IPTV Challenges Egypt Perspective Mohannad El-Megharbel Sr. Manager, Standardization & Technical...

IPTV ChallengesEgypt Perspective

Mohannad El-MegharbelSr. Manager, Standardization & Technical IssuesNTRA

Joint ITU - AICTO Workshop on“Interoperability of IPTV in the Arab region”

(Dubai, UAE, 20 – 21 September 2011 )

Dubai, UAE, 20-21 September 2011

NTRA Overview

The National Telecommunications Regulatory Authority (NTRA) is the national authority to administer the telecommunication sector.


NTRA Mission Statement

“To encourage national and international investments…within free competition rules is, by law, by outlook, and by aptitude, the core mission of NTRA”

Dr. Amr Badawi NTRA Executive President


IPTV in Egypt


Where We Stand (Broadband)…


Is Demand Increasing…?

24k24k25k25k

31k31k

47k47k

41k41k


Demand Creation

Source: GoogleSource: GoogleDubai, UAE, 20-21 September

2011

Where We Stand (Media)…


Where We Stand (Media)…

The Egyptian broadcasting market is under direct supervision of the Ministry of Information.

Egyptian Radio and Television Union (ERTU), having exclusive right for broadcasting, it operates 9 public terrestrial and also a variety of satellite channels.

ERTU was also the first in the Arab region to operate its own satellite, the NileSat system.


IPTV Challenges


• National Broadband Plan for the next 10 yrs (2020)

• Targeting to:– Increase Penetration

-> reach critical mass

– Increase Quality -> provide higher speeds

– Increase Availability -> minimize the digital divide

Bandwidth & Reach


Bandwidth & Reach


IPTV Challenges


Business Opportunity

The main distribution method for television in Egypt for the time being is satellite and terrestrial television

IPTV operators should create new business model by bundling advanced and premium services with basic TV service: Interactive shopping Information services Gaming 3D content E-Services (Learning, Health, Government) Multiple Devices (Tablet, Smart Phones, Smart TVs)


IPTV Challenges


Legislative Environment

Egypt has announced the intention to restructure the broadcasting sector including the establishment of a National Authority for the Regulation of the Media sector

Media Regulator Telecom Regulator


IPTV Challenges


Neutrality vs. Standardization


Conclusion

“Egypt is a promising market that has all the ingredients of success for new and advanced services”


Thank You

Mohannad El-MegharbelSr. Manager, Standardization & Technical Issues

[email protected]+20235344133+20122457291Dubai, UAE, 20-21 September

2011

IPTV Challenges Egypt Perspective Mohannad El-Megharbel Sr. Manager, Standardization & Technical...

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