DIGITAL CONTROL ROOM FOR THE INFORMATION AND

COMMUNICATION INDUSTRY

iPress

September 2014

For all of us, the most important scarce resource is

TIME

The real challenge for communicators is

GETTING ATTENTION

iPress is able to save you precious time to capture much more attention

in the digital world and consequently offline

iPress is

A STARTUP THAT IS CHANGING THE PARADIGM OF COMMUNICATION AMONG INFLUENCERS

After completing a market test in Italy and having mapped

dynamically all the country’s main media (over 20,000 influencers, 4,000 newspapers magazines radios and tvs), it is following the same path in

another 4 languages: English, French, German, Spanish.

A map of sources dynamically updated and filtered by topic, showing the authors and journalists signing them, making a user able to

engage in a targeted manner and adding visibility to your own

brands and your news.

iPress is

A UNIQUE DIGITAL PLATFORM MATCHING PRESS COVERAGE AND ENABLING ENGAGEMENT WITH INFLUENCERS

Giving attention to get attention. As information overload

becomes increasingly challenging, iPress allows you to focus on the sources and on the news that is relevant in each of your fields of interest and to achieve higher quality engagement, by entering the radar of influencers

thanks to social reading.

For each influencer "filtered" for each sector, you’ll get a dynamic profile

that crosses data from Amazon on the books that he or she has

written, from Twitter, Facebook, Linkedin and Google+, in relation to conversations, from Youtube, in

relation to videos, and from various press review systems and search engines, when it comes to articles and news.

Thanks to iPress

THE TRADITIONAL MEDIA BICOME TOTALLY DIGITALTHANKS TO PLATFORM SOCIAL

SYNCHRONIZATION

A unique digital platform thanks to which you can obtain, from the web, from printed, radio and TV press reviews, from social networks and from books, all the information that is relevant to your areas of interest: you’ll

be able to filter and organize it in order to build your own control room for communicating with influencers.

You’ll have at your disposal a map of sources that are updated dynamically and may be filtered by topic, with which you may interact in a targeted

manner, thus increasing your own exposure and the visibility of your news.

iPress

COMMUNICATION & MEDIA INDUSTRY

What is the Problem?

1998" Pr, I can’t stand you

anymore. Really.The editorial staff complains, surrounded by

useless faxes and calls.”Source: Italia Oggi

Journalists against PRs and Communicators spam since

ever

Our Gallery of Horrors

2007Sorry PR people: you are blocked

Chris Anderson WiredI’ve had it. I get more than 300 emails a day and my

problem isn’t spam, it’s PR people.

Clicca qui

2010I Pissed Off A PR Spammer Today

Michael Arrington

Source: TechCrunchClicca qui

2012What journalists really think of bad PR

pitches

Fonte: The Muck Rack BlogClicca qui

October 29°,1998 - Italia Oggi

" Pr, I can’t stand you anymore. Really.

•The editorial staff complains, surrounded by useless faxes and calls.”

There is evidence that the traditional common methods in PR have always been

perceived as spam from the community of journalists and

influencers

Our lives are always connected in a world where reality and virtuality

coexist All of us and our

listeners today get informed, read, listen to music, watch tv, buy, decide, work…

We even meet and love in the internet

and social networks.

New paradigms are

created: social reading, social tv or second screen,

social life!

iPress is the solution forINFORMATION OVERLOAD

faced by communicators and agenciesrelated to press outlets reviewed by

traditional tools

which are time and cost-consuming

…and allows you to discover and engage directly with journalists and influencers

through social networks

who are really interested in the topic

iPress

The History

Roadmap Synthesis

2000 Idea & Long-Term Vision

2010 Beta Version

2013 Test on Italian Market

2015 Global Development

WEBSITE IN THE INDUSTRY OF INFORMATION AND COMMUNICATION

The concept was really close to a

SOCIAL NETWORK

“Every journalist should fill and complete his informational space, updating his job position, his interests, his collaborations with other outlets, informing about his preferences regarding ways and hours he’d prefer to receive information, to the possibility to inform in case of prolongued absence or other happenings”

