Ipl 2
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INTRODUCTIONThe Indian Premiere League (often abbreviated as IPL), is a Twenty20 cricket competition initiated by Board of Control for Cricket in India (BCCI) and supervised by BCCI Vice President Rajeev Shukla, Chairman and Commissioner for IPL
India's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament
for 5 years from 2008 to 2013
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The first session of the Indian Premiere League commenced on 18 April 2008 and lasted for 46 days with 60 matches scheduled. Increase in the number of franchises from 8 to 10 will increase matches from 60 to 94 if the same format is used
It Include 8 teams or “franchises”, consisting of player of different countries. On March 21st 2010 it was announced that 2 new teams from Pune and Kochi will be added to the IPL season
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HISTORY
It was late June 2007 that two men arranged for a meeting for discussing an interesting sport event. It was Lalit Lodi ( vice president of BCCI) and with
Andrews Wildblood who participated in the history creating discussion
Following the same format as that of the club football in Europe, particularly English Premier league, IPL was launched as a competitive response to the
Indian Cricket League (ICL) which was launched by the Zee group
Logo of EPL Logo of ICL
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The man behind IPL
In 2008-10 there was only 8 teams
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TEAM COST OWNER COMPANY
$111.9million Mukesh Ambani Reliance industries
$111.6million Vijay Mallya United Breweries
$107 million T. Venkatram Reddy
Deccan Chronicle Group
$91 million N. Srinivasan Indian cements
$84 million G. Mallikarjuna Rao
GMR Group
$76 million Preity Zinta, Ness Wadia
Dabur Group(30%)
$75.4million Sharukh khan & Juhi Chawla
Red Chillies Entertainment.
$67 million Shilpa ,Raj kundra Emerging media
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In 2011 two new teams were added in IPL
$370 million Subrata Roy Sahara
Sahara India Pariwar
$ 320 million Rendezvous sports world
In 2010, IPL became the first sporting event ever to be broadcasted live on YouTube
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LOGO
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Harbhajan Singh
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Daniel Vettori
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Kumar Sangakkara
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MS Dhoni
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Virendra Sehwag
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Adam Gilchrist
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Gautam Ghambhir
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Rahul Dravid
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Sourav Ganguly
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TEAM COMPOSITION
Each team of IPL has a minimum of 16 players of whom 8 can be international
Composition of final 11 players
International – 4 playersNational – 4 playersRanji - 2Under 19- 1
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TROPHY
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2008-2010DLF IPL Cricket trophy
compromises of a player a player in a gold leafing. He is
shown holding a bat in his hand, next to a map of India. On the map, the names of all
the IPL teams have been engraved, symbolized by eight
rubies.
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2011-2013 A new trophy was designed
for IPL 4 in view of it has been changed to a large cup
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The orange cap is for highest run gather
The Purple cap is for highest wicket-taking bowlers
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PRIZE
The IPL offers a total Rs. 25 crore in prize money• Champions: Rs. 10 crore• Runner up: Rs. 7.5 crore• Third prize: Rs: 3.75 crore• Fourth prize: Rs. 3.75 crore
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RULES
Players
Acquiring Players
Revenue Distribution
Rights (Title & Television)
Others Rules
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GOVERNMENT REVENUE
Direct Tax
Service Tax
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First season:
The tournament started on 18th April 2008 in Bangalore and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium,
Nerul, Navi Mumbai . Rajasthan Royals defeated Chennai Super Kings in a last ball thriller.
Rajasthan Royals won the IPL champion
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Second season:
The 2009 IPL, was the second seasons of the IPL. The tournament was held in South Africa and was played between 18 April to 24 May 2009. IPL was the second biggest cricket tournament in the world, after the
Cricket World Cup. The top four ranking sides progressed to the knockout stage of semi- final followed by a final. Deccan Chargers defeated
Bangalore Royal Challengers in a thriller and emerged as the second IPL Champion.
