Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.
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Transcript of Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.
![Page 1: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/1.jpg)
Ipsos Affluent Survey Asia Pacific 2014
Phoenix Chinese Channel in 4 key markets in Asia
![Page 2: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/2.jpg)
Ipsos Affluent Survey Asia Pacific• Ipsos Affluent Survey Asia Pacific IASAP • (Previously known as PAX)• Conducted by Ipsos MediaCT• CATI – Computer Aided Telephone Interviewing (recruited and
screened via CATI), continue main survey via CATI or complete the remaining survey through online
• Aged 25-64 and affluent/ business decision maker/ top management
• 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne)
*Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei
![Page 3: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/3.jpg)
There are 756,426 Ipsos Affluent Survey Asia Pacific affluent,
business decision maker or top management audience
watched Phoenix Chinese in past 30 days.(4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
![Page 4: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/4.jpg)
There are 941,076 Ipsos Affluent Survey Asia Pacific
affluent, business decision maker or top management audience
watched Phoenix Chinese or Phoenix InfoNews
in past 30 days.(4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
![Page 5: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/5.jpg)
Phoenix TV vs. other channels4 Markets HK/Singapore/Kuala Lumpur/Taipei
31.5%
25.3%
20.4% 19.7%
10.6%
CNN Phoenix Chinese orPhoenix InfoNews
Phoenix Chinese BBC World CNBC
watched in past 30 days
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014) ; HK/Sin/KL/TP Markets; All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
![Page 6: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/6.jpg)
63.1%
34.7%
70.2%
66.4%
44.1%
75.6%
1+ Air Travel (Leisure)
1+ Air Travel (Business)
1+ Air Travel
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# In
tern
atio
nal F
light
s(p
ast
12 m
onth
s)
No. of Int’l Flights in past 12 months
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
![Page 7: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/7.jpg)
2.5%
10.8%
33.1%
70.2%
2.7%
13.4%
40.7%
75.6%
12+
6+
3+
1+
Phoenix Chinese viewers
Ipsos Affluent Survey respondents
Phoenix Chinese viewers are high flying consumers
4 Markets HK/Sin/KL/TP #
Inte
rnat
iona
l Flig
hts
(pas
t 12
mon
ths)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
No. of Int’l Flights in past 12 months
![Page 8: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/8.jpg)
26.4%
46.0%
62.6%
65.4%
31.2%
54.1%
68.3%
70.5%
12+
6+
3+
1+
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# H
otel
Nig
hts
(pas
t 12
mon
ths)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Number of Hotel nights spent on Int'l Air Trips in past 12 months
![Page 9: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/9.jpg)
6.1%
28.0%
5.1%
39.4%
7.6%
32.4%
5.3%
45.9%
5-star+ resorts
5-star+ hotels
4-star resorts
4-star hotels
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are more likely staying in
4-star or 5-star+ hotels & resorts4 Markets HK/Sin/KL/TP
Type
s of
hot
els
stay
ed d
urin
g in
t'l t
rips
(pas
t 12
mon
ths)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
![Page 10: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/10.jpg)
1.3%
4.3%
13.2%
34.7%
1.5%
5.0%
18.6%
44.1%
12+
6+
3+
1+
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are high flying businessmen
4 Markets HK/Sin/KL/TP
# In
t’l F
light
s fo
r bu
sine
ss(p
ast
12 m
onth
s)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
No. of Int’l Flights for business in past 12 months
![Page 11: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/11.jpg)
8.8%
18.4%
10.5%
22.9%
1.3%
4.2%
4.1%
3.0%
4.4%
5.7%
Australasia
North America(USA/Canada)
Europe
North Asia
South Asia
Phoenix Chinese viewers
Ipsos Affluent Survey Respondents
Phoenix Chinese viewers travel for business 4 Markets HK/Sin/KL/TP
Des
tina
tion
of B
usin
ess
Trip
(pas
t 12
mon
ths)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Destination of Business Trip in past 12 months
![Page 12: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/12.jpg)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
India
PhilippinesCambodia
Australia
MacauVietnam
Indonesia
South KoreaSingapore
Malaysia
TaiwanJapan
Hong Kong
ThailandChina
Phoenix Chinese viewers
Ipsos Affluent Survey respondents
Phoenix Chinese viewers visit Asian countries for business
4 Markets HK/Sin/KL/TP
Coun
trie
s in
Asi
a vi
site
d fo
r Bu
sine
ss T
rip
(pas
t 12
mon
ths)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Countries in Asia visited for Business Trip
![Page 13: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/13.jpg)
2.2%
17.3%
63.1%
2.6%
19.4%
66.4%
6+
3+
1+
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# In
t’l F
light
s fo
r le
isur
e(p
ast
12 m
onth
s)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
No. of Int’l Flights for leisure in past 12 months
![Page 14: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/14.jpg)
Phoenix Chinese viewers have oversea leisure trips
4 Markets HK/Sin/KL/TP
Des
tina
tion
of L
eisu
re T
rip
(pas
t 12
mon
ths)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Destination of Leisure Trip in past 12 months
19.7%
37.3%
19.9%
38.5%