Pre-History: Business Plan of iPress back in 2000

“Too late for easy funding and too early for technology”

VC’s Answer in 2000

“Something that is growing 2,300 percent a year is invisible today and ubiquitous tomorrow.”Jeff Bezos in 1995

iPress was born in 2010 and the NewsSocialPlatform

went Live on October 24°, 2013 after a beta testing which lasted for three years

www.ipresslive.com

After the experience in Silicon Valley the new vision was born:

solve the “social fatigue” for journalists, blogger, communicators and various

influencers

iPress

PUBLIC RELATIONS

The Market

Increasing investments by PR agencies

Last year PR top agencies activities

PR Professionals are more and more important because, in a world where everybody talks online, what others say about

you is more important than what you actually say about yourself.

Readers are confused and they are searching for the right sources of information and therefore the right influencers.

There is an urgency: to highlight the value of Public Relations

iPress

How Does It Work?

Signatures are links to Twitter profiles in the related web areas – In the platform this turns into

profiles dynamically and constantly updated.

Through the platform, iPress’s own algorithm is able

to dynamically map the journalist’s interest.

In this way, we’re able to learn who’s the right

audience for our news in every sector.

SOURCESPress clippings add content authomatically to

the databases(not the traditional manual “amanuenses”)

Social profiles interact and match

Set the Industry/Sector of interest or choose a keyword to get the list of

related journalists

Media outlets are dynamically profiled

Today they are More than 4.000 and constantly

growing

JOURNALIST PROFILE Example of the full profile of a journalist

synchronized with the press reviews

Today they are More than 20.000

and constantly growing

iPress GOAL

Spreading Targeted News

Clear Compelling Credible and therefore …

Contagious

News composition

Traditionally, the 5 Ws make the news :

Who What Where When Why

…but the 4 Cs make it a story to be told (Bill Ryan)

“Every business starts with a vision and ends in a story. It's the power of that story that attracts people, resources, capital and

eventually customers. So, be sure your story has the four C’s:

Clear – is your story short and concise? Otherwise other people won’t be able to tell it for you.Compelling – does your story sound 'cool’? Something people believe they must have. Credible – does your story sound real?

If your story is Clear + Compelling + Credible it will become Contagious – your story will naturally spread”

Bill RyanDecisyon CMO (user of iPress) and former PR for Steve Jobs

launching the iMac and Apple in the 90s

THE IDEA

Collect news from blogs and internal news sources, and spread them during the year through targeted

choices.

HOW TO REALIZE IT

Catch the trends spontaneously generated during the year by creating ad-hoc communications.

THE CHANNELS

There are different means of communications used by PR professionals: a press release, exclusive

report, ad-hoc research on a specific outlet. Besides the normal ways to distribute news we can also make it viral on social networks, updating media

databases automatically.

The Process of Spreading Targeted News

We released on iPress a press release about the most glamorous women in

sports.

Swimming champion Federica Pellegrini was on top and she

retweeted the news shared on the main social networks thanks to iPress!

The story continued with publication in a national

magazine. From digital to social to paper.

ENGAGEMENTShort Case History

iPress

ENGAGEMENT

Case History

Case History

Thanks to the platform, we noticed an article written

by a journalist we did not know

This system allows you to check if your client

is mentioned in an article

ACTIONS

Click and read the article

Check if your brand

is mentioned

Click on the journalist’s button

to access full profile

Discover if the journalist writes about an industry

and / or your clientiPress merges information

from press coverage related to scenario and

those closely related to the client.

We could see she talked about eCommerce but

didn’t mention our brand!

ACTION: contact her via e-mail or social networks

COMPARISON

SUCCESS!

