Ipsa autumn 16 marketing manual eng
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Transcript of Ipsa autumn 16 marketing manual eng
SEPTEMBER 6-8 2016 MOSCOW, CROCUS EXPO PAVILION 1, HALL 4
ADVERTISING & SPONSORSHIP
OPPORTUNITIES AT THE 30-TH SHOW OF
PROMOTIONAL INDUSTRY
IPSA AUTUMN 2016
HIGHLIGHT YOUR BRAND AT IPSA AUTUMN 2016!
Your company is
a powerful player
in the market of
promotional
products
Raise the
awareness
of your Brand
Get the priority
from the target audience
Announce your
company long
before the show
dates
Use all the
additional
advertising opportunities
IPSA IN A NUTSHELL
Among Our Visitors:
5000 UNIQUE
VISITORS
75% satisfaction of
exhibitors following the show results*
25 media
partners and
associations
THE ONLY
SPECIALISED
PROMOTIONAL
INDUSTRY SHOW IN RUSSIA AND CIS
ADV, BeeTL, Mix Communication, CASIO
Europe GmbH, SIEMENS, ASUS, Samsung, Siemens, Kenwood, OMRON, Bayer, Berlin
Hemi, Boiron, Russian Space Systems, Total, Enel, Gazprom neft, Hitachi Construction Machinery, Liebherr Russland, Bonduelle,
Nestle, Kellogg Rus, Wimm-Bill-Dann/PepsiCo, Metro Cash and Carry, Х5 Retail Group, OBI, Avon, Red Bull, Metropol Hotel, SWAROVSKI,
Yandex, Sheremetyevo Airoport, Russian Railways, Moscow State Duma, Ministry for
Foreign Affairs of RF, Volvo, Scania Rus, Hyundai Comtrans, DHL Express,
DPD and many others.
*IPSA Autumn 2015 results
VISITORS PROFILE
Area of Activity Job Roles
Geography
GENERAL PARTNER
€ 2 549
VENUE • Tritex advertising structure 2х2m in the Pavilion 2 • Logo at the floorplan construction in the Pavilion 2 • Distribution of advertising materials in the exhibition hall (2 promoter badges)
PRINTED MATERIALS • Ad module 1/1 on the 2nd of 3rd cover of the printed catalogue • Logo next to the company description in the printed catalogue • Logo on the 1st cover of the printed catalogue • Logo on the floorplan and A-Z list in the printed catalogue • Logo on the printed invitations
ONLINE TOOLS • Logo on the electronic tickets (every online registered person will receive it) • Logo and Sponsor status in the online catalogue at the show website • Top listing – 1st of TOP 5 positions in the online catalogue • Through online banner 300х100 px on the right hand column at the show website • 3 company news at the show website and Facebook profile • Mentioning in the show press release and post release
VAT 18% included
SPONSORSHIP
STRATEGIC PARTNER
€ 1 765
VAT 18% included
VENUE • Tritex advertising structure 2х2m in the Pavilion 2 • Logo at the floorplan in the Pavilion 2
PRINTED MATERIALS • Ad module 1/1 on the 2nd of 3rd cover of the printed catalogue • Logo next to the company description in the printed catalogue • Logo on the floorplan in the printed catalogue
ONLINE TOOLS • Logo on the electronic tickets (every online registered person will receive it) • Logo and Sponsor status in the online catalogue at the show website • Top listing – 2nd of TOP 5 positions in the online catalogue • Through online banner 300х100 px on the right hand column at the show website • 3 company news at the show website and Facebook profile • Mentioning in the show press release and post release
SPONSORSHIP
PARTNER
€ 980
VENUE • Logo at the floorplan construction in the Pavilion 2
PRINTED MATERIALS • Logo next to the company description in the printed catalogue • Ad module 1/1 in the printed catalogue
ONLINE TOOLS • Online banner 615 x 90 px at the Online registration/Online catalogue page at IPSA website • Logo and Sponsor status in the online catalogue at the show website • Top listing – 3rd of TOP 5 positions in the online catalogue • 2 company news at the show website and Facebook profile • Mentioning in the show press release and post release
SPONSORSHIP
ADVERTISING IN THE PRINTED CATALOGUE
Exhibition printed catalogue is a useful
reference tool which will be used by visitors in
the whole year following the show.
The catalogue will be available for 5000 unique
visitors – your potential customers.
Advertising accents in the catalogue is the
perfect opportunity to highlight your brand
against your competitors.
