11

INVESTOR PRESENTATION JUNE 2018

22

This presentation contains a number of forward-looking statements. Words, and variations of words, such as “will,” “may,” “expect,” “would,” “could,” “might,” “intend,” “plan,” “believe,” “estimate,” “anticipate,” “deliver,” “seek,” “aim,” “potential,” “target,” “outlook,” and similar expressions are intended to identify our forward-looking statements. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. These forward-looking statements are not historical facts, and are subject to a host of risks and uncertainties, many of which are beyond our control, that could cause actual results to differ materially from those in the forward-looking statements. Important factors that could cause actual results to differ materially from those described in our forward-looking statements include, but are not limited to, the following:

• our ability to successfully integrate and achieve established financial and strategic goals from acquisitions;• our dependence on large exhibition event clients;• the importance of key members of our account teams to our business relationships;• the competitive nature of the industries in which we operate;• travel industry disruptions;• transportation disruptions and increases in transportation costs;• seasonality of our businesses;• terrorist attacks, natural disasters and other catastrophic events;• fluctuations in general economic conditions;• the impact of recent U.S. tax legislation;• our exposure to currency exchange rate fluctuations;• our multi-employer pension plan funding obligations;• our exposure to labor cost increases and work stoppages related to unionized employees;• our exposure to cybersecurity attacks and threats;• compliance with laws governing the collection, storage, handling and transfer of personal data and our exposure to legal claims and fines for

data breaches or improper handling of such data;• unanticipated delays and cost overruns of our capital projects, and our ability to achieve established financial and strategic goals of such

projects;• adverse effects of show rotation on our periodic results and operating margins;• the effects of the United Kingdom’s exit from the European Union;• liabilities relating to prior and discontinued operations; and• those risks discussed in Item IA, “Risk Factors,” included in the 2017 Form 10-K.

Please see our most recent annual report on Form 10-K filed with the SEC. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this presentation except as required by applicable law or regulation.

FORWARD-LOOKING STATEMENTS

33

NON-GAAP FINANCIAL MEASURES

This document includes the presentation of “Income Before Other Items”, “Segment Operating Income”, and “Adjusted SegmentEBITDA”, which are supplemental to results presented under accounting principles generally accepted in the United States of America(“GAAP”) and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures areutilized by management to facilitate period-to-period comparisons and analysis of Viad’s operating performance and should beconsidered in addition to, but not as substitutes for, other similar measures reported in accordance with GAAP. The use of these non-GAAP financial measures is limited, compared to the GAAP measure of net income attributable to Viad, because they do not considera variety of items affecting Viad’s consolidated financial performance as explained below. Because these non-GAAP measures do notconsider all items affecting Viad’s consolidated financial performance, a user of Viad’s financial information should consider netincome attributable to Viad as an important measure of financial performance because it provides a more complete measure of theCompany’s performance.

Income Before Other Items is defined by management as net income attributable to Viad, before income/loss from discontinuedoperations, restructuring charges/recoveries, impairment charges/recoveries, acquisition transaction-related costs, integration costs,other non-recurring expenses and tax matters. Segment Operating Income is defined by management as net income attributable toViad before income (loss) from discontinued operations, corporate activities, interest expense and interest income, income taxes,restructuring charges, impairment losses and recoveries, and the reduction for income attributable to non-controlling interest.Segment operating income is utilized by management to measure the profit and performance of Viad’s operating segments tofacilitate period-to-period comparisons. Income Before Other Items and Segment Operating Income are considered useful operatingmetrics, in addition to net income attributable to Viad, as potential variations arising from non-operational expenses/income areeliminated, thus resulting in additional measures considered to be indicative of Viad’s performance.

Adjusted Segment EBITDA is defined by management as segment operating income (defined above) before acquisition integrationcosts and non-cash depreciation and amortization. Adjusted Segment EBITDA is considered a useful operating metric, in addition tonet income attributable to Viad, as potential variations arising from non-recurring integration costs, non-cash amortization anddepreciation, and non-operational expenses/income are eliminated, thus resulting in an additional measure considered to beindicative of Viad’s segment performance. Management believes that the presentation of Adjusted Segment EBITDA provides usefulinformation to investors regarding Viad’s results of operations for trending, analyzing and benchmarking the performance and valueof Viad’s business. Management also believes that the presentation of Adjusted Segment EBITDA for acquisitions and the GlacierSkywalk enables investors to assess how effectively management is investing capital into major corporate development projects, bothfrom a valuation and return perspective.

44

NON-GAAP FINANCIAL MEASURES, CONTINUED

Note: Certain amounts above may not total due to rounding.

