IPTV and Conected TV explained
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Connected TV Changing the way you watch TV Colin Savage
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Building Digital Capacity for the Arts - seminar 1 Colin Savage, Trainer, BBC Academy An overview and demonstration of Internet (or 'connected') TV, with an exploration of the scope and opportunities offered by the different technologies. BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television. The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector. The initial programme runs from March 2011 - August 2012 and will consist of a launch event, practical seminars, an online guide to commissioning, facilitated masterclasses and an online resource of filmed and streamed content. For more information visit http://www.artscouncil.org.uk/digitalcapacity
Transcript of IPTV and Conected TV explained
Connected TVChanging the way you watch TV
Colin Savage
• An introduction to Connected TV• Background Trends• What will Connected TV look like?• What can it do for my brand?• Questions and Answers
Aims
So what is Connected TV?
Scheduled televisionRed button
Save to Hard Drive
TextVoice communication
PhotographsMobile internet
AppsLocation sensitive
Web pagesiPlayer/ YouTube
GamesWeb servicesE-commerce
Background Trends
Web Being Incorporated Into
Existing TV Devices
New Devices Becoming TV
Devices
TV Systems Adopting Web like Capability
Integration / Convergence
(Nigel Walley, Decipher)
It’s all very confusing…
So does Connected TV = YouView?
Other boxes are available…
• Ensuring free-to-air providers don’t get lost• Setting an open standard for the industry• Delivering greater accessibility to all• Creating a benchmark for interactive services
Consortium
How quickly are we changing?A quick quiz…
How many Samsung TVs will have been sold in the UK by March 2011?
How many Playstations, Xboxes and Wiis are there in the UK?
How many connected TVs were sold globally
in 2010?
1.5 million
40m (148m by 2014)
3m Playstations, 4m Xbox & 6m Wii
TV & Radio
WebApps
iPlayer
Next generation TVLive TV & RadioRed button (contextual)Backwards EPGs
VOD on your TV7 days behind, aheadBBC Archive
Apps for use on TVProducts: News, Sport, CBBC…products: Food database, Wildlife finder…
New ways of measuring success
1.Overnights +7
Eg Being Human
2. % Live Television
Eg Formula 1
So what will Connected TV look like?
Audience Behaviours
Connected TV
Contributing
Directing
Joining in
CommentingSharing
Gaming
Top Tips
1. Don’t Panic – it’s confusing – for everyone!
2. Start with Audience Behaviours
3. Think products instead of programmes
Connected TVChanging the way you watch TV
Colin Savage
