Investor Presentation February 2016 · Investor Presentation February 2016. Disclaimer 2 This...
Transcript of Investor Presentation February 2016 · Investor Presentation February 2016. Disclaimer 2 This...
Investor Presentation
February 2016
Disclaimer
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This presentation contains forward-looking statements about the objectives, strategies,financial condition, results of operations and businesses of Yellow Pages Limited. Thesestatements are considered “forward-looking” because they are based on currentexpectations about our business and the markets we operate in, and on variousestimates and assumptions. Our actual results could be materially different from ourexpectations if known or unknown risks affect our business, or if our estimates orassumptions turn out to be inaccurate.
As a result, we cannot guarantee that any forward-looking statements will materialize.Forward-looking statements do not take into account the effect that transactions ornon-recurring items announced or occurring after the statements are made may have onour business.
We disclaim any intention or obligation to update any forward-looking statements, exceptas required by law, even if new information becomes available through future events orfor any other reason.
Risks that could cause our actual results to differ materially from our current expectationsare discussed in section 6 of our February 11th, 2016 Management's Discussion andAnalysis.
The Way Consumers and Merchants Are Interacting is Evolving
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1.2 million small and medium-sized businesses call Canada home
The majority do not have a comprehensive digital presence, let alone a website
They also continue to struggle with digital marketing, given its complexity and personal time constraints
The vast majority of Canadians are connected online (web and mobile)
More than ever before, Canadians are researching online before making a purchase decision…
…and turning to their smart devices to transact directly within their neighbourhoods
We aim to champion the local digital economy by offering consumers and merchants media and marketing solutions that help them interact and transact
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Our Mission
Comprehensive Digital Services
Acting as the Chief Marketing Officer for SMEs
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Owned & Operated SolutionsPaid advertising on Yellow Pages’ verticalized network of digital and print media
Full suite of digital solutions that attract consumers wherever they search
Services
Website Fulfillment
Search Engine Optimization
RetailDining Real Estate
Facebook Campaign Management
Digital DisplayAdvertising
Search Engine Marketing
Digital ContentSyndication
Reservation Management Systems
A Verticalized Digital Experience for Consumers
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RedFlagDealsCanada’s leading provider of online and mobile promotions, deals, coupons and shopping tools
YP ShopwiseEveryday shopping app to help Canadians save time and money
Business & People Search
Canada411 & 411.caNetwork of Canada’s most frequented and trusted online and mobile destinations for personal and local business information
YP AppDiscover everything the localneighbourhood has to offer
ComFree/DuProprio NetworkC2C marketplace offering homeowners a professional and cost effective service to market and sell their properties
YP NextHomeProvides Canadians with valuable real estate information to help them make the right buying, selling, and/or renting decision
YP DineDiscover, search for and book local restaurants based on time of day, mood and expert suggestions
Attracting Over 464 Million1 Visits to Our Network of Digital Properties Annually
Retail
Real Estate Dining
1 Excludes the contribution of the ComFree/DuProprio Network, which attracted 16.5 million visits during the fourth quarter of 2015.
BookendaLeading online transaction platform for users and merchants to easily interact and manage bookings
dine.TOConnecting users in the Greater Toronto Area with an extensive database of local restaurant listings, reviews and deals, as well as real-time online ordering capabilities
We Are Starting from a Position of Strength
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A Leader in Local Digital Marketing
One of Canada’s Most Adopted Digital Properties for Local DiscoveryOver 464 million visits executed across our network of digital properties annually
14th most-visited digital network in Canada, garnering a 41% reach among Canadians
Canada’s Most Comprehensive Provider of Digital Marketing SolutionsDedicated Chief Marketing Officer for 245,000 local businesses
Largest national network of sales, customer service and digital fulfillment professionals
Profitable Digital Revenue Growth, with Low Indebtedness$486 million in annual digital revenues, currently representing 62% of total revenues
Adjusted EBITDA margins at 30%
Lean capital structure, with net debt-to-Adjusted EBITDA of 1.7x
A Rich, Diversified Digital Media
Network
A Strong Financial Profile
Brand
Our Key Pillars of Digital Transformation
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Media
Customers
Promote cost savings and enhanced productivity across the organization through improved processes and technologies
Support customer acquisition, retention and upsell by improving the sales, fulfillment and customer service experience offered to merchants
Introduce richer content, improved functionalities and transactional experiences to promote the adoption and usage of our verticalized media properties
Strengthen the digital relevancy and perception of our media and marketing solutions through the deployment of national advertising campaigns
Operational Efficiencies
Our Path to Growth is Clear
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Growth in the Customer
Count
Growth in Revenues
Growth in Adjusted EBITDA
Debt Free Capital
Structure
2017 2018
16.518.4
20.222.1
23.7 24.827.2
30.8
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 TTM 2015 TTM
101 YP Core only, excludes the contribution of Mediative, 411 Local Search Corp, Yellow Pages Homes Limited and the ComFree/DuProprio Network. 2 Represents the year-over-year change in customer count experienced during the period.
