Investment Opportunities 2017

SVED Funding Presentation 2017 BC.ppt

Philosophy and Ideology

Our Vision: Sustainable economic growth throughout the Sun Valley region

Our Mission: Preserve and advance the Sun Valley region’s economic vitality and diversity while recognizing the values of its citizens

Our Strategic Approach:

• Initiate, develop and deliver projects & services consistent with the mission in a timely and effective fashion.

• Establish a platform for communication, collaboration & cooperation between the key public and private stakeholders in the Sun Valley region.

• Provide rational advocacy, general guidance and technical expertise on relevant economic, business & policy issues

2

Improving the Blaine County EconomyOur Organization:

Seventh full year of operation Public/Private partnership 1.5+ full-time resources Diverse board membership:

• 6 public sector• 13 private sector • 1 Department of Commerce

Participation from the largest employers in Blaine Co.

Our Value Proposition:

More Jobs: Retain existing and attract new

Improve Sales: Increase visitors and business traffic

Better Decision Making:Timely data & analysis on local economy

Remove Obstacles: Improve local business environment

Significant ROI: real and positive community-wide impact of sponsored projects & programs

3

Summary Action Plan 2017Projects: Name Summary Action (s)

Key Focus Core Activities

1 Business & Talent Attraction

Develop & apply mechanisms to increase business & job formation

Attract & Retain

Idaho RFI response’s, Tax Reimbursement Incentive applications, Bring-a-Business responses, Trade Show recruiting, Startup mentoring & KIC support

2 Tourism

Secure Improved Air, Lodging, Transport & other Tourism Services and Funding

Educate & Advocate

AirLOT campaign, Airport improvements, Hotelstartups and expansions, Uber support, Infrastructure improvements

3Middle Income Housing

Improve middle income housing opportunities

Attract & Retain

Analysis, education & advocacy on specific Community projects that add to Middle Income housing supply

4 Consulting Prepare community economic reports Analyze

Organizational & Event Economic Impact Assessments, Visitor & Recreational statistics/analyses, City Economic Profiles

5 Project Incubation

Advance significant potential community innovation projects

AttractCommunity engagement on Undergrounding LID, Ketchum Athletic Center, HPL and Culinary facility developments

6 OutreachEngage businesses in economic development & educational activities

Educate & Advocate

Regular one-on-one business conversations; 4 Quarterly Forums, Annual Summit, Bring-a-Business promotional materials, Newsletters, Email blasts and Website enhance/outreach, social media presence

5

Tax Reimbursement Incentive -SVED Projects

TOTAL APPROVED PROJECTS

TOTAL IN PROGRESS PROJECTS

TOTAL DEAD

PROJECTSSVED TRI # 10 6 2Number of New Jobs 518 187 40Average Wage ($/yr) $ 55,191 $ 87,804 $ 58,600 Capital Investment ($ m) $ 128 $ 8 $ 1 Total Project Wages ($ m) $ 75 Avg Agreement Term (yrs) 5 Avg Agreement % Rebate 16%New State Revenue ($ m) $ 37 Est. Incentive Value ($ m) $ 5

Business Attraction/Retention Projects

• Consultations with 20+ companies on startup, incentives, fund-raising, talent attraction & other business issues

• TRI commitments for 10 companies with potential for $125m and 500+ new jobs

• Community lead for attraction, relocation, mentoring & economic consulting

#Startup/Relocation Projects

# Projected Local Staff

1"Campfire" 2002"Capath" 253Agoge 314Air Proxima 775Aspen Ski Co 576Auberge 1097Chums LLC 258GoldTech 409Leeds 50

10MedCNet 3511Orfolo 3112Rest Rock Stars 513Retrolux 014RippleFlix 4015Sawtooth Brew 3016Solu 8817SQN 3018SVIR 1019Uber 10020Vie Activewear 4321Vyyken 58

GROSS TOTALS 1084ESTIMATED 361

6

Middle Income Housing Projects

Project MIH Unit #Gateway 138Quigley 35SROD 23Southlands 10

Total 206

• Clearing House/ Messenger approach to increasing supply of rental & ownership units

