HDTV

USABILITY

ULTRA HDHBBTV

DIGITALCLOUD

MEDIA TECHNOLOGY

3DTV

SECOND SCREEN

VIDEO ON DEMAND DVB-T2

DISTRIBUTION

CABELENCRYPTION

EPG DISPLAY

IPTV

SATELLITE

OTT

DIGITAL DIVIDEND

STANDARDIZATIONINTERCONNECTION

INTEROPERABILITY

SMART TV

MOMENTUM AND INTERCONNECTION

The audiovisual media are engaged in a continuous process of evolution that goes along

with a dynamic market: decade-old structures are disrupted, previously independent

fields become interconnected, new players are joining the game. Everyone concerned

must move along and adapt his particular business model.

The DIGITALIZATION of communication and media, the ongoing advancement of

broadcast standards, the growing role of the dissemination of moving images via IP,

and CONVERGENCE are all breaking new ground for hardware, infrastructure, and

content.

As hybrid networks and devices allow the simultaneous dissemination and consumption

of traditional broadcast content and OVER THE TOP Internet applications, both are

now increasingly engaged in COMPETITION, vying for viewer attention. For the media

and hardware industry, this creates a vast and highly dynamic new market.

Associations and Institutions

Commerci Broadcas

GERMANTV-PLATFORM

Hardware Manufacturers

State MediaAuthorities

Universities and Research Institutes

STRUCTURE AND MOTIVATION

In the awareness that the challenges of the technological development of television as

a medium could only be met in a CROSS-INDUSTRY CONSENSUS, this organizationwas established in 1990 as “National HDTV-Platform Germany.”

In 1993, it became the “German TV-Platform” with an expanded focus on all subjects

concerning AUDIOVISUAL MEDIA.

Up to this day, the German TV-Platform is the only industry-based institution for

media issues in Germany with a wide INTERDISCIPLINARY membership:

The almost 50 members of the German TV-Platform come from nearly all areas of the

media VALUE CHAIN.

Today, the organization is increasingly concerned with the convergence process

between consumer electronics, information technology, and telecommunication, including

mobile communication.

Public Broadcasters

ial TVsters

Infrastructure Operators

Service and Technology Providers

Federal and State

Authorities

PURPOSE AND MISSION

The German TV-Platform PROMOTES the exchange of information and opinions

between market players and various groups in society and coordinates their various

interests.

The German TV-Platform INFORMS the public about technological developments in

the field of digital audiovisual media, the introduction of new standards, and the

commercial requirements of the market players, and it sheds light on the overall market

structure.

In order to accomplish its objectives, the German TV-Platform forms working groups,

which are charged with specific tasks and focus on specific topics.

The subject matter that the working groups deal with is determined by current

INNOVATIONS in technology, business models, market developments, and the

regulatory framework.

By CONNECTING experts from all stages of the value chain, a BRAINPOOL is created

that has become the organization’s most important and most precious asset.

The subject-specific activities of the German TV-Platform are developed and advanced by

the WORKING GROUPS.The members of the German TV-Platform have the opportunity to become actively engaged

in the interdisciplinary working groups on specific KEY ISSUES.

In constructive collaboration, the working groups develop suggestions and scenarios

across the industry on various subjects, with a preference for open, standard-based

SOLUTIONS.

As of mid-2014, there are four active working groups within the German TV-Platform.

SMART TV

“Founded as ‘Hybrid Devices’ working group, the ‘Smart TV’ working group

has, over the past few years, made an active contribution to the triumph of

smart television in Germany. At first, the focus was on app portals, marketing

activities, and the launch of the HbbTV (Hybrid broadcast broadband TV)

standard in German. In the meantime, the range of subjects has been

expanded to include user-friendliness, security, data privacy, and findability

of content in the vastness of new options. Multiple screens are an important

component of media usage, and therefore the topics,

‘search, find, and navigate,’ as well as over-the-top

(OTT) services have been added as additional focal

points for the ‘Smart TV’ working group.”

ULTRA HD

“Ultra HD (4K) is the new buzzword of the consumer electronics industry.

