Investor Pitch

/ Observe the 10/20/30 Rule

• Ten slides

• Twenty minutes

• Thirty-point-font text

/ Investor Pitch

/ Ten Slides• Title

• Problem

• Solution

• Business Model

• Undelying Magic

• Marketing and Sales

• Competition

• Management team

• Financial Projections and Key Metrics

• Current Status

/ Title• Organization name

• Your name and title

• Contact information

Explain what your company does…

/ Problem• Describe the pain you’re alleviating.

• Get everyone nodding and ”buying in”.

Avoid looking like a solution looking for

a problem

/ Solution• Explain how you alleviate this pain

and the MEANING you make.

• Ensure that the audience clearly understands what you sell and your value proposition.

• VISUALIZE

Don’t be too technical,

just explain what it does

/ Business Model• How do you make money?

• Who pays you?

• Your distribution channels

• Your gross margins

Don’t make it seem to untested .

Mention customers already using your

product/service.

/ Underlying Magic• Describe the technology, secret

sauce or magic behind your product or service.

Less text, more diagrams,

schematics and flowcharts.

Objective proff of

concept.

/ Marketing and Sales• How do you reach your customers?

• What and who will leverage your marketing?

Show an effective go-to-market

strategy that won’t break the bank.

/ Competition• Provide a complete view of the

competitive landskape.

• Too much is better than too little

Never dismiss competition.

Everyone wants to hear why you’re good – not why competitors

are bad.

/ Management Team• Describe the key players of your– Management team– Board of directors– Advisory board– Major investors

Don’t be afraid to show up with a less than perfect team.

But be willing to fix the holes.

/ Financials and Key Metrics

• Five year-forecast

• Other key metrics, fx – Number of customers– Conversion rate– Number of employees– Etc.

Do a bottom up forecast.

Take into account long sales cycles and

seasonality.

Your assumptions are as important than the

numbers.

/ Current Status• Current status of product/service.

• Accomplishments to date

• Timeline

• Use of funds

Share details of momentum and

traction.

Close with a bias toward action.

Read more…

Guy Kawasaki:

The Art of the Start…the coolest book about entrepreneurship!