Other examples of Engagement

Social reading to engage journaists

E “Flaubert” goes from Twitterto Corriere della Sera newspaper page

iPress

Key Features

Many features and tools for the information and communication

professional

News

Press Coverage

eBooks

SYNCHRONIZATIONMATHCING

ENGAGEMENT

SocialNetworks

Press kit is always available online along with images and attachments

JOURNALIST PROFILE Example of the full profile of a journalist

synchronized with press clippings

Inside your press review area the articles are linked

to their original source and channel

You set the related info to the Press Release

such as the Industry/Sector

See it LIVE with all information, links and references

VALUE FOR JOURNALISTS They can always find the original source

online along with images, videos and other

material

News now has a longer life-cycle because it’s always there to be found and used to interact and engage more

people

COMPANY’S PRESS ROOM

WEBSITE OF COMPANY, PARTNERS, INCUBATORS, AGENCIES

iPress

CASE HISTORYYou insert a news on iPress and it’s sync with all

the platforms you want

International Journalism Festival: iPress technological partner of the event

ATTENDEES SYNCHRONIZATION WITH MAIN WEBSITE

iPressLIVE synchronized from Amazon all books written by the speakers, all their conversations from Twitter and YouTube interventions. In a real digital library, the books of more than 891.500 speakers are all available online directly from the website of the Festival.

www.festivaldelgiornalismo.com/speaker-list/2014  

Synchronization with Amazon

In Trieste, over 20 journalists have personally followed the event, while over 100 did it live online and in podcasts.

http://www.ipresslive.it/Events/10/state-of-the-net

State of the Net: iPress technological partner of the event

PRESS COVERAGE

READING OF MAIN OUTLETS ON TABLETS AND

WEBSITES

READING OF PRESS CLIPPINGS ON iPress

&

SOCIAL SHARING

+ ENGAGEMENT OF JOURNALISTS

MONITORING OF SOCIAL SHARING EVENTS, ONLINE NEWS & SOCIAL

SHARING through iPress

PLANNING AND DELIVERY OF PRESS

RELEASES AND MEDIA ALERTS throug iPress + VIRALIZING ON

SOCIAL

BOOK READING & SOCIAL READING thanks to iPress

Daily Time-table using iPress

iPress Traction and Market Test

• 20.000 journalists and bloggers have been dynamically mapped through LinkedIn, Twitter and Amazon

• 4.000 outlets have been dynamically profiled through LinkedIn, Twitter and Facebook

• More than 1.000 communicators have tested the platform in beta version

A freelance journalist, in 1996 she made her major passions (writing, communication and Internet) her profession, having dealt with Marketing and Training in the early years of her career. Since that date, in fact, she has been working in the field of Public Relations with a focus on office printing, first in an agency, then in a company and now as head of Mirandola Comunicazione, which she founded in 2002 on a hill among the fields and woods of Salsomaggiore Terme.Innovation is the common denominator of the "missions" Communication of Mirandola Comunicazione: eCommerce, Information and Communication Technology, Digital Publishing and Startup.

In 2010, along with a team of experts in IT, she founded www.ipresslive.com, the first professional network for journalists, bloggers and PRs. Ttday, after a period of incubation in Silicon Valley, is turning into a global platform to better manage news and social networks. Several collaborations with educational Institutions on issues related to the media relations, the event management and public relations in the field of advanced innovation.

Marisandra Lizzi Founder of Mirandola Comunicazione and

iPress

He is the initiator of Mirandola as a place of interaction and cultural and artistic exchange and is also one of the founders of iPress. After attending the Piccolo Teatro School in Milan and the Paolo Grassi Theatre School, he performed on stages all over the world working with the Shadow Theatre. As of today, he has built solid walls and given substance to a dream; the dream of returning to the Earth to better understand the complexity of the human race. He has adopted an original approach to business training from this course. As an expert on group dynamics, he has a great capacity for vision and instinct for understanding people. Having learned lessons from the world of art and theater, he now applies this experience to the world of communication. As part of the agency, he is in fact responsible for conceptualizing, planning and organizing high-impact events.

He founded iPress with Marisandra and other professionals in the field. He’s the technological foundation of the group. He’s always on the frontier of digital innovation, is able to speak the language of machines with any kind of technological equipment and knows how to translate this language and deliver it in a way that is both simple and never banal. Similarly, he knows how to turn any idea into web architecture and is able to solve complex problems with functional interfaces and maximum usability.

iPress co-founders

Thank You!@ipresslive

www.ipresslive.com