4.9%
3.9%
7.7%
4.0%
4.8%
9.1%
North America(US/Canada)
Australasia
Europe
North Asia
South Asia
Phoenix Chinese viewers
Ipsos Affluent Survey respondents
![Page 15: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/15.jpg)
Phoenix Chinese viewers visit Asian countriesfor leisure
4 Markets HK/Sin/KL/TP
Coun
trie
s in
Asi
a vi
site
d fo
r Le
isur
e Tr
ip(p
ast
12 m
onth
s)
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Countries in Asia visited for Leisure Trip
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Philippines
Vietnam
Indonesia
Australia
Macau
Singapore
South Korea
Hong Kong
Malaysia
Taiwan
Thailand
Japan
China
Phoenix Chinese viewers
Ipsos Affluent Surveyrespondents
![Page 16: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/16.jpg)
Phoenix Chinese viewers love leisure travelling4 Markets HK/Sin/KL/TP
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
1.5%
2.1%
2.8%
2.5%
4.1%
3.9%
5.2%
7.2%
11.7%
10.5%
14.0%
15.9%
22.2%
27.2%
1.5%
1.9%
3.1%
3.3%
4.2%
4.5%
5.1%
11.9%
12.5%
15.4%
16.7%
25.0%
29.5%
9.6%
Active sports
Safari/Trekking/Adventure
Winter sports
Religious/haj/pilgrimage
Long stay/backpacking
Cruise
Ecotourism
Spa holidays
Self-drive touring
Theme parks
Sun/beach
Weekend getaway
Cultural/Educational/Escorted Tour
Shopping
Phoenix Chinese viewersIpsos Affluent Survey respondents
Kind
s of
hol
iday
of i
nt'l
leis
ure
trip
s(p
ast
12 m
onth
s)
![Page 17: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/17.jpg)
Phoenix Chinese viewers are high tech consumers4 Markets HK/Sin/KL/TP
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
27.2%
45.7%
42.8%
70.5%
29.6%
46.8%
47.0%
73.9%
Own Smart TV
Own SLR digital stillcamera
Own digital videocamera
Own HDTV
Phoenix Chinese viewersIpsos Affluent Survey respondents
![Page 18: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/18.jpg)
69.2%
50.3%
71.2%
73.9%
54.5%
73.6%
Own Smartphone (USD500+)
Own Tablet
Own Laptop / NotebookComputer
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are mobile gadget consumers
4 Markets HK/Sin/KL/TP
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
![Page 19: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/19.jpg)
Phoenix Chinese viewers are more financially aware
4 Markets HK/Sin/KL/TP
Ow
ners
hip
of F
inan
cial
Pro
duct
s
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
11.7%
21.7%
25.6%
29.0%
26.9%
50.0%
50.5%
74.6%
13.3%
22.3%
27.2%
30.6%
32.2%
52.6%
54.8%
75.7%
Offshore accounts forinvestment purposes
Other properties you own orinvest in
Unit trust fund/mutual fund
Foreign currencies as aninvestment
Privilege/priority bankingaccount
Stocks/securities/bonds
Property you are living in
Life insurance
Phoenix Chinese viewers
Ipsos Affluent Survey respondents
Ownership of Financial Products
![Page 20: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/20.jpg)
5.1%
7.8%
12.7%
20.3%
21.8%
29.6%
7.8%
10.1%
14.7%
19.9%
20.8%
31.2%
Brandy/Cognac
Champagne
Whisky
Local Beer
Imported Beer
Wine
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers love drinking4 Markets HK/Sin/KL/TP
Cons
ume
in p
ast
4 w
eeks
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Consume in past 4 weeks
![Page 21: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/21.jpg)
Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
23.0%
29.9%
19.6%
30.6%
25.7%
20.1%
32.5%
32.9%
Own Quality/ Designerclothes/ Leather goods
(US$1,000+per item)
Own Jewellery (US$1,000+ peritem)
Own Luxury watch (US$2,000+per item)
Own Luxury watch (US$1,000+per item)
Phoenix Chinese viewersIpsos Affluent Survey respondents
![Page 22: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/22.jpg)
100
100
135
130
Director/ GeneralManager/ Vice President
CEO/ Chairman/Managing Director/President/ Owner/
Partner
Phoenix Chinese viewersIpsos Affluent Survey respondents
Phoenix Chinese viewers are top management4 Markets HK/Sin/KL/TP
% profile Index vs. Ipsos Affluent Survey
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
8.3%
6.4%
8.7%
11.7%
![Page 23: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/23.jpg)
100
124
Ipsos AffluentSurvey Respondents
Phoenix Chineseviewers
Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers
4 Markets HK/Sin/KL/TP
% profile – BDM & Affluent Index vs. Ipsos Affluent Survey
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
21.9%
17.6%
![Page 24: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/24.jpg)
Phoenix TV reaches unique viewers4 Markets HK/Singapore/Kuala Lumpur/Taipei
31.5%
36.6%
42.0% 43.1%44.7% 45.6%
CNN CNN + CNBC +BBC World
CNN + PhoenixChinese
CNN + CNBC +Phoenix Chinese
CNN + BBC World +Phoenix Chinese
CNN + PhoenixChinese + Phoenix
InfoNews
Additional reach of CNBC / BBC World
Additional reach of Phoenix Chinese
Additional reach of CNBC /Phoenix Chinese
Additional reach of BBC World /Phoenix Chinese
watched in past 30 days
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)
Additional reach of Phoenix Chinese / Phoenix InfoNews
![Page 25: Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b8e7f8b9ab0599c030d/html5/thumbnails/25.jpg)
0.71
0.85
1.49
1.66
2.02
0.79
0.97
1.67
1.80
2.20
Reading Magazines
Reading Newspapers
Using Apps
Visiting Websites
Watch TV including livestream viewing
Phoenix Chinese viewersIpsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)
Average hours spending per day
Watching TV is still a major media activityamongst the Affluent and Phoenix Chinese
viewers4 Markets HK/Sin/KL/TP