• Monitoring and analysis of current/future supply shortfall

• Database with 60+ discrete projects with potential for 2,000+ MIH units

• Active conversations with more then 20 landowners, developers, & building experts

• Current focus on four to five near-term realistic projects

7

Our Budget$000 Accruals Basis 2017

ProposedBudget

2016 Actual

2015 Actual

Total Revenue (Ex In-Kind) 206 169 185Compensation Expense 164 144 142

Project Expense 22 11 17Office Admin Expense 7 7 7

Operating/MarketingExpense

5 5 8

Total Expense 198 167 174Reserve (Loss) 8 2 11

8

Our Fundraising

* SVED calendar fiscal year overlaps City FY17

‘11 ‘12 ‘13 ‘14 ’15 ‘16Private % 28% 37% 49% 60% 66% 63%

$000

9

Our 2017 Ask

Funding History

‘12 ‘13 ‘14 ‘15 ‘16 Proj. ‘17

Blaine Co. $20 $20k $18k $18k $25k $25kKetchum $10k $15k $10k $10k $10k $10kKURA - - - - $15k $15kSun Valley $5k $10k $8.5k $8.5k $8.5k $8.5kHailey/Other $3k - $0.3k - $0.5k $1k

Value Proposition:• Real local job creation and business investment• Access to Idaho incentive programs & grants• Accurate, timely & useful economic data and analysis• On-street communication with 160+ business members• Extremely cost effective ED resource with no benefit burden

10

www.SunValleyEconomy.org

Harry@SunValleyEconomy.org

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Supplemental Slides

12

Project Collaboration

CHAMPIONBlaine County, City of Ketchum, Idaho Department of Commerce, St. Luke's Wood River, Sun Valley ResortLEGACYAtkinson's, Boise State University, City of Sun Valley, Community School, Idaho Mountain Express, Idaho Power, Marketron, Sawtooth ClubVISIONARYChip Fisher- Ketchum Center, Cox Business / Communications, CSI-CSI Foundation, Hayden Beverage, Jack Bariteau, Magleby Construction, Sun Valley Ski Education Foundation, ZincCRUSADERAmerican Capital Advisory, Anonymous, Atlantic Aviation, Boise State University, Clear Creek Disposal, Conrad Brothers Construction, First American Title, Friedman Memorial Airport, Rocky Mountain Hardware, Intermountain Gas, Fly Sun Valley Alliance, Limelight Hotel Ketchum, Power Engineers, QBSolutions, Ramsay Solutions, Select Health, Smith, Sun Valley Board of Realtors, Tooling Express, Vantis Capital, Webb, Zenergy, Zions BankCOMMUNITYAlpine Investment Group, Amanda Breen Law, Anticipate, Ben Young Landscape Architects, Blaine County Drug Coalition, Blaine County School District, Christensen Global Strategies, CityWide Home Loans, Costco, DL Evans Bank, Eagan Real Estate, Gray Communications, Hailey Chamber of Commerce, High Country Rentals, Idaho State University, Justen Company, Kenny-Bogue Commercial Real Estate, Kirk Group, Knob Hill Inn; Lallman, Felton, Peterson; Lawson, Laski, Clark & Pogue, McAlvain Construction, Mountain West Bank, Perry's, Rick LeFaivre, Sentinnel Fire & Security, Snofolio, Sotheby's, State Farm Insurance Patrick Buchanan, Sun Valley Associates, Sun Valley Center for the Arts, Sun Valley Institute for Resilience, Sun Valley Marketing Alliance, Sun Valley Property News, Sun Valley Real Estate, Sun Valley Title One, US Bank, Washington Federal, Wells Fargo, Wilson Construction, WindermereSUPPORTERAlan Stevenson, Barry Peterson Jewelers, Becker-Chambers, Blaine County Rec District, Bill Boeger, Blaine County Title, Brad Cleveland, Brian Barsotti, ClearRock Capital, Clearwater Landscaping, Cornerstone Bar & Grill, Charles Friedman, Country Cousin,Dale Ewersen, Davis Embroidery, DENT the Future; Dave Theobald, Dick Fosbury, Engel & Associates; Enoteca, Fox Creek Interiors ,Gayle Stevenson, Grabher Construction, Goode Motor Chrysler, Dodge, Jeep & Ram, Gregory Nau, Healthfundr, Idaho Independent Bank, Idaho State University, Integrated Technologies, Jean Myers, Jerry Seiffert, Jim Perkins, Jim Garrison, JimPlomasen, JohnAlan Partners, KMV Builders, Ketchum Grill, Ketchum Kustom Woodworks, Kneadery,Latham Williams, Len Harlig, Limpopo Design, Linda Haavik, Lori Nurge, Lutz Rental, Mead & Hunt, McCann, Daech, Fenton; Michael Doty & Associates, MikeThompson, Nexstage Theater, Pioneer Saloon, Priority Planning Group,Professional Roofing, RICH Broadcasting, Sawtooth Brewery, Sawtooth Ford, Scott Miley Roofing, Shafran Foundation, Sharon Patterson Grant, Shorty's, Silver Creek Outfitters, Sister, Sturtevant's, Sun Valley Shutters & Shades, T's & Temptations, The Copy Center, Valley Gas, Wall2Wall Flooring, Wendy Jaquet,Wood River Insurance, Wood River YMCA

