Ipleaders biz deck for angel.co
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Transcript of Ipleaders biz deck for angel.co
Biz Deck
We are awesome at building educational products on law
Online Legal Courses
Indian Educational
Institutes
Online Technology and Content
Delivery Mechanism
Legal Content Expertise
What do we do?
The small business owner and start-ups
Who needs business law?
How many SMEs in India?
http://articles.economictimes.indiatimes.com/2013-06-09/news/39834857_1_smes-workforce-small-and-medium-enterprises
Who needs business law?
Mid to senior level corporate managers
Who needs business law?
College Freshers entering the workforce
How many fresh graduates in India?
• http://en.wikipedia.org/wiki/Education_in_India
No. of Fresh GraduatesPercentage Employable
65 lakh Fresh Graduates every year – Less than 10% employable
Knowledge of business law is critically required by?
Engineering Graduates - 10 lakhsMBA Graduates - 4 lakhsMedical Graduates - 0.4 lakhsLaw graduates - 0.9 lakhs
Total Adressable market of 12.5 Lakhs fresh graduate students
Why do SME owners, managers and fresh graduate need a working knowledge of business law?
Business Owners Corporate Managers Fresh Graduates
Business and law are inseparable
Understanding contracts Increase employability
Gain competitive advantage International business law Value add to the resume
Raising investment Intellectual property law Understand the business environment better
Managing employees Understand business regulations
Dealing with litigation Conversing better with company lawyers
Who makes our core team?
Ramanuj MukherjeeFounder
Role: Strategy, team building, social media marketing, product management, tie-ups
Past:Associate at Trilegal , part of the Private Equity and M&A team
Founded CLAThacker and BarHacker which are test prep for students appearing for CLAT and All India Bar Exam
Popular blogger with blogs on life, education and a variety of business laws
Won the President of India’s award for creative writing
Alumnus of NUJS, National Law University – Kolkata
Former editor of Indian Journal of Law and Society
Who makes our core team?
Abhyudaya AgarwalFounder
Role: Content creation and delivery, user experience, operation, CFO
Past:
Associate at Trilegal , part of the Corporate and Restructuring team
Founded BarHacker which is test prep for students appearing for the Indian Bar Exam
Editor of NUJS Law Review – was ranked the best peer reviewed law journal in India during his tenure
Was the face of many advertisements as a kid ; popular blogger on law and personal development
Alumnus of NUJS, National Law University - Kolkata
Who makes our core team?
Pallavi PareekCo - Founder
Role: Business development, sales, administration, content creation
Past:Independent management and organizational development consultant
7 years of experience of working with startups and family businesses in Philippines and India
Spent 14 years in Philippines studying and working
President’s Lister and Dean’s Lister (highest academic honor) in BSc in Computer Sciences (AMA Computer University) and MSc in Management from University of Asia and Pacific
Volunteered in India and Philippines to teach underprivileged children
Who has backed us?
National University of Juridical Sciences, Kolkata
Top 3 Law University in India
Backing:
The current course offered on our platform is in association with NUJS (on a revenue sharing basis)
They have certified our course and hosted our course on their official website
The certificate that a student gets after successfully completing the course is given by NUJS
The link: http://startup.nujs.edu
What is our business model?Content Technology
Expertise Legal Knowledge Law University Affiliation
• Temporarily using customized licensed LMS from Tru Tech, a Mumbai based company
• Building an in-house LMS from bottom-up across web, smartphones and tablets. Launch by end of 2013
• Aggressively building and hiring a tech team
• Already tied up one of the top 3 law universities in India
• In advanced talks with FICCI (Federation of Indian Chambers of Commerce and Industry) and ILI (Indian Law Institute) for creating law courses
• In exploratory talks with other leading universities in India like IIFT , NLU Delhi and TISS
• We have extensive domain expertise in building educational products for law
• Built law entrance exams and BAR exam test prep products
• Current product is on business law
• Upcoming products on Foreign Investment law, women’s right and enforcement
We build the world class content and
delivery technology
Alternate Revenue
Generation mechanism
We market
the course
What is the value to Universities when they partner with us?
