Involvement of small-scale rural businesses in agritourism Asnāte Ziemele, Latvian Rural Tourism...
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Involvement of small-scale rural businesses in agritourism
Asnāte Ziemele, Latvian Rural Tourism AssociationInternational conference
“Rural Tourism without Boundaries”Kielce, 11 April 2014
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Latvian Country Tourism Association Founded: 1993 Members: ~330 Staff: ~12Office: in Riga
Functions:
• RT product development
• Quality control and labelling
• Povider training and consultations
• Promotion and marketing (brochures, maps, Internet)
• Lobbying for interests of members
• Project implementation
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Project: Marketing campaign for development of rural tourism products in all regions of Latvia and their promotion (2013 - 2014)
Aim: To implement a rural tourism marketing campaign for development of rural tourism products based on rural resources and traditional values: local
and regional food, culture and rural crafts, rural production.
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Minimum criteria for open farms
• working farm or an individual entrepreneur practicing crafts, engaged in
agricultural production or other traditionally rural activities
• open for visitors in set times or upon request
• reliable contact details published (e.g., telephone, e-mail, web site)
• relevant conditions and infrastructure to take visitors (e.g.,
demonstration/tasting room or site, parking, etc.)
• clear visiting arrangements (visiting times, prices, languages, etc.)
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ONLINE DATABASE “COUNTRYSIDE BOUNTY”
http://www.celotajs.lv/en/c/wrth/goodies
• ca 400 small-scale enterprises
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MAP “TASTES OF LATVIA”
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GUIDEBOOK “COUNTRYSIDE BOUNTY” AND TOURING ROUTES
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PARTICIPATION IN LOCAL AND INTERNATIONAL TRADE FAIRS:
Grüne Woche, BerlinVakantiebeurse, the NetherlandsBalttour, RigaTourest, TallinnITB, BerlinMITT, Moscow
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PUBLIC DISCUSSION: „OPEN PRODUCTION FARM – BENEFITS FOR OWNERS AND TOURISTS”
• 189 participants
• Jānis Dūklavs, the Minister of Agriculture participated in 2 hour discussion with the audience
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WHY OPEN FOR VISITORS?ENTREPRENEUR QUESTIONNAIRE RESULTS
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INFO DAYS – INVITIATION OF CULINARY ROUTE LATVIA
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2 ACTION EVENTS – “OPEN DOOR DAYS IN THE COUNTRYSIDE”
• May 16-18, September 2014• ~140 agricultural farms and production enterprises open for visitors with special offiers/ discounts• Information support campaigne – LC
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Thank you!