INCOME BEFORE OTHER ITEMS

Millions (except per share amounts) 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017

Net Income Attributable to Viad 21.6 52.4 26.6 42.3 57.7 1.06$ 2.59$ 1.32$ 2.09$ 2.83$ (Income) Loss from Discontinued Operations Attributable to Viad (2.1) (11.6) 0.4 0.7 0.3 (0.10) (0.57) 0.02 0.03 0.01 Income from Continuing Operations Attributable to Viad 19.4 40.8 27.0 43.0 58.0 0.96 2.02 1.34 2.12 2.84 Other Items:

Restructuring Charges, pre-tax 3.8 1.6 3.0 5.2 1.0 0.19 0.08 0.15 0.26 0.05 Impairment Charges (Recoveries), pres-tax 2.8 0.9 0.1 0.2 (29.1) 0.14 0.04 - 0.01 (1.43) Acquisition-Related and Other Non-Recurring Expenses, pre-tax1 - 7.6 3.0 2.3 1.3 - 0.38 0.15 0.12 0.06 Tax (Benefit) Expense on Above Items (2.3) (3.8) (2.2) (2.5) 7.4 (0.12) (0.18) (0.11) (0.13) 0.37 Charge Related to Tax Reform - - - - 16.1 - 0.79 Favorable Tax Matters (0.4) (12.0) (1.6) - (1.2) (0.02) (0.59) (0.07) - (0.06) Net Loss Attributable to FlyOver Iceland Noncontrolling Interest - - - - (0.0) - -

Income Before Other Items 23.3$ 35.2$ 29.3$ 48.2$ 53.5$ 1.15$ 1.75$ 1.46$ 2.38$ 2.62$

1 Includes the following items (pre-tax)Acquisition Integration Costs - 0.8$ 0.9$ 1.1$ 0.3$ Included in segment operating income (loss)Acquisition Transaction-Related Costs - Pursuit - - - 0.5 0.2 Included in segment operating income (loss)Acquisition Transaction-Related Costs - Corporate - 4.1 1.4 0.6 0.6 Included in corporate activitiesShareholder Nomination and Settlement Agreement Costs - - 0.7 - - Included in corporate activitiesCEO Transition Costs - 2.7 - - - Included in corporate activitiesFlyOver Iceland Start-Up Costs - - - - 0.1 Included in segment operating income (loss)Fire-related business interuption expense - - - 0.1 - Included in segment operating income (loss)Acquisition-Related and Other Non-Recurring Expenses -$ 7.6$ 3.0$ 2.3$ 1.3$

INCOME BEFORE OTHER ITEMS INCOME BEFORE OTHER ITEMS PER SHARE

55

NON-GAAP FINANCIAL MEASURES, CONTINUED

ADJUSTED SEGMENT EBITDA and SEGMENT OPERATING INCOME

GES PURSUIT VIAD TOTALMillions 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017Net Income Attributable to Viad $ 21.6 $ 52.4 $ 26.6 $ 42.3 $ 57.7 Net Income Attributable to Noncontrolling Interest 0.1 3.2 0.4 0.5 0.5 Loss (Income) from Discontinued Operations (2.4) (14.4) 0.4 0.7 0.3 Income Tax Expense 8.3 0.1 10.5 21.3 45.9 Net Interest Expense 3.0 0.9 0.1 4.7 8.0 Impairment Charges (Recoveries) 3.8 1.6 3.0 0.2 (29.1)Restructuring Charges 0.7 1.7 3.9 5.2 1.0 Corporate Activities & Eliminations 6.8 14.3 9.7 11.1 12.8 Segment Operating Income $ 20.1 $ 31.7 $ 26.8 $ 50.2 $ 50.0 $ 21.8 $ 28.1 $ 27.8 $ 35.7 $ 47.1 $ 41.9 $ 59.9 $ 54.6 $ 85.9 $ 97.1 Segment Depreciation 19.6 20.0 20.2 21.3 26.4 6.9 7.9 7.7 12.1 16.1 26.5 27.9 27.9 33.4 42.5 Segment Amortization 0.8 2.4 6.9 8.3 10.8 0.4 0.4 0.3 0.9 1.6 1.3 2.7 7.2 9.2 12.4 FlyOver Iceland Start-up Costs - - - - - - - - - 0.1 - - - - 0.1 Fire-related Business Interruption Matters - - - - - - - - 0.1 - - - - 0.1 - Acquisition Integration & Transaction Costs - 0.8 0.9 0.6 0.2 - - - 1.1 0.4 - 0.8 0.9 1.6 0.5 Adjusted Segment EBITDA $ 40.6 $ 54.9 $ 54.8 $ 80.4 $ 87.4 $ 29.1 $ 36.4 $ 35.8 $ 49.8 $ 65.2 $ 69.7 $ 91.3 $ 90.6 $ 130.2 $ 152.6

Revenue $ 844.9 $ 944.5 $ 976.9 $ 1,054.7 $ 1,133.1 $ 108.4 $ 120.5 $ 112.2 $ 153.4 $ 173.9 $ 953.3 $ 1,065.0 $ 1,089.0 $ 1,205.0 $ 1,307.0 Adjusted Segment EBITDA Margin 4.8% 5.8% 5.6% 7.6% 7.7% 26.9% 30.2% 31.9% 32.5% 37.5% 7.3% 8.6% 8.3% 10.8% 11.7%

Note: Amounts presented above do not reflect the retrospective adoption of ASU 2017-07, which Viad adopted on January 1, 2018. Certain amounts above may not total due to rounding.

