Iot product 101 - Taking your Arduino to market.
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Transcript of Iot product 101 - Taking your Arduino to market.
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About me
Haifa IoT Ignition lab and IPP(Intel ingenuity partnership program) tech lead. Intel Perceptual computing.Compute, cloud and embedded expert.Maker and Entrepreneur (Cloud/IoT, Smart Home, Wearables). Focus on Data science and Machine learning in recent years
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Agenda
The evolution of makersDo I want to go to market ?Framing your productSelecting development stack“Mass” ProductionGoto market
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The evolution of makers
I want to learn
I have an idea
Prototype
Go to market
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Do I want to go to market ?
What is my market ?• Size• ASP • Volume
Who are the customers ? • Basic usage• Alternatives
Do I have business ?• Margins• Initial capital
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Frame your productBOM, BOM (And BOM)
Power & Performance
Form factor
Connectivity & Security
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Selecting development stackFavor TTM over scale • Small chance you need “Big Data” • Use “stuff as a service” all the way.
My Basic MVP stack• MQTT messaging, Firebase as realtime
status, Elastic as basic analytics. • API yourself (Nodejs, express,…).
Data is the new oil• Data worth money, Its your leading IP.• Extracting the value is extremely difficult. • Data science can probably boost your value.
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“Mass” productionVolume matters• 3D print: Low volume manufacturing still not
there• Electronics is easier – Your BOM will take a hit
though (and its probably ok). Pilot and experiment • Plan for iterations, stabilize production, yield
and sale cycle.• Make sure you can sell
inventory(Kickstarter?)
Scale is hard • Certificates, standards, ROMs, testing • Marketing cost takes margins down• Customers, returns, shimpents
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Go to marketProbably the most important part for every startup
Sell it before you make it.
Can you get orders pre-production ?
Time to raise funds and make it a day job.
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Summary
• Making is fun, going for product requires more.
Product
• Validate your customers and model before.
Customers
• Build it lean, no one failed due to slow scale.
Plan