Current Membership

2017 Trout Friendly Partnership Agreement Please return by July 15, 2017

Trout Friendly Partner (TF) Benefits: • Up to 10 TF yard signs advertising your name as a partner. Only current partners can post signs. Additional yard signs are $20 each, which is our cost. • Your listing/logo in TF article(s) on a direct-mail WRLT Newsletter to over 1200 people • Your listing/logo in a TF related email blast to 1200 plus homeowners • Hot link to your website on our TF website (see www.troutfriendly.org) • Four free Landscape & Water Conservation community workshops hosted by WRLT • Free Weed Control and Prevention Workshop (Dept. of Agriculture pesticide credits) Partnership Info • Annual contribution of $150-$200 (please give appropriate to your size). Your contribution

supports: FREE workshops, seminars, graphic design work, TF brochures, yard signs, TF website, and program outreach. We need and appreciate your support and commitment to protect our limited water resources.

• Initial review with TF staff to discuss your services/practices related to TF goals: fertilizers, weed control, amendments, irrigation practices, native plant use, etc. Knowing your practices, help us promote your business.

• Please maintain accurate certification, practices and maintenance on your or a client certified TF property. We are HAPPY to post and remove signs on an annual basis for you.

• Provide your Logo for using on the TF website, in WRLT newsletters & eblasts (optional) • Promote the TF Program with your client base or membership. Please detach here and return to WRLT. 119 East Bullion St, Hailey ID 83333 ------------------------------------------------------------------------------------------------------------------------------------------------------- Business/Organization: _________________________________

Contact Person:________________________________________

Signature:________________________________Date:_____________

We would like to contribute: □ $150 □ $200 □ Other amount _______ (Please Give according to your size. Include check with this form) Can’t contribute? Contribute a service to raffle at a TF hosted workshop: (includes all benefits except yard signs and website hotlink) Please describe__________________________________________________________

Conserve Water c Water your landscape between 10 pm and 6 am. c Water appropriately for your soil conditions; usually this is deeply AND every other day to cultivate healthy roots.

Reduce Chemical Use c Raise the mower blade to 3 inches every time you mow except with spring dandelions; this will decrease your water, fertilizer and pesticide needs. c Spot spray herbicide (no broadcast applications) AND only spray when it is the most effective way to

control weeds.

Native and Drought-Tolerant Plantsc Plant native or drought-tolerant plants to reduce water use.

Trout Friendly

Certification level: c Basic c Silver c Gold

Printed Name: ___________________________________

Mailing Address: _________________________________

Physical Address: _________________________________

City: _______________________ Zip:_______________

Phone: ________________________________________

Email: _________________________________________Would you like a TF Sign in your yard? c Yes c No c Enclosed is a gift for Wood River Land Trust’s Trout Friendly program.

c Credit Card Amount $___________ Exp. Date________

Card #____________________________________________

Signature _________________________________________

How To Certify

Trout Friendly1. Review the certification requirements on the next panel.