66

NON-GAAP FINANCIAL MEASURES, CONTINUED

FORWARD-LOOKING NON-GAAP FINANCIAL MEASURESWe have also provided the following forward−looking non−GAAP financial measures: Adjusted Segment EBITDA and Adjusted Segment EBITDA Margin. We do not providereconciliations of these forward−looking non−GAAP financial measures to the most directly comparable GAAP financial measures because, due to variability and difficulty inmaking accurate forecasts and projections and/or certain information not being ascertainable or accessible, not all of the information necessary for quantitativereconciliations of these forward−looking non−GAAP financial measures to the most directly comparable GAAP financial measures are available to us without unreasonableefforts. Consequently, any attempt to disclose such reconciliations would imply a degree of precision that could be confusing or misleading to investors. It is probable thatthe forward−looking non−GAAP financial measures provided without the directly comparable GAAP financial measures may be materially different from the correspondingnon−GAAP financial measures.

EBITDA FROM ACQUISITIONS and THE GLACIER SKYWALK

Millions

Net Income Attributable to Viad $ 57.7 Net Income Attributable to Noncontrolling Interest 0.5 Loss from Discontinued Operations 0.3 Income Tax Expense 45.9 Net Interest Expense 8.0 Impairment Recoveries (29.1)Restructuring Charges 1.0 Corporate Activities & Eliminations 12.8 Segment Operating Income (Loss) $ 3.1 $ 46.9 $ 50.0 $ 10.8 $ 6.7 $ 29.6 $ 47.1 $ 97.1 Segment Depreciation 9.7 16.8 26.4 6.9 0.4 8.7 16.1 42.5 Segment Amortization 10.7 0.1 10.8 1.5 - 0.1 1.6 12.4 FlyOver Iceland Start-up Costs - - - 0.1 - - 0.1 0.1 Acquisition Integration & Transaction Costs 0.2 - 0.2 0.2 - 0.2 0.4 0.5 Adjusted Segment EBITDA $ 23.6 $ 63.8 $ 87.4 $ 19.5 $ 7.1 $ 38.6 $ 65.2 $ 152.6

Revenue $ 133.2 $ 999.9 $ 1,133.1 $ 52.0 $ 7.9 $ 114.0 $ 173.9 $ 1,307.0 Adjusted Segment EBITDA Margin 17.7% 6.4% 7.7% 37.6% 90.0% 33.9% 37.5% 11.7%

Note - Amounts presented above do not reflect the retrospective adoption of ASU 2017-07, which Viad adopted on January 1, 2018. Certain amounts above may not total due to rounding.1 GES acquisitions include: Blitz Communications, onPeak and N200 (all acquired in 2014), ON Services (acquired in August 2016) and Poken (acquired in March 2017).2 Pursuit acquisitions include: the West Glacier Properties (acquired in 2014); Maligne Lake Tours (acquired in January 2016); CATC (acquired in March 2016); FlyOver Canada (acquired in December 2016) and Esja (acquired in November 2017).

Acquisitions1

Year Ended December 31, 2017GES PURSUIT

VIAD TOTALGlacier SkywalkAcquisitions2 All Other TotalTotalAll Other

77

Introduction to Viad 8 - 11

GES 13 - 20

Pursuit 21 - 28

Summary 30 - 33

Appendix 35 – 41 Contents

88

INTRODUCTION TO VIAD

Viad is a S&P SmallCap 600 company with a clear strategy for driving growth and shareholder value

• Leading and defensible market positions

• Recurring revenues and strong free cash flows

• Experienced management team focused on shareholder value creation

• Proven strategy and strong growth prospects

INVESTMENT HIGHLIGHTS ABOVE MARKET TOTAL SHAREHOLDER RETURN(4/30/14 to 5/31/18)

Viad 141.4%

SmallCap 600 64.8%

Russell 2000 54.6%

-50.0%

0.0%

50.0%

100.0%

150.0%

200.0%

April 2014 May 2018

99

INTRODUCTION TO VIAD

87%

13%

GES Pursuit

REVENUE$1.3B

ADJUSTED SEGMENT EBITDA1

$152.6M

57%43%

GES 2017

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.

Pursuit

GES is a global, full-service live events company offering a comprehensive range of services to the world’s leading brands and event organizers.

Pursuit is a collection of inspiring and unforgettable travel experiences in Alaska, Glacier National Park, Banff, Jasper, and Vancouver that include attractions, lodges and hotels, and sightseeing tours that connect guests with iconic places.

