Investment Opportunities

In Tourism

Rodolfo López-NegreteCOO, Mexico Tourism Board

Mexico: 14th Largest Economy

Fuente: Fondo Monetario Internacional

Between 2006 and 2011, Mexico has been the seventh country to advance more positions (38 positions).

Improved position for Mexico.

0.50.50.70.70.81.01.01.21.41.41.51.62.02.02.32.6

3.35.45.7

14.6

0 5 10 15 20

SwitzerlandBelgium

TurkeyIndonesia

NetherlandsMexico

South KoreaAustralia

indiaSpain

RussiaCanada

ItalyBrazil

UKFrance

GermanyJapanChina

USA

The Largest Economies of the World(trillion dollars)

Source: International Monetary Fund

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More People Are Investing in Mexico..

From 2000 – 2009 – foreign investment grew by 167%. In 2010, foreign investment reached 18 billion dollars.

Government Support for Infrastructure Developments Between 2007 and 2010 investment in infrastructure more than doubled

compared to the investment of the previous ten years (75 billion dollars to 165 million dollars)

In addition more than 9,300 miles of roads were built and/or improved. Investment in airports doubled between 2007 and 2010…allowing for

better communication as well as economic strength from the likes of tourism.

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Where is Mexico?

Tourism in MexicoRepresents 9% of the GDP. Third largest source of foreign currency earnings.2.5 million jobs. More than 43,000 economic units involved.

• 80% are small and medium entreprises.

4Source: UNWTO 2010

Mexico is one of the top ten tourist destinations in the world.

Position Country Million tourists

1 France 76.8

2 USA 54.9

3 China 55.7

4 Spain 52.7

5 Italy 43.2

…….

10 Mexico 22.4

Top 5 World Destination

Our Goal

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22.4 million international tourists

11,871 million dollars

28.9 million international tourists

17,000 million dollars

50 million international

tourists

40,000 million dollars

300 million domestic tourists2010

2012

2018

161 million domestic Tourists

Jan-dec5,000,000

5,500,000

6,000,000

6,500,000

7,000,000

7,500,000

8,000,000

8,500,000

9,000,000

9,500,000

10,000,000

JAN-DIC08

JAN-DIC09

USA Canada UK Spain France Germany Brazil Others JAN-DIC10/09Source: SIOM

International Visitor Arrivals by air14.3% versus 2009 y 5.5% versus 2008

International Tourist ArrivalsJanuary– December 2010/2009

14.3%

5.5%

10%20% 15% 33%

73%16 % 26%

14%

4%

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We Offer the Expertise and the Tools..

Teacapan

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Current Opportunities in Mexico..

Great biodiversity 174 National

Protected Areas 4 Natural Areas

World Heritage Cruises Arrivals (Cozumel 1st world

cruises destination)

Sun and beach destinations Number 2 in Luxury Travel First place in Spas Best Place for retirement Infrastructure for conventions

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The Private Sector is Investing..

IHGRosewoodHiltonHyattW HotelsRitz Carlton

AM ResortsFour SeasonsSol Melia

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2011 Year of Tourism in Mexico

A National Priority

Signature of National Tourism Agreement. February 28, 2011

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5. Promote the competitiveness of destinations and of tourism companies to guarantee the traveler’s experience.

National Agreement for Tourism

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Our Strategy

Promote Mexico Brand along with Destinations Brands.

Ejecución Vallarta

Ejecución Cancún/Tesoros CaribeEjecución Los Cabos

Ejecución Segmentos

Ejecución Riviera NayaritEjecución D.F.

Ejecución Riviera Maya

Ejecución Destinosestratégicos

+ Cultura + Negocios +

Romance+ Golf + Aventura +

Grupos

+ Ixtapa +Huatulco

+ Oaxaca +Mazatlán +Acapulco + Chiapas

Two Brands Combine…

LOS CABOSLEAVE IT ALL

BEHINDvisitloscabos.travel/

visit

www.cancun.travelwww.cancun.travel

LOS CABOSLEAVE IT ALL

BEHINDvisitloscabos.travel/

visit

www.cancun.travelwww.cancun.travel

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Our Current North America Campaign

International CampaignsMexico, The

place you thought you

knew

Domestic Campaigns

Vive México¿Sabías qué?

Print Campaign

Print Campaign

Print Campaign

Print Campaign

Print Campaign

Print Campaign

Print Campaign

Print Campaign

VIDEO

Campaign 2010 –Nueva York

Thank you!

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