveraging the retail model to overcome distribution challenges and

lift consumer acceptance • Sharing where and how mobile banking is coming into the picture• Piloting the text message functionality to build and strengthen loyalty • Looking into other innovations to ensure consumers keep coming

back Kevin Morrison, Assistant Vice President of Card Program, H&RBlock

12:30 Networking Lunch

1:30 Mobile Payment: A Possible Game Changer for Africa• Exploring mobile payment business opportunities and current state of

the market in Africa• Examining the economic and social impact on the communities:

economic growth and empowerment• Capturing the opportunity: the case of Afric XpressNvalaye Kourouma, CEO, Afric Xpress

2:15 Case Study: Serving the Unbanked on the Road• Studying and understanding your customers• Developing prepaid products according to your customer profile• Leveraging branch stores for distribution and profit maximization Scott Burslem, Non Fuel Income Manager, TravelCenters ofAmerica

3:00 Closing Remarks and End of Conference

Sponsorships and exhibits are excellent opportunities for your company toshowcase its products and services to high-level, targeted decision-makersattending the 2nd Prepaid Cards conference. IQPC and Marketing IQ helpcompanies like yours achieve important sales, marketing and brandingobjectives by setting aside a limited number of event sponsorships andexhibit spaces – all of which are tailored to assist your organization increating a platform to maximize its exposure at the event.

For more information on sponsoring or exhibiting at the 2nd PrepaidCards conference, please contact Mario Matulich at (212) 885-2719 orsponsorship@iqpc.com.

Sponsorship and Exhibition Opportunities

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products utilizing ourstate-of-the-art point-of-sale transaction technology and payment solutions. InComm is the nation’s largest provider of gift cards,

prepaid wireless products, reloadable debit cards, digital music downloads, games, software and bill payment solutions. InComm partners with consumer brandleaders around the world to provide more than 145,000 retail locations the products and services their customers demand. InComm's patented technologieshave made the buying process easier for consumers while streamlining the selling process for product and retail partners. Website: www.incomm.com

About Our Sponsor

The perfect blend of outdoor adventure andurban sophistication. That’s the duality locals loveabout the Mile High City. With snowcappedpeaks providing a spectacular backdrop, Denveris as refined as it is laid-back. It’s a place whereaerospace engineers rub elbows with rockclimbers at local brewpubs, at art festivals, or

while strolling their favorite pedestrian mall. And with 300 days ofsunshine per year, it’s easy to see why people fall in love with Denver thefirst time they visit. www.denver.org

Visit www.iqpc.com/us/prepaid for venue updates.

About the Area

REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684

*The All Access Pass provides you full access to the main conference sessionsand all available workshops.

Please note that multiple discounts cannot be combined.

A $99 processing charge will be assessed to all registrations notaccompanied by credit card payment at the time of registration.

MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC

* CT residents or people employed in the state of CT must add 6% sales tax.

TEAM DISCOUNTSFor information on team discounts, please contact IQPC Customer Service at1-800-882-8684. Only one discount may be applied per registrant.

Special Discounts Available: A limited number of discounts areavailable for the non-profit sector, government organizations andacademia. For more information, please contact customer service at 1-800-882-8684.

Details for making payment via EFT or wire transfer: JPMorgan ChasePenton Learning Systems LLC dba IQPC: 957-097239ABA/Routing #: 021000021Reference: Please include the name of the attendee(s) and the eventnumber: 16766.002

Payment Policy: Payment is due in full at the time of registration andincludes lunches, refreshment and detailed conference materials. Your

registration will not be confirmed until payment is received and may be subjectto cancellation.

For IQPC’s Cancellation, Postponement and Substitution Policy, pleasevisit www.iqpc.com/cancellation

Note: Contact hotel for direction and transportation suggestions.

Special Dietary Needs: If you have a dietary restriction, please contact CustomerService at 1-800-882-8684 to discuss your specific needs.

©2008 IQPC. All Rights Reserved. The format, design, content andarrangement of this brochure constitute a trademark of IQPC. Unauthorizedreproduction will be actionable under the Lanham Act and common lawprinciples.