What is our Go-To-Market roadmap?
Today•B2C – we directly sell the courses to the consumer •Lead generation: Strong social media marketing with blogs, hangouts, webinars along
with free talks and paid workshops at colleges and forums•Conversion: Leads are mostly converted over phone calls and through email marketing•Institutional tie-ups – 1 top law university
Tomorrow•Mix of B2C and B2B•Strategic business tie-ups with colleges and similar institutions •Building globally benchmarked content delivery mechanism and tech expertise•Institutional Tie-ups – 5 prestigious institutions
Day after •Mix of B2C and B2B•Massive online paid courses •Institutional Tie-Ups – 10 prestigious institutions
Who are our target partner institutions?
High Level Talks
Initial Talks
Approaching for talks
What traction have we got till date?
Batch 4 - Projected
Batch 3 - Ongoing*
Batch 2
Batch 1
0 200 400 600 800 1000 1200 1400 1600
1500
700
476
327
400
110
106
167
Converted Interested
Course Fee- Rs 20000
Course Fee- Rs 23000
Course Fee- Rs 21000
* Enrolments are currently going on. Projected enrolments are 200.
What do our customers look like?
*For Batch 1 & 2 only
63%
37%
Male Female
66%
17%
7%
10%
Students Working ProfessionalBusiness Owners Others
Batch 1
Batch 2
Batch 3 - O
ngoing &
Projected
Batch 4 - P
rojected
02000000400000060000008000000
10000000
All figures in Rs
What does our revenue projection look like?
* Costs have been estimated to be 16 percent of the total revenues, except for the first batch.
How do we compare with our competition?
Ran the Indian BAR exam in association with Bar Council of India for two years before losing the contract to an IT services company
Raised 16.4 Crore investment; in existence for 6 years
Runs one law course with NUJS and other courses without any affiliation
NUJS course running for 3 years, 150 students enrolled
The latest entrant to this space
Run by a senior lawyer
Not raised investment till date ; in existence for less than a year
Has started a course with GNLU, Gandhinagar
Runs a test prep course for BAR exams called Bar Hacker
Not raised any investment till date ; in existence for 14 months
Runs one major course with NUJS ; course running for a year, 360 students enrolled in 1 year
In advanced talks with FICCI, IIFT and TISS for different law courses
What barriers to entry are we focusing on?Specialized MarketplaceA marketplace of courses built around an ‘intelligent’ internship portal
The marketplace will also help us to provide jobs and internships to our students
The intelligent platform will suggest courses and skills to people who fail to secure desired internships or jobs
Tie ups - colleges & universities
We are building relationships with colleges and universities in our target group with two focuses
1. Premier universities with whom we can create courses
2. Colleges which will enter into MoU with iPleaders and degree awarding university (eg. NUJS) to make their students more employable
Unique Industry CollaborationsWe are building relationships with industry bodies like FICCI, CII, AIMA, Six Sigma, BCI and such other bodies to make legal education more accessible
Once in place, it will be difficult for competitors to replicate these relationships
Challenge #1
Building a sales team Solution: technology to streamline lead generation and
conversion as well as hiring
Challenge #2
Quality management as number of courses increaseSolution: building adequate processes and being highly
connected with users through an interactive LMS
What hurdles are ahead and how do we plan to overcome it?
What are possible exit options?
Fits seamlessly with the higher education division of Pearson
Completes their legal and paralegal course solutions and skill enhancements sub-division
Gives them access to tie-ups with top Indian Universities
Integrates seamlessly with their legal education vertical
Will add depth to course content and technology
Give them greater access to the Indian market
Adds to NIIT’s skill and employability development portfolio
Completes their business education portfolio offerings
Contact us: +91 – 9804123454 or [email protected]