Viad generates revenue and shareholder value through its two business units

1010

STRATEGIC GOALS

Viad is executing a focused growth strategy to enhance shareholder value through smart capital allocation and efficiently running and positioning our businesses for

more strategic options, including a potential separation

GES

Pursuit

• Scale to $250M+ in revenue($174M in 2017)

• Leverage professional team and systems• Maintain strong EBITDA1 margin

(37.5% in 2017)

• Transform into full-service live event company• ~50% of revenue from non-Exhibition segments (36% in 2017)• ≥$250M in revenue from AV and Event Technologies ($133M in 2017)

• Grow revenue mid-single digits (same-show)• Increase EBITDA1 margin to ~8%

w/o benefit of major non-annual shows2 (6.0% in 2017)

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.2 Major non-annual shows include IMTS (every two years), CONEXPO-CON/AGG (every three years) and MINExpo (every four years).

1111

$337M

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.2 Capex as a % of revenue was ~2% for GES (~10% for GES’ AV business) and ~8.5% for Pursuit (excluding construction of the Glacier Skywalk, renovation of the Banff Gondola, and reconstruction of

the Mount Royal Hotel) from 2013-17.3 Net of proceeds from divestitures of non-strategic assets totaling $14.3M.4 Includes $81.3M of Special Dividends paid out in connection with Viad’s Strategic Review.

$69.7$91.3 $90.6

$130.2

7.3%8.6% 8.3%

10.8%11.7%

2013 2014 2015 2016 2017

Viad’s strong earnings growth and cash generation allow for reinvestment in the business and return of capital to shareholders

Adjusted SegmentEBITDA1 (in millions)

($72M)

27.8%

38.5%

($156M)

32.2%

47.5%

$34M

3.2%

3.3%

($84M)

28.9%

40.6%

Net Cash (Debt)

Debt-to-Capital

Debt-to-Equity

Cash Generated from Operations

$506MReinvestment in Business $201.8M Capex2

$304.5M Acquisitions3

$136MReturned to Shareholders $121.8M Dividends4

$14.4M Repurchases

2013 - 2017

STRONG EARNINGS GROWTH AND CASH GENERATION

21.6%CAGR

Margin

($230M)

40.3%

67.6%

$152.6

1212

1313

GLOBAL REACH

LIVE EVENTS

FULL-SERVICE

PROVIDER

Drive Expansion Improve Margins

Differentiate

Addition of adjacent services creates a unique,

integrated offering to deepen client

relationships, expand client base and increase

share of total event spend

Position GES as the Preferred Global, Full-Service Provider for Live Events

Penetration into otherlive event segments extends industry leadership and leverages capabilities

Customer consolidation and continued global expansion creates increasing

demand for global capabilities

GES GROWTH STRATEGY

1414

GLOBAL LEADER IN EXHIBITIONS MARKET WITH OPPORTUNITY FOR GROWTH

Leveraging global capabilities and large

customer base to drive growth in new services and other

live event segments

ESTABLISHED POSITION1 IN KEY GLOBAL MARKETS

RECOGNIZED ABILITY TO SERVICE BROADER GEOGRAPHIES

30% 55% 45%

US UK CANADA

1 GES official services contracting share of Exhibitions (internal estimates).

Countries GES ServesGES Facilities

1515

Congresses / ConferencesExhibitions

LIVE EVENT SEGMENTS

Consumer Events

Industry leaders already select GES in every live event segment

64%of Revenue1

23% 11% 2%

Corporate Events

of Revenue1

1 Percent of GES’ 2017 consolidated revenue.

of Revenue1 of Revenue1

1616

OPPORTUNITY FOR GROWTH IN HIGHER-MARGIN MARKET SEGMENTS

2.6

0.7

1.8

0.3 3.4

0.1 0.02

~$7.8B ~$1.1B

Pro

fit

Mar

gin

28%

14%

4%

Exhibitions

Conferences

Corporate Events

Consumer Events

Live Event MarketTotal Addressable Market1

GES 2017Market Share

MarketShare

Live Events is a big market and GES is under-penetrated in key segments

Leader in Exhibitions

Low penetration in Corporate Events and Conferences

1 Total addressable market for events with more than 1,000 attendees in North America and the UK (GES’ major markets) based on internal estimates.

Higher margins in Corporate Events and Conferences

1717

OPPORTUNITY FOR GROWTH IN HIGHER-MARGIN SERVICES

1.9 1.2

1.3

0.4 0.5

1.7

0.2 0.05 0.4

~$2.6B ~$1.8B ~$3.4B

Exhibitions Conferences Corp Events

Total Addressable Market by Service1

MA

RG

IN

Core Services

Audio-Visual

Event Technology

The addition of new services provides a more compelling offering to penetrate Corporate Events and Conferences where AV is a larger portion of total spend

Contracting ServicesDesign & Build

Creative / Strategic

1 Total addressable market for events with more than 1,000 attendees in North America and the UK (GES’ major markets) based on internal estimates.

