Ioustinos Sarris. Drop in the oceanWe forgetNo time.
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Ioustinos Sarris
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Transcript of Ioustinos Sarris. Drop in the oceanWe forgetNo time.
Ioustinos Sarris
Drop in the ocean
We forget
No time
1B = 2,000,000minutes per day
workdays per day
empowers good actions
using game mechanicsto motivate people
3 missionsto choose from
Recycle 5 cansat the nearest recycling point
Donate those shoes you are never going
to wear again
2d3h 5d
Lower your thermostat by 1
degree and maybe wear a
sweater
25 45 160
Recycle 5 cansat the nearest recycling point
Donate those shoes you are never going
to wear again
2d3h 5dLearn more
Verify
Verify Challenge&Collaborate
Verify Get rewarded
Challenge&Collaborate
Points & Rewards
> Social Status of how “good” you are
> Community projects> Gifts and discounts
> Donations
Games for changing behavior?
25M
29M
4M
$38M
$85M
$12M
Learn Languages
Staying Fit
Recycle more
Doing good
25M
29M
4M
$38M
$85M
$12M
Learn Languages
Staying Fit
Recycle more
There is a business case!
EmptySlot
EmptySlot
EmptySlot
EmptySlot
EmptySlot
EmptySlotMunicipalities
NGOs
Businesses
EmptySlot
EmptySlot
EmptySlot
Bring your old shoes to Nike and we will take care
of them
5d
EmptySlot
EmptySlot
EmptySlot
Recycle cans at designated places
5d
EmptySlot
EmptySlot
EmptySlot
Bring your old phones at our
store
EmptySlot
EmptySlot
EmptySlot
Shop with a canvas bag
EmptySlot
EmptySlot
EmptySlot
Use public transportaion
Reusables - % per ton
Referrals - € per user
Municipalities - € flat
fee
Brands - € per
campaign
Material
Walk-ins
Waste
Reduction
Green
Branding
Material
Walk-ins
Waste
Reduction
Green
Branding
4t waste / year * 75€ for mngmt =300€ cost
we will reduce by 20% & we save them 60€
we charge 15€ per user
12 walk-ins at an average of 1€ = 12€
100€ produced * 40% recycled * 30% commission =
12€
Exposure to 12 campaigns for 1€ = 12€
17€ per user / year
User lifecycle = 4 months
City-by-cityapproach
Local Partners
Athens
Pilots
Amsterdam
For the next
9 months
€150k€40kSell 20 missions
Launch version 2.0
20k users
Launch in 3 cities in 2015
Cities
2015
2016
2017
3
8
15
50.000
160.000
375.000
€850.000
€2.720.000
€6.375.000
Team
Advisors
Startup ExperienceTech & ScalabilityData Analysis
Game DesignCreative
Sales
Business Sales Game design Recycling ops