But before UHDTV can truly follow in the footsteps of HDTV, the entire

production chain requires adaptations that far exceed the mere enhancement

of pixel resolution for new television flat panels. This working group is thus

concerned with comprehensive improvements in the audio and video quality

of digital TV, including advancements in 3DTV, which will benefit significantly

from the quadrupling of resolution, compared to Full HD. Over the next

few years, Ultra HD – which, in addition to ‘4K,’ also

comprises ‘8K’ (16 times the resolution of Full HD) –

will enter the market in several stages, and this work-

ing group will actively support that development.”

Stephan HeimbecherSky Deutschland Head of the Ultra HD Working Group

Jürgen SewczykJS ConsultHead of the Smart TV Working Group

WORKING GROUPS

MOBILE MEDIA USE

“The platforms for private media consumption are shifting more and more

towards interconnected systems, rather than individual devices. In addition to

stationary (home) and vehicle-based (in-car) networks, the cell-phone net-

works will play an ever-growing role. Smartphones and tablet computers are

used as universal consumer devices, turning increasingly into personal media

and communication managers.

It is the purpose of this working group to describe the technology and devel-

opment of these interconnected systems and to present

potential new usage scenarios for their existing and

future services.”

BROADCAST INFRASTRUCTURE

“The traditional broadcast channels – terrestrial, cable, and satellite – have

gone digital, and with IP-based transmission, a new distribution channel has

been added. In this process, the introduction of the second-generation DVB

standard will play a role that is just as important as IPTV and Web streaming.

The ‘Broadcast Infrastructure’ working group is concerned with the advance-

ment of distribution channels for broadcast in Germany, including frequencies

and capacities, as well as the interference-free inter action of the various

channels. Other subjects include hybrid approaches in

media supply and state-of-the-art forms of radio trans-

mission.”

Dr. Helmut SteinISDM / DVBHead of the Mobile Media Use Working Group

Dr. Ulrich LiebenowMDR – member of ARD German Radio & TV networkHead of the Broadcast Infrastructure Working Group

BOARD OF DIRECTORS AND GENERAL ASSEMBLY

The German TV-Platform is a non-profit organization based in Frankfurt/Main.

The German TV-Platform’s BOARD OF DIRECTORS consists of five members –

directly elected by the members at the General Meetings –, plus the heads of the

working groups. The Board sets the organization’s strategic course and coordinates

the interests of its members.

The organization’s full members exercise their voting rights at the annual GENERAL ASSEMBLY. They elect the Board of Directors and approve the organization’s budget.

The organization’s STATUTES (“Constitution”) are available in both English and

German on www.tv-plattform.de in the “About Us” section of the Website.

Wolfgang ElsäßerASTRA Deutschland

Chairman of the Board

Andre PrahlMediengruppe RTLDeutschlandDeputy Chairman of the Board

Dr. Andreas BereczkyZDF – German Tele -visionDeputy Chairman of the Board

Gert von ManteuffelDeutsche Telekom

Board Member

Markus ZumkellerSony Deutschland

Board Member

Carine Lea Chardon ZVEI – German Electrical and Electronic Manufacturers AssociationGeneral Manager

MEMBERS

WE CREATE PUBLICITY

One of the priorities in the German TV-Platform’s activities is public relations.

For this purpose, we publish regular PRESS RELEASES and run a Website with

comprehensive trend reports and background information (in German and English)

on digital media technology.

In addition, the German TV-Platform regularly publishes TV ZUKUNFT magazine

plus press and EDUCATIONAL MATERIAL, especially flyers and brochures for trade and consumers.

The German TV-Platform also hosts press conferences, panel discussions, and

conferences. One of the highlights is an annual SYMPOSIUM on one of the

industry’s hot topics.

Through public statements as well as active participation in key INDUSTRY MEETINGS, the German TV-Platform also helps set the course for political decisions

concerning media and the Internet.

With video and audio news, the German TV-Platform delivers regular

MULTIMEDIA reports on their own events and industry meetings.

The VIDEO/AUDIO NEWS are complemented by information briefs

on the German TV-Platform’s activities.