TotalAddressable

Market

$0.7B

$2.6B

$4.5B

AV is required to penetrate Corporate Events and Conferences

Cross-sell opportunities exist

Event Technology can be a larger addressable market worldwide with a SaaS model

1818

Leading positions in U.S. and U.K. High-impact AV production across all Live Events Strong corporate event client base 2,500+ events Selected by over 40 venues to be the preferred

provider

ACQUISITION OF NEW SERVICES TO FUEL GROWTH

With its recent acquisitions, GES has made significant progress creating the most comprehensive suite of services for the live events industry

The strategic fit of acquisitions brings immediate and long-term value

Best-in-Class Position

Defensible Platform

Scalable Offering

Data Platform Leading provider of end-to-end accommodation

solutions Global and highly-scalable registration and data

analytics platform 4M room nights booked for 160+ clients ~4M pre-registrations processed at 1,000+ events in

over 40 countries

Audio-Visual 2 Acquisitions

Event Technology 4 Acquisitions

1919

ATTRACTIVE MARGINS

>10 PTSHIGHER FOR NEW SERVICES

2017 ADJUSTEDEBITDA1 Margin

CORE SERVICES NEW SERVICES

NEW SERVICES BRING ATTRACTIVE MARGINS AND GROWTH OPPORTUNITY

Newly acquired services provide a high-margin growth platform

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.2 EBITDA Margin for New Services is expected to increase to ~20% in 2018 driven primarily by improvements at ON Services.3 Total addressable market for events with more than 1,000 attendees in North America and the U.K. (GES’ major markets) based on internal estimates. GES’ addressable TAM for Event Technology is ~$350M with

current services.

GROWTH OPPORTUNITY

GES Rest of Market

Event Technology

TAM3

~$0.7B

AV

TAM3

~$2.6B

6%Market Share4%

Market Share6.4%

17.7% 2

2020

GES IS DRIVING GROWTH AND MARGIN EXPANSION

By positioning GES as the preferred global, full-service provider for live events, we are driving growth in higher-margin service lines, increasing our share within the live

events market and differentiating GES to enhance customer loyalty

+7.6% REVENUE CAGR2013-17

+21.2% EBITDA1 CAGR2013-17

+290 BPS EBITDA1 MARGIN EXPANSION2013-17

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.

ADJUSTED

ADJUSTED

2121

2222

Banff National ParkJasper National Park~ 6.5M Visitors

PURSUIT – HIGH-VALUE ASSETS IN MARKETS WITH PERENNIAL DEMAND

Denali National ParkKenai Fjords National Park

~ 1M Visitors

Glacier National ParkWaterton Lakes National Park

~4M Visitors

Pursuit is comprised of attractions, hospitality, transportation and travel planning services that work together, driving economies of scope in iconic destinations

Vancouver,British Columbia

~ 10.5M Visitors

2017 Visitation.

2323

PURSUIT GROWTH STRATEGY

Position Pursuit as a leading experiential, adventure tourism providerand scale the business through a Refresh, Build, Buy framework

1 Revenue derived from Pursuit’s Canadian operations has been translated at the 2017 full year average exchange rate for all years presented.2 Refers to Adjusted Segment EBITDA Margin. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.

BUY: $52M growth from acquisitions of hotels and attractions during 2014-17

BUILD: $8M growth from Glacier Skywalk attraction

REFRESH: ~10% CAGR from existing hotels and attractions

TRIM: De-emphasizing lower margin/return Package Tours & Transportation

GAAP Revenue:$ 108.4 120.5 112.2 153.4 173.9

$93.3$107.5 $112.0

$154.8$173.9

26.9%

30.2%31.9% 32.5%

37.5%

2013 2014 2015 2016 2017

CONSTANT CURRENCY REVENUE1 ($M)& EBITDA MARGIN2

~17% REVENUE CAGR (CONSTANT CURRENCY)

Refresh Build Buy Trim

2424

REFRESH – POSITIONING FOR HIGHEST AND BEST USE

~$22MINVESTMENT

Our renovation of the Banff Gondola will help ensure its ongoing successas the must do attraction in Banff and position it for optimal returns

~$8.5M

Increased Capacity for Guests• 25% more square feet• 8,000 SF rooftop viewing deck

Enhanced Retail & Dining Offerings• Including sit down and grab-and-go• New conference space to accommodate weddings and

corporate events

State of the Art Interpretive Areas• New experiential areas including high definition theater

Driving Strong Visitation / Growth• Passengers increased 20% and revenue per passenger

increased 31% in 2017 vs. prior 12 months of full operations (pre-renovation)

ADJUSTEDEBITDA1 growth

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.

