SmartTags for Unlocking Business Potent ial

IoT Gui ldford Meetup #19, 19 July 2016

Styl ianos Georgoulas, ICS, Universi ty of Surrey

What TagItSmart is about

• H2020 ICT30 project

• 1 January 2016 - 31 December 2018

• 15 partners

• 2 open calls planned so few more will get on board - keep an eye on that ;)

• Key concept

• SmartTags attached to products

• Functional inks or NFC-based

• Can react to light, temperature, humidity, time, other environmental conditions

• With end-user engagement you have a bunch of sensors on every day products

• Check the two samples going around the room (temperature reactive/reversible)

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Ways of unlocking business potential

• Lead by example approach followed

• 5 industrial use cases identified so far driven by real-life interests of consortium partners

• Digital Product

• Lifecycle Management/Recycling

• Brand Protection

• Dynamic Pricing

• Home Services

• All leverage the power of SmartTags

• …let’s see briefly how!

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Digital Product (1/3)

• Digital Product is kind of an umbrella use case

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Digital Product (2/3)

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Digital Product (3/3)

• Fast-moving consumer goods

• Beer

• Functionalities

• Item-level tracking, condition monitoring, consumer engagement, life-cycle

management, authenticity control, condition based pricing

• Stakeholders

• Manufacturers, transport companies, retailers, consumers, authorities, other businesses

(recycling)

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Lifecycle Management (1/2)

• Focus is on recycling

• Too much fragmentation in rules to follow for

recycling

• No automated/frequent way to inform citizens

• Static leaflets/websites/commercials

• So even environment-aware citizens in many cases

are discouraged from recycling

• Manufacturers and retailers pay a landfill tax based on

assumptions/calculations on level of recycling

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Lifecycle Management (2/2)

• Based on location and status of item provide info about

where/how to recycle

• Some items can change from non-hazardous to

hazardous based on time and conditions

experienced.

• Stakeholders

• Manufacturers, retailers, consumers, local

authorities

• Reduction in landfill tax, environment protection,

rewards for recycling-conscious citizens

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Brand Protection (1/2)

• Counterfeit protection through “on trigger” appearing/disappearing SmartTags

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Brand Protection (2/2)

• Stakeholders

• Manufacturers, retailers, customs, consumers

• Significant economic damage reduction to all

• In 2010, EU Customs found over 103 million counterfeit and pirated goods, a figure that

has almost doubled since 2009

• In 2014 the domestic retail value of counterfeits was ~620 million euros

• Clothing, medicine, cigarettes

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Dynamic Pricing (1/2)

• Focus on fresh meat transport

• Find if it is suitable for consumption

• Change price based on dynamic “best before date” based

on conditions

• Even recommend way to cook based on the above

• This “find weak points in maintenance chain” approach can be

applied to other sectors, e.g. pharmaceuticals

• Stakeholders

• Manufacturers, transport companies, retailers, consumers

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Dynamic Pricing (2/2)

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Home Services (1/2)

• Focus on devices at home

• Authenticate the device

• Ensure proper operating conditions

• Track warranty and find if warranty is void due to

inappropriate storage conditions

• Track when maintenance/reordering of consumables is

needed

• In some cases inform residents of dangerous conditions

• Know where to recycle

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Home Services (2/2)

• Stakeholders

• Customers, retailers, service providers, recycling

companies/authorities

• “Who’s fault is it”, “who/where can fix/fill it”, “who/where to

dispose it”

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Follow us

• www.tagitsmart.eu

• #TagItSmart (twitter)

• TagItSmart (LinkedIn group)

• s.georgoulas@surrey.ac.uk

• TagItSmart in a nutshell

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Thank you!

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