Register by Register by Register by Standard4/17/2009 5/1/2009 5/29/2009 Pricing

Main (save $500) (save $400) (save $200)Conference Only $1,299 $1,399 $1,599 $1,799

All Access Pass* (save $1,547) (save $1,347) (save $1,247)$1,899 $2,099 $2,199

Workshop Only $549 $549 $549 $549

PricingQualified Marketing and Prepaid Card Services Professionals Solution/Software Providers and Consultancies

Register by Register by Standard5/1/2009 5/29/2009 Pricing

Main (save $800) (save $400)Conference Only $1,999 $2,399 $2,799

All Access Pass* (save $1,547) (save $1,347) (save $1,247)$2,899 $3,099 $3,199

Workshop Only $549 $549 $549

Pricing

PRE-CONFERENCE WORKSHOPS

REGISTRATION INFORMATION

WEDNESDAY, JUNE 24, 20098:00 am – 11:00 am (Coffee/Tea Served)

There is no doubt that the prepaid market is growing. Where are thenext opportunities going to be? In order to fully understand how to tapinto and profit from this exciting market, you need to take a closer lookat the prepaid market size and segments. If you are looking at thisexciting market to expand your business; if you recently have steppedinto the prepaid area and looking for profitability; if you are looking intonew opportunities to add onto your prepaid portfolio; this workshopsession is designed for you. What will be covered: • Identifying what the market drivers are• Examining the prepaid market segments • Understanding the market size of closed-loop and open-loop prepaid

• Exploring various business models for the prepaid space• Analyzing the innovative offerings from key players• Examining the enabling technologies in the prepaid space and

forecasting future developmentsHow will you benefit: • Having a comprehensive understanding of the key prepaid segments to

tailor a solution for your business• Understanding who is who in the prepaid area and digging out the

opportunities• Linking the opportunities to your business strategy for real profit and

development• Obtaining forward looking perspectives to stay ahead of the competition

A Examining Prepaid Market Categories and Market Size to Explore Unlimited Business Potentials

11:30 am – 2:30 pm (Lunch served)

Mobile payment has been one of the fastest growing payment methodsall over the world. This workshop is providing you with the latestdevelopment on both technological and market advances.What will be covered:• Providing a global and domestic mobile payment overview and

opportunities• Analyzing various roles in the value chain to seek seamless and more

profitable industry collaboration • Examining regulations and operational risks such as fraud• Exploring the technology platform and pioneering projects

• Sharing the market outlook for Remote Mobile Payment vs. ProximityMobile Payment

• Revealing the recent development and application of NFC technologiesHow will you benefit: • Obtaining both opportunities and challenges of mobile payment• Understanding how mobile payment can advance your business• Learning best practices from the leading practitioners

Workshop Leader: Mohammad Khan, President and Founder,VivoTech

B Understanding and Leveraging From Mobile Payment Convergence

3:00 pm – 6:00 pm

Fraud Prevention and Risk Management in Prepaid Card ProgramsThis workshop is designed to provide prepaid program managers thehands-on experience in establishing and strengthening risk managementand fraud prevention systems that will mitigate risk from strategic tobranch level.What will be covered:• Understanding the potential risks and fraud associated with prepaid cards • Establishing and practicing the risk mitigating system: Avoidance -

Prevention – Detection • Creating internal synergy to fight fraud

• Providing training to increase awareness on the branch level How will you benefit:• Mitigating prepaid risk and fraud issues through advanced monitoring,

detection and data collection practices • Understanding and coping with the risk on both strategic and

operational levels • Increasing knowledge through hands-on case studies to fortify anti-

fraud systems

Workshop Leader: Carol Van Cleef, Partner, Patton Boggs LLP

C Fraud Prevention and Risk Management in Prepaid Card Programs

5 Media PartnersSponsor

PREPAID2ND

CARDSJune 24–26, 2009Denver, CO

Discovering New Opportunitiesin the Prepaid Market Arisingfrom the Credit Meltdown

ALL NEW!Mobile Payment, Prepaid

Innovations and Global Case Studies!

TM

Save up to $1,547when you register by May 1st!

6

YES! Please register me for

❑ Conference + Workshop(s) ❑ Conference Only ❑ Workshop(s) Only

REGISTRATION CARD

Name _________________________________________________________________________________________________________

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Approving Manager_____________________________________________________________________________________________

Address _______________________________________________________________________________________________________

City________________________________________State__________________________________________Zip_________________

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❑ Please keep me informed via email about this and other related events.

❑ Check enclosed for $_________ (Payable to IQPC) ❑ Charge my ❑ Amex ❑ Visa ❑Mastercard ❑ Diners Club

Card #_______________________________Exp. Date____/____ CVM: _____

❑ I cannot attend, but please keep me informed of all future events.

(Email this form to info@iqpc.com or fax to 646-378-6025)

Please Choose Workshop(s)❑ A ❑ B ❑ C

REGISTER ONLINE AT WWW.IQPC.COM/US/PREPAID OR CONTACT US AT 1-800-882-8684