IN 2017 vs. PRE-RENOVATION

2525

BUILD - POWERFUL NEW EXPERIENCES THAT DRIVE POWERFUL RETURNS

~$20MINVESTMENT

The Glacier Skywalk is delivering a significant return on investment, surpassing attendance expectations, and receiving international awards and media coverage

Extensive Awards and Media Coverage

Glacier SkywalkJasper National Park | Opened May 2014

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.

~$7M ADJUSTEDEBITDA1 in 2017

2626

BUY - ACQUISITIONS FUELING GROWTH WITH STRONG RETURNS

Compelling combination of attractions and hospitality assetsin existing geographies and service lines

provide cross-sell opportunities and operational synergies

January 2016

Maligne Lake CruiseInterpretive boat tours, boat rentals, F&B

March 2016

CATCWildlife and glacier sightseeing boat tours, 3 lodging properties, F&B, package tours

Jasper National Park Kenai Fjords and Denali National Parks

3 ACQUISITIONS FOR $111M ~27% AVERAGE IRR1

1 Assumes exit multiple of 10X EBITDA.

December2016

FlyOver CanadaExperiential attraction that provides a multi-sensory, virtual flight ride experience

Vancouver, British Columbia

2727

CONTINUING TO ADD SCALE THROUGH HIGH-MARGIN GROWTH PROJECTS

• Investing $19M1 to complete the reconstruction with a modern design and upgraded amenities

• Enhanced guest experience expected to drive strong RevPAR and returns

• Investing $10M to develop FlyOver Iceland attraction

• Prime location in Reykjavik

• First expansion to capitalize on high margin FlyOver concept as growth platform

Expected to Open July 2018Mount Royal Hotel

Investments of approximately $36 million to be deployed in 2018 toward projects expected to drive strong growth and returns

Expected to Open 2019FlyOver Iceland

Expected to Open 2019West Glacier RV Park & Cabins

• Investing ~$7M to develop an RV park and cabin village

• Approximately 100 RV slips and 20 cabins

• Ideally located near the west entrance of the Park, near existing F&B and retail assets

1 The reconstruction of the Mount Royal Hotel is being funded primarily by property insurance proceeds. The total investment is expected to be ~$35 million, including ~$16 million in 2017 and ~$19 million in 2018.

2828

PURSUIT IS DRIVING GROWTH AND MARGIN EXPANSION

By strategically investing in hospitality and attraction assets,which have the highest margins and a strong return on investment,

Pursuit is adding meaningful scale to the business

+12.5% REVENUE CAGR2013-17

+22.3% EBITDA1 CAGR2013-17

+1,060 BPS EBITDA1 MARGIN EXPANSION2013-17

1 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.

ADJUSTED

ADJUSTED

2929

Summary

3030

VIAD – A COMPELLING INVESTMENT OPPORTUNITY

Viad is favorably-positioned to benefit from a number of growth catalysts

GES SHOW ROTATION IMPROVES1

PURSUIT GROWTH PROJECTS UNDERWAY2

GES SHARE GAINS IN AV AND CORP EVENTS3

STRONG ACQUISITION PIPELINE4

2018 Est 2019 Est 2020 Est

~(40M)~(25M)

to (30M)

~100M

Expect ~$100M revenue increase from non-annual events in 2020

~$50M capital investment with expected average IRR1 of ~20%

$4.3B addressable market with 4% market share

• Mount Royal Hotel – expected to open July 2018• FlyOver Iceland – expected to open 2019• West Glacier RV Park – expected to open 2019

• Proven ability to acquire at strong IRRs

AV - Other EventsCorp Events - Other Services

Corp Events - AV GES

Rest ofMarket$0.9B TAM

$1.7B TAM$1.7B TAM

1 Assumes exit multiple of 10X EBITDA.

3131

Viad has a disciplined and proactive acquisition program focused on proprietary deal-sourcing in support of our business unit strategies to drive shareholder value

ACTIVE ACQUISITION PIPELINE

Culture requirements:• Integrity• Customer-focus• Innovation • Continuous improvement

Strong cultural alignment:• Facilitates integration• Enhances opportunities for cross-sell

and other synergies

ECONOMIC FIT

Target EBITDA Multiples

GES: 4-7xPursuit: 7-10x

Target IRR

15%+

Evaluate relative to share repurchase

CULTURAL FIT

STRATEGIC FIT

• New lines of business to drive penetration across all Live Events segments

• Products and services that are essential to Live Events while also supporting core contracting business

• Leading players with proven products • Immediate cross-sell opportunities

Pursuit• High-return tourism assets in iconic

destinations to scale the business• Prioritize current geographies to maximize

scale and scope but consider new geographies that bring meaningful scale and market share

• Seek a combination of attractions and hotels to realize cross-sell advantages

GES

3232

SUCCESSFUL TRACK RECORD OF ACQUISITIONS

Viad has demonstrated an ability to successfully acquire and integrate strategic assets for both GES and Pursuit

1 Acquisitions completed between 2014-2017.2 Refers to Adjusted Segment EBITDA. Refer to pages 3-6 for important disclosures regarding this non-GAAP measure.3 Assumes perpetual growth rates of 2-3% for GES and an exit multiple of 10X EBITDA for Pursuit.