8
ADVERTISING PAGE 1/1
€ 324
2nd or 3rd COVER
LOGO NEXT TO THE DESCRIPTION
ADVERTISING SPREAD 1/1 + 1/1
ADVERTISING PAGE 1/2
LOGO ON THE FLOORPLAN
€ 196
€ 431 € 461
€ 108 € 108
9
ADVERTISING IN THE PRINTED CATALOGUE
VAT 18% included
ADVERTISING AT THE SHOW WEBSITE
IPSA website traffic – 30 000 unique visitors and
80 000 page views in the show month.
Up to 15 000 unique visitors in other months.
Banners are placed on the most visible and
priority positions of the website – chose the most
suitable for you and your budget!
Your advertising is available for website visitors
within the whole exhibition cycle – before,
during and even after the show.
10
THE MAIN PAGE VISITORS ONLINE
REGISTRATION PAGE
€ 157
€ 294 € 216
Prices per month, 18% VAT included
Publishing in the news feed
+ Facebook announcement
+ Reference in the visitors emailings
Max. of 4 in a raw.
Book first and place
your banner above
the others.
11
Banner 1 (615 х 90)
Banner 3 (300 х 100)
Your news
Banner 2 (615 х 90)
€ 59
€ 20 News translation
ADVERTISING IN THE ONLINE CATALOGUE Available within 9 month before, during and after the show
TOP-listing TOP-5 of the exhibitors list
€ 137
€ 216
LOGO NEXT TO THE DESCRIPTION
€ 108
BANNER 2
OUR SPECIAL OFFERS: • Advanced listing options
(p.12) • 3 Logo Package (p.15)
VAT 18% included
Banner 2 (615 х 90)
ONLINE CATALOGUE LISTING
13 VAT 18% included
Options Standard Package International
Exhibitors Advanced Package
Company name + + +
Company website + + +
Contact information + + +
Company description 500 char. 1000 char. 1000 char.
Company logo - - +
Highlighting the company in the exhibitors list - - +
Brand list + + +
Additional brand information (120 char.) - - +
Product description (500 char.) 1 product 1 product 5 products
Photo of the product 1 1 3 per each product
News/press release in the company profile
(500 char.) - 1 3
Announcement of event/presentation at your stand in
the company profile (500 char.) - 1 3
Category choice 5 8 15
Included in the
exhibition costs
Included in the
exhibition costs € 157
ADVERTISING ONSITE (at the entrance to the hall)
Ad structure
Octanorm 1x2,9 Logo on the Floorplan
Ad structure
Tritex 2x2
€ 235
€ 294
€ 108
Ad structure
Tritex 4,5х2,5
€ 588
14
ADVERTISING ONSITE
20 000 руб.
MARKENTING MATERIALS
DISTRIBUTION From the registration desk
LANYARDS WITH YOU LOGO For visitors, organisers and exhibitors badges (6000 items)
1PROMOTER BADGE For 3 days
15 000 руб.
50 000 руб.
ADVERTISEMENT ON BAGS For visitors and exhibitors (2 colors, 5000 items)
€ 294
€ 1568
€ 333
€ 2353
15 VAT 18% included
PACK 2 (3 LOGOS)
324 € 294
• Logo in the printed catalogue • Logo in the online catalogue • Logo on the floorplan in the Pavilion 2
PACK 3 (2 LOGOS + AD)
540 € 510
• Ad page 1/1 in the printed catalogue • Logo in the printed catalogue • Logo in the online catalogue
AD PACKAGES (SPECIAL OFFER)
553 € 516
• Logo in the printed catalogue • Banner 615 х 90 at the Online registration or Online
catalogue page at the show website (1 month) • 1 promoter badge for 3 show days
PACK 5 (365о – BE EVERYWHERE!)
265 € 235
PACK 1 (LOGO + BANNER)
PACK 4 (LOGO + EMAILING)
€ 588
• Banner 550х100 in visitors emailings (>100 000 subscribers), bottom position, before quick links Number of emailings – 5.
• Logo in the printed catalogue 16
Ad options separately / In package
• Logo in the printed catalogue • 300х100 through banner in the RHC at the
IPSA website (1 month)
MEETING ROOMS AT CROCUS EXPO (for IPSA Autumn exhibitors only)
18% VAT included
€ 392/ half a day € 588/ full day
Meeting rooms № 3, 4
(entrance from the Hall 6)
Capacity for 10 people.
Room 3 – 24,8 sq.m Room 4 – 22 sq.m
17
To get any of the presented marketing opportunities, please contact your exhibition manager:
Natalia Babina [email protected] Tel.: +7 495 937 6861 ext. 127 Mob.: +7 926 520 8682
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