In addition, various WEB SPECIALS offer neatly structured

information on key topics, such as HDTV and smart TV.

All of the German TV-Platform’s publications are also available on their

www.tv-plattform.de WEBSITE.

Holger WenkAgentur konzeptW

Press OfficerGerman TV-Platform

BECOMING A MEMBER

German TV-Platform membership offers numerous BENEFITS, such as:• regular professional exchange with all relevant market players on an

expert and decision-maker level;

• early information on and the option to participate in new specifications

and standards as well as their introduction in Germany;

• exclusive access to certain documents in the members-only section of

the Website;

• additional presence at key trade/consumer shows and conferences.

Any individual or corporate entity can become a member of the German TV-

Platform, as long as they are willing to actively support the objectives laid out

in the organization’s Statutes.

To JOIN us, simply send us an informal application for membership.

Members pay an annual membership fee, based on the size of their company.

1991/92 19931994 1995 1996 1997 1998 1999 2000 2001 2002

Founding National HDTV Platform Germany

Renamed German TV Platform for HDTV and New Television Systems

“TV Zukunft” magazine

Founding “MHP” WG

Founding “DVB-T Launch”WG

Founding Digital Video Broadcasting Project (DVB) PAL PLUS introduces

16:9 aspect ratio

Launch of digital televisionwith Premiere and DF1

integrates HDTV

IDR decides to switch to digital broadcasting by 2010

Merger DF1 and Premiere –complete change -over to digital TV

Standardization DSL / ADSL

Start of terrestrialchangeover to DVB-T in Berlin

1990

Founding “DVB-T” WG

MILESTONES

Renamed German TV-Platform

German teletext goes live

2012

advances CI Plus development

UHDTV Phase 1

2003 20042005 2006 2007 2008 2009 2010 2011

2013 2014Founding “HDTV and Video QualityImprovement” WG

DVD-T quality seal by DTVP

Founding “M3 / MultiMediaMobile” WG

Founding “IPTV” WG

Founding “Digitalization,”“Terrestrial Broadcast,” and “Hybrid Devices”WGs

Founding “3D-HD-TV” WG

Founding “Infrastructure,”“Devices andConnectivity,”and “Smart TV” WGs

Ultra-HD (4K)showcase at IFA

Founding “Mobile MediaUsage,” “Ultra HD” WGs

Launch Premiere HD

Launch Anixe HD

Launch

Launch IPTV services by Deutsche Telekom

First HDTV showcase ARD (EinsFestival)

Launch

Launch arte HD

ARD/ZDF road map on HDTV launch

Shutdown last TV transmitterfor analog terrestrial broadcast

Launch Discovery HD

Launch

Sky expands HD program bouquet

Launch of HD+ with RTL HD and Vox HD

Soccer Bundesliga matches in 3DTV

Termination of analog satellite TV

97 channels in HDTV

Start of Ultra-HDstandardization

Sales launch ofUltra-HD TVs, Ultra-HD demo channels via satellite

Launch Das Erste HD and ZDF HD

Launch Pro7, Sat.1,and Kabel eins in HD with HD+

Standardization

Sky launches 3D event channel

3D with T-Entertain

Kontakt

HEAD OFFICE

Deutsche TV-Plattform e.V.Carine Chardonc/o ZVEI, Lyoner Straße 960528 Frankfurt

Phone: +49 69 6302-311Fax: +49 69 6302-361E-mail: mail@tv-plattform.de

PUBLIC RELATIONS

Holger Wenk, konzeptWChemnitzer Straße 74M12621 Berlin

Phone: +49 30 47018882Fax: +49 30 9985174E-mail: presse@tv-plattform.deWebsite: www.tv-plattform.de

PUBLISHING INFORMATION

Publisher: German TV-Platform e.V.Manager: Carine Lea Chardon

Layout/Photo editor: Petra Dreßler, BerlinPhotos: R. Bücken, Fotolia, Loewe

Translation: Dr. Thomas J. Kinne, NauheimPrinting: druckteam Berlin, August 2015