6 Acquisitions1

$202M Purchase Price

5 Acquisitions1

$137M Purchase Price

~16%AVERAGE IRR3

~25%AVERAGE IRR3

~$24M EBITDA2 in 2017

~$19.5M EBITDA2 in 2017

3333

VIAD OPPORTUNITY SUMMARY

WELL-DEFINED GROWTH STRATEGIESVISIONClear plans for meaningful growth

BALANCED CAPITAL ALLOCATION STRATEGYPERFORMANCEFocus on shareholder return

TWO SOLID BUSINESS GROUPSSTRENGTHStrong, proven foundation

Viad is in a strong position to enhance shareholder value

• Leading and defensible market positions• Recurring revenue streams• Strong growth prospects with solid balance sheet

• GES: Differentiating as preferred global, full-service provider for live events

• Pursuit: Driving economies of scale and scope and enhancing a unique portfolio of integrated tourism assets

• Business development remains the priority• Opportunistically repurchase shares

• Pay quarterly dividend: $0.10 / share• Credit facility leverage ratios For acquisitions: ≤3.0x

For return of capital >$20M1: ≤2.5x1 In any calendar year.

$14.4M (590k shares) 1/1/2013 through 3/31/2018

3434

Appendix

3535

1987Greyhound Lines, Inc. bus operations

LONG HISTORY OF STRATEGIC DIVESTITURES1

Over the last 30 years, Viad has spun-off or sold more than 20 lines of business, including:

1992The FINOVA Group

1993Motor Coach Industries

1996The Dial Corp.

1997Premier Cruise Lines

1999Restaura dining service operations

1999Dobbs Int’l Services airline food service

THOROUGH REVIEW OF STRATEGIC OPTIONS1

• Announced review of strategic options to enhance shareholder value (including possible separation of GES and Pursuit businesses and increasing dividends or share repurchases), working with JP Morgan

• Announced repurchase authorization of 1M shares (440,540 remaining at 3/31/18)

• Paid special dividends totaling $4.00 per share as optimal mechanism to allocate capital at that time

POSITIVE CORPORATE GOVERNANCE CHANGES1

• Actively refreshed Board with industry expertise, reducing average tenure from 8.7 to 6.8 years (since 2012)

• Eliminated Poison Pill (Feb 2013)• Adopted No Hedging, No Pledging Policy (Feb 2013)• Separated Chairman and CEO roles; elected independent

Chairman (Dec 2014)• New CEO, Steve Moster, appointed (Dec 2014)

• Exec Comp Changes: • CEO LTI award increased to 100% performance-based and

other executive officers increased from 50/50 to 70/30• New LTI goals based on EBITDA, ROIC and TSR• Holding requirements for vested restricted stock• Eliminated tax gross-ups on perks, legacy payments• Phase out of excise tax gross-ups and modified single-

trigger provisions in change-in-control arrangements

1 Representative list of actions taken; not comprehensive.

DEC 2012 NOV 2013 / FEB 2014

• Announced conclusion of review and go-forward strategy to enhance shareholder value

FOCUSED ON SHAREHOLDER VALUE

2004MoneyGram International

• Executing against growth strategy with 11 acquisitions since July 2014

PRESENTAPR 2014

3636

GES KEY METRICS

• 3-5 year contracts• 90%+ renewal rate• Largest client is ~7% of GES revenue (2017)• Clients span broad range of industries; not

overly exposed to any given industry

US BASE SAME-SHOW GROWTH1 2017 GEOGRAPHIC REVENUE MIX

SHOW ROTATION2 RECURRING & DIVERSE REVENUES

1 Year-over-year revenue growth of shows that occur every year in the same quarter and are produced out of the same GES location.2 Net change in revenue due to non-annual shows produced by GES (shows occur every two, three or four years).

76%

18%6%

US EMEA Canada

3.1%

6.4%

8.0%

4.1%4.8%

2013 2014 2015 2016 2017

$(48)

$65

($71)

$52

($10)~($40)

~ $100 Millions

($25) to ($30)

2013 2014 2015 2016 2017 2018 2019 2020 (est) (est) (est)

3737

GES CORE SERVICES

Exhibitors:

Exhibit Rental

Furnishings & Carpet

Graphics

Installing & Dismantling Labor

Logistics/Transportation

Event Organizer:

Event Planning & Production

Look & Feel Design

Layout & Floor Plan Designs

Furnishings & Carpet

Signage

Show Traffic Analysis

1 Representative list of services; may vary across events/clients.2 North American and U.K. total addressable market across Exhibitions, Conferences and Corporate Events based on internal estimates.