Net Customer Count Decline1,2Annual Customer Acquisition1
(in thousands) (in thousands, unless otherwise noted)
Significant Deceleration in Net Customer Count Decline
CustomerCount 270 265 260 256 251 248 246 245
With only 1,000 net customers lost between September 30th, 2015 and December 31st, 2015, we are close to stabilizing the customer count
CustomerRenewal 85% 85% 85% 84% 85% 85% 85% 85%
RenewersUpselling 26% 26% 27% 31% 35% 40% 44% 44%
30
2623
20 1917
1411
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 TTM 2015 TTM
Uniquely Positioned to Capture Further Growth in the Canadian Digital Marketing Landscape
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Service LevelSelf-Serve Full Serve
Bre
adth
of
Prod
uct O
fferin
gs
Market share of over 20% of the Canadian SME market
* Size of bubble denotes approximate advertising revenue in Canada
Self-Serve Website
Platforms
Local Digital Marketing Boutiques
Local Newspapers
Search Engine People
117.4
105.3
116.4
124.1118.2
YoY Change+14% +12% +14% +13% +1%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
121 Number of visits made across the YP, YP Shopwise, YP Dine, RedFlagDeals, Canada411, Bookenda and dine.TO online and mobile properties, as well as visits made across the properties of Yellow Pages Limited's application syndication partners
Differentiating Our Properties Via Rich Content and Transactional ExperiencesTotal Digital Visits1 Remain Strong
(in millions, unless otherwise noted)
Promoting Usage of Our Digital Media Properties
Integrated Booking Engine
Proven C2C Marketplace
9893
8883
79
YoY Change(22%)1 (22%) (21%) (21%) (19%)
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
117113 116
128 129
YoY Change+9% +9% +7% +12% +11%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
131 Q4 2014 year-over-year decline rate adjusted for the contribution of $4 million of non-recurring revenues in Q4 2013
Digital Revenue PerformancePrint Revenue Performance(in millions, unless otherwise noted) (in millions, unless otherwise noted)
Delivering Sustainable Print and Digital Revenue Performance…
Stabilization in print revenue decline rates supported by content enhancement and pricing initiatives that have
encouraged renewal of print advertising spending among customers
Long-term, sustainable digital revenue growth driven by accelerated customer acquisition, increased digital
spending among renewing customers, and growth across new verticals and national channels
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71
6264 64
YoY Change(29%) (25%) (24%) (15%) (1%)
Adjusted EBITDAMargin
30% 34% 30% 30% 31%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
215206 205
211 209
YoY Change(8%)1 (8%) (7%) (4%) (3%)
% Digital54% 55% 57% 61% 62%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
141 Q4 2014 year-over-year decline rate adjusted for the contribution of $4 million of non-recurring revenues in Q4 2013
Adjusted EBITDA PerformanceConsolidated Revenue Performance(in millions, unless otherwise noted) (in millions, unless otherwise noted)
…and Reducing Revenue and Adjusted EBITDA Declines
Search Engine Marketing
Leveraging YP traffic to deliver high-margin performance-based leads solutions
Search Engine Marketing
Leveraging YP traffic to deliver high-margin performance-based leads solutions
Search Engine Optimization
Websites
Presence Pro/Extended
Online & Mobile Priority Placement
Profitability Supported by the Strength of Our Media Network
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Placement solutions, which hold the highest profitability among our digital product suite, represent ~2/3rds of YP Core’s1 digital revenues
High Margin
Mid-Margin
Low Margin
Relative Size of Gross Margins of our Digital Solutions
1 Exclude the contribution of Mediative, 411 Local Search Corp., Yellow Pages Homes Limited and the ComFree/DuProprio Network.
Over 90% of traffic on Yellow Pages’ digital properties is
direct or organic
Delivering Strong Free Cash Flow to Reduce Outstanding Debt
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(in millions, unless otherwise noted) Dec. 31, 2015 Dec. 31, 2014 Dec. 31, 2013 Dec. 31, 2012
Senior Secured Notes1 407 507 647 800
Exchangeable Debentures2 90 89 88 87
Obligations Under Finance Leases 1 1 1 2
Total Debt 498 597 735 888
Cash and Cash Equivalents 67 103 202 107
Total Net Debt 431 494 533 782
Total Equity 760 684 544 286
Net Debt / Adjusted EBITDA 1.7x 1.6x 1.3x 1.4x
LTM Free Cash Flow 122 73 275 198
~$393 million in debt repaid since the issuance of the Senior Secured Notes on December 20, 2012
Note: The Company currently has in place a $50 million Asset-Based Loan expiring in August 2018, which may be used for general corporate purposes.1 9.25% Senior Secured Notes due November 30, 2018. 2 8% (or 12% Paid in Kind) Subordinated Unsecured Exchangeable Debentures due November 30, 2022.
Strengthening Our Financial Profile in 2016
Stabilization of the Customer Count
YoY Organic Digital Revenue Growth in the High Single Digits
Improvements to Revenue and Adjusted EBITDA Declines
Adjusted EBITDA Margins of 30%
$100 Million in Principal Debt Repayment
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