Investor Marketing Services – Creating More Time
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Transcript of Investor Marketing Services – Creating More Time
Creating More TimeTHE ENTREPRENEURIAL GOAL
Three
Takeaways
2015 Goal Planning
How long can my business run
without my involvement?
Our “Ah-Ha” Moment!That moment in time when everything finally clicked.
Workflowing
Start with Paper and Pen
Throw it away and start again
Technology can help, but use it last
Training
Documentation
Using SnagIt
Record everything you do.
If you search for properties, record you
searching. Surf
MLS, SnagIt!
Narrate a huge library of online
training straight to YouTube.
This is the infrastructure for you to
totally step out of the day-to-day.
Uploading to YouTube
Private:
Available by username/password.
Pro: Completely private.
Con: You cannot distribute easily.
Unlisted:
Available with a direct URL.
Pro: Easy distribution.
Con: Problem if VA turnover.
Public:
Anyone can access.
Hiring
”
“ Talent wins games, but
teamwork and intelligence
wins championships.
Michael Jordan
Virtual Assistant
The hardest position you’ll hire.
Use your workflow to write a
perfect job description.
Be specific and bullet out the
job responsibilities.
Be realistic in the hours you’re
allowing for them. Factor in
training time.
Hiring Process
”
“I hire people brighter than me
and then I get out of their way.
Lee Iacocca, Engineer of Ford Mustang and Ford Pinto
Step One
Use Online Service: oDesk,
OnlineJobs.ph
They will eventually be
speaking/emailing to other people.
In posting add “Will you be willing to
submit a 1 minute or less
video/audio?”
Omit All No Answers
Only Consider Yes Answers
Step Two
Ask for 1 minute or less video/audio file describing a simple task: tying a
shoe, sending an email.
Leave this vague.
Omit All Negative Responses
Only Consider Positive Responses
You’re judging their ability to problem solve as well as take initiative.
From there, listen or watch what they sent.
Step Three
Shortlist for a video interview - Skype,
Google Hangout
You’re looking to see who you mesh
with the best.
In the end things come down to
personalities. You’ve already vetted
their capabilities.
The World’s Shortest Cognitive
Reflection Test (CRT)
1: A bat and a ball cost $1.10 in total. The bat costs
$1.00 more than the ball. How much does the ball cost?
The World’s Shortest Cognitive
Reflection Test (CRT)
2: If it takes five machines, five minutes to make
five widgets, how many minutes would it take 100
machines to make 100 widgets?
The World’s Shortest Cognitive
Reflection Test (CRT)
3: In a lake there is a patch of lily pads. Every day, the
patch doubles in size. If it takes 48 days for the patch to
cover the entire lake, how many days would it take for the
patch to cover half the lake?
The World’s Shortest Cognitive
Reflection Test
Answers:
1. Ball is $0.05
2. 5 minutes
3. 47 Days
Recommended
Vendors
”
“ I knew that if I failed I wouldn’t
regret that, but I knew the one
thing I might regret is not trying.
Jeff Bezos
Jar of Marbles
A Thousand Marbles
Thank You
Jason & Krystal Little
www.onlyforinvestors.com