Exhibitors:

Material Handling

Electrical Distribution

Cleaning

Plumbing

Overhead Rigging

Booth Rigging

As the official services contractor for an event, GES is the exclusive provider of certain services to the event organizer and exhibitors

with an opportunity to up-sell discretionary services to exhibitors

Holistic Exhibit Program Management

Exhibit Design & Build, Storage

Logistics/Transportation

Event Marketing Campaigns

Coordination of Show Services

At-Event Activities

Exclusive Discretionary Up-Sell Across All Events

19%

$4.5B TAM2

GES Market Share

OFFICIAL SERVICES CONTRACTING1 CORPORATE ACCOUNTS1

3838

All Other Variable

COSVariable Labor COS

Semi-Variable

SG&A

Fixed G&A

Cost Structure (2017)

OPERATIONAL EXCELLENCE

Culture of continuous improvement drives efficiencies and margin improvements

Lean Six Sigma Tools Utilized & Waste Addressed

5-SWIP Reduction VA/NVA/BVA Analysis Spaghetti Diagram SIPOC VSM Kaizen

(T) Time (I) Inventory (M) Motion (W) Waste (O) Overproduction (O) Overprocessing (D) Defects

Show site Distribution and construction

Warehouse optimization Space, inventory, labor, and fabricationInternal Process

Processes that consume internal resources, drive operational costs, and affect service quality

1M+ SF of facility space eliminated1

Labor-to-Revenue ratio improved in 3 of last 5 years2

1 Reduction in square feet of facility space since 2008.2 Improvement measured on Base Same-Shows; the ratio of labor-to-revenue (LTR) is affected by many factors, including labor productivity, labor rates, pricing and mix of business.

LEAN SIX SIGMA TOOLS UTILIZED MEASURES OF SUCCESS

FOCUS AREAS

3939

PURSUIT KEY METRICS

HOSPITALITY METRICS1 2017 GEOGRAPHIC REVENUE MIX

2017 LINE OF BUSINESS REVENUE MIXATTRACTIONS METRICS1

56%17%

21%6%

Banff Jasper Collection Glacier Park Collection Alaska Collection FlyOver(Canada) (Montana) (Alaska)

33%

56%

3%8%

Hospitality AttractionsTravel Planning Transportation

1 Metrics are presented on a “same-store” basis, which includes assets owned by Viad and operating at full capacity for the entirety of the periods presented, expressed on a constant currency basis. Passenger counts are expressed in thousands.

$101 $103 $103 $117 $126

65.2% 67.6% 64.6% 68.1% 69.8%

2013 2014 2015 2016 2017

RevPAR Occupancy

916 1,053 1,065 1,131

1,317

$32 $32 $35 $35 $45

2013 2014 2015 2016 2017

Passengers Revenue / Passenger(000’s)

4040

PURSUIT ATTRACTIONS - AWESOME EXPERIENCE WITH COMPELLING CROSS-SELL

Pursuit’s attractions have strong financial performance and offer cross-sell opportunities.

Visitation in 2017.

Glacier Skywalk361,000 visitors

FlyOver Canada590,000 visitors

Kenai Fjords Tours99,000 visitors

Banff Gondola738,000 visitors

Glacier Adventure502,000 visitors

Banff Lake Cruise77,000 visitors

Maligne Lake Cruise115,000 visitors

4141

PURSUIT HOSPITALITY - LODGING PORTFOLIO

Pursuit provides lodging accommodations in and around Glacier, Banff, Denali, Kenai Fjords, and Jasper National Parks

Property Name Location Operating Season Rooms

Talkeetna Alaskan Lodge Denali National Park, AK May – Sept 212Seward Windsong Lodge Kenai Fjords National Park, AK May – Sept 180Elk+Avenue Hotel Banff National Park, AB Year-round 164Glacier Park Lodge East Glacier, MT June – Sept 162Grouse Mountain Lodge Whitefish, MT Year-round 145Mount Royal Hotel1 Banff National Park, AB Year-round 133St. Mary Lodge St. Mary, MT June – Sept 117Prince of Wales Hotel Waterton Lakes Nat’l Park, AB June – Sept 86Apgar Village Lodge Glacier National Park, MT May – Sept 48Denali Cabins Denali National Park, AK May – Sept 46Denali Backcountry Lodge Denali National Park, AK June – Sept 42Glacier View Inn Jasper National Park, AB April – Oct 32West Glacier Motel West Glacier, MT May – Sept 32Motel Lake McDonald Glacier National Park, MT May – Sept 27Kenai Fjords Wilderness Lodge Kenai Fjords National Park, AK May – Sept 8Total Room Count 1,434

1 The Mount Royal Hotel is closed due to a fire in December 2016 and is scheduled to re-open in July 2018.