IOT Oversharing: Stop Sending My Stuff to the Cloud
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Transcript of IOT Oversharing: Stop Sending My Stuff to the Cloud
IOT Oversharing: Stop Sending My Stuff to the Cloud
IOTAConf - Oct 21, 2014. San Francisco, California
Ramin Firoozye @raminf
Common Patterns
#1
#2
Common Denominator
Why?
1. Device Cost (BOM)
2. Device complexity
3. Server Analytics
4. Social /Sharing
5. Business Model
Types of Data
• Presence
• Interactions
• Video
• Audio
• Proximity
• Health/Sleep
• Home/Office
• Usage
• Diagnostics
• Raw data
Don’t worry
It’s anonymized
It’s secure
It’s aggregated
You are sending data
From inside your home
From your body
From your blood
To the Internet
Happily
The question is…
Are you the customer
or…
Are you the product?
Is the hardware there to benefit you
or as a front-end
for the service?
• If company > $5M in VC • Resells the data, or • Thinks SSL == security
You are the product
Is there any core feature of the product
that NEEDS
to be on the cloud?
NO(Odds are)
Alternatives?
Data Storage
Device
Gateway
Server
What data absolutely
needs to reside where?
Secure Data StorageDevice
Gateway
Server
Private Hub
Private Hub
• Local processing
• Secure storage
• Internet
• Encryption
• Incoming Server
Private Hub• Gateway to/from
WiFi
• Bluetooth LE
• Zigbee
• ZWave
Expensive Large
Powerful
?
Expensive Large
Powerful
Raspberry Pi
• ~$60 (with WiFi + BT add-ons)
• Additional storage (USB)
• Linux
• Incoming server
PogoPlug
• $50
• Gigabit Ethernet + USB + SD
• Linux
• Built-in server
Intel Edison
Intel Edison
• Dual-core Atom (x86) + Quark
• 1GB RAM / 4GB SD-RAM
• WiFi + Bluetooth + BTLE
• Linux
Intel Edison
• 40 I/O ports (incl. SD + USB)
• Postgres + node.js
• MQTT mesh
• $50 retail (unit 1)
Inexpensive Small
Powerful
Alternative Gateway
Proxy Gateway
Mobile Mesh
Advantage: no phone
• Data Storage • Analytics • Push notification • Incoming Server • Protocol gateway
• Local Mesh • Range extender • Fault-tolerant • RAID backup • Family sharing
Good Price / Power Open
Secure
1. Device Cost (BOM)
2. Device complexity
3. Server Analytics
4. Social /Sharing
5. Business Model
?
Is the hardware there to benefit you
or as a front-end
for the service?
No more excuses
Stop sending all my stuff to
the cloud
Send only what is needed… and no more
Q&ARamin Firoozye
@raminf
Image Credits
The Ugly Beauty: Photo by Juju Boubou - http://flic.kr/p/ir6vPs Eclat d'eau, splash: Photo by Alexandre Tomhar - http://flic.kr/p/9dNiz1 Secure Moon: Photo by mikecogh - http://flic.kr/p/9iG4rJ Anonymous Suit Logo: Photo by Anynonymoose - http://flic.kr/p/4WHtzA Completed: Photo by xiu×5 - http://flic.kr/p/8hnUta Bohermeen 5 Mile 2014: Photo by Peter Mooney - http://flic.kr/p/oPKwjc Diabetes Test: Photo by .v1ctor Casale. - http://flic.kr/p/hyE2be Happy Man: Photo by Neal. - http://flic.kr/p/6jtBYq Raspberry Pi - Model A: Photo by SparkFunElectronics - http://flic.kr/p/ejXenn Intel Edison: Photo by SparkFunElectronics - http://flic.kr/p/po161a
All device and software trademarks belong to manufacturers and service providers
(c) 2014 - Ramin Firoozye - All Rights Reserved