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Third season:
The third season of IPL opened in January 2010 with the auction for the players. 66 players was offer but only 11 players were sold. No players
from Pakistan was selected. It was played between 12 March and 25 April 2010. It was also the first ever cricket tournament that was broadcast live on YouTube. The final four matches of the tournament were screened in
3D across movies halls in India.The tournament was won by the Chennai Super Kings, who defeated the
Mumbai Indians in the final played at Navi Mumbai.
.
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Fourth Season:
The IPL 4 was hosted in India and the opening and closing ceremonies were held in M.A. Chidambaram Stadium, Chennai. The season ran from 8 April to
28 May 2011. This season the number of teams in the league went from eight to ten with the addition of the Pune Warriors India and the Kochi
Tuskers Kerala. The tournament was won by the Chennai Super Kings for the second successive seasons, defeating Royal Challengers Bangalore by 58 runs
in the final in Chennai. With this win Chennai Super Kings became the only team to have won the IPL on more than one occasion.
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Fifth Season:
The IPL 2012 was the fifth season. The tournament began on 4 April and ended on 27 May 2012. it went for 53 days and 74 matches. Opening
ceremony held on Chepak Stadium. In this season the number of teams in the league went from ten to nine with the termination of Kochi Tuskers ( not paying the premium mount of 156 crores) Kerala. Kolkata Knight
Riders were the winning team , defending champions Chennai Super Kings.
.
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BROADCASTS AND SPONSORSHIPS
The official sponsor of IPL is DLF group paid US$50 millions for 5 years tournament (2008 – 2013)
The television rights were sold to Sony for 10 years at Rs. 8700 crores ($1.94 billion)
Sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5 million
PepsiCo for 2 years at $12.5 million
Kingfisher at $26.5 million
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CHEERS TO IPL
IPL has given a new outlook to cricket, making it more diverse and
entertainment for cricket lover.It is the sum of sports+ entertainment+
money+ glamour = IPL
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REASONS TO BE SUCCEED
• The IPL matches will be played on a Twenty20 cricket format and is by far, the shortest form of the game.
• Huge amounts of money are involved.
• The best of the best players participate in the IPL tournament.
• Retired players can play.
• Involvements of different popular actor and actress.
• Cheer girls
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MARKETING STRATEGY
Auctioning the franchisees and players
Advertisement on TV , Radio Channels
Cheerleaders
World wild telecast
Closing and opening ceremony
Team owners selling tickets personally
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Impact of IPL on other media
Television General Entertainment
Channels
Box Office
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EFFECT OF IPL
The rising popularity of 2010 IPL merchandise, makes the event all the
more special. Do opt to shop online for 2010 merchandise and buy a wide
range of IPL jersey, IPL T-shirts, team specific Caps, Bags, Bottle Chiller, gym
bags, horns and others from brands such as Adidas, Reebok, Puma.
According to the Internet reports of media research by Television Audience Measurement (TAM) in 2010 , 38% of all IPL viewers are from
female category, which stands at around 6.68 million(2010) compared to the last two years.
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More recently, to add buzz to the IPL season 3, many fashion shows and post-match parties have been organized in T20 format matches scheduled
after the match event.
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PROCESS
IPL is the biggest event of the year
Marketing of IPL
An arrangement of stadium
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COMPETITORS
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CONTROVERSIES
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Harbhajan slaps Sreenath
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SACKING OF LALIT MODI
BYE BYE……..
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Shah Rukh fights with MCA officials and security guards
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Luke Pomersbach arrested for allegedly molesting a US women
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Spot-Fixing
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HOW IPL IS MAKING MONEY????
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IPL- HONEY ITS ALL ABOUT MONEY!!!!
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SWOT
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STRENGTH
Short span
BCCI as a pillar
Involvement of top stars and celebrities
Global reach
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WEAKNESS
Controversies
Money factor
Conflicts with international cricket
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OPPORTUNITIES
Very attractive as a marketing communication opportunities
Huge opportunity for merchandising
Teenage segment need to be targeted
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THREAT
If the level of competition drops, then revenue will fall
Gaining popularity of other sports amongst youth
Government regulations
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THANK YOU