2. Determine your level of certification (Basic, Silver, Gold).

3. Complete and return this certification form to WRLT or certify online at www.troutfriendly.org

4. Wood River Land Trust will contact you to schedule a certification visit.

5. Proudly post your Trout Friendly sign!

What is

Trout Friendly?The Trout Friendly program addresses the impacts that landscape practices can have on our groundwater and the Big Wood River. Trout Friendly’s goal is to protect these limited and valuable resources; clean, healthy water is critical for fish, humans, our community and wildlife. Trout Friendly works to enhance our water quality and quantity and SAVE you money on your water and maintenance bills!

You can protect the Big Wood River:n Be Water-Wise Over-watering depletes our limited water supply and leaves less water in the river and in our aquifer. Over-watered landscapes have shallow root systems and are susceptible to disease, drought and weeds.

n Use Organic Fertilizers, Limit Pesticides and Herbicides Using fertilizers that protect streams, groundwater and trout can reduce the need for herbicides and pesticides. Organic fertilizers, like lawn clippings and compost, promote plant growth and nurture beneficial soil organisms that prevent pests.

n Vegetate Stream Banks and Lawns with Native Plants Native vegetation is water-wise and attracts birds, bees and other pollinators. Native vegetation buffers and plantings reduce your water use and maintenance time. Along streams, planting or maintaining native vegetation keeps water cool for trout.

Partnership to protect our waterIt takes community cooperation to protect one of our greatest resources -the Big Wood River.

That is why local businesses and community organizations have joined together with Wood River Land Trust to spread the word about Trout Friendly.

C E R T I F I C A T I O N F O R M

Read the form and choose Basic, Silver,or Gold certification for your property.

You can fill out this form or certify online atwww.troutfriendly.org

BASIC CERTIFICATION:(You must check all)

Certify your landscape Trout Friendly today -

Help protect fish and keep our water clean.

Questions about the program and certification? Contact WRLT or your landscape company.

www.woodriverlandtrust.org

Wood River land Trust119 E. Bullion St. Hailey, ID 83333

Email: tfl@woodriverlandtrust.org208-788-3947 ph 208-788-5991 fax

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PLEASE KEEP THIS FOR YOUR RECORDSSILVER OR GOLD CERTIFICATION: (For Silver: choose 2 from each category) (For Gold: choose 3 from each category)

I have agreed to follow the Trout Friendly practices selected below:

Wood River Land Trust protects and restores land, water and wildlife habitat in the Wood River Valley

and surrounding areas now and for the future.

TROUT FRIENDLY • CONSERVES WATER

• INCLUDES NATIVE PLANTS• REDUCES PESTICIDES

i n fo a t : wo o d r i ve r l a n d t r u s t . o rg

C E R T I F I E D

• SAVES money on your water bill

• SAFER for your children and pets

• ATTRACTS more birds and wildlife

• PROTECTS our water quality and quantity

T F B E N E F I T S

www.woodriverlandtrust.org

Conserve Water c Establish a no-mow zone, an area where you let the

grass grow tall and reduce irrigation in that area. c Install drip irrigation for shrubs and trees.c Install sensors or smart controllers to automatically turn

off your irrigation system when it rains. c Invest in an irrigation audit and follow the recommendations.c Other __________________________________________

Reduce Chemical Use c Leave clippings on the lawn. c Use organic fertilizers such as compost, compost tea, etc.c We do not use any herbicides. We dig and pull weeds only.c Eliminate synthetic fertilizers, herbicides, and pesticides.c Other __________________________________________

Native and Drought-Tolerant Plants c Plant native shrubs and trees in backyards or along stream

banks to improve backyard habitat and protect the stream.

Native shrubs along stream banks will shade the river and

keep water cool for fish. c Convert your lawn (or areas) from Kentucky blue grass to

drought-tolerant or native grass.c Plant an area in native or drought-tolerant plants to

reduce water usec Other __________________________________________

Protect Our WaterCertify Your Property

Trout Friendly!

TROUT FRIENDLY

C E R T I F I E D

BASIC CERTIFICATION:Conserve Water c Water your lawn between 10 pm and 6 am only.c Water appropriately for your soil conditions; usually this is deeply AND every other day to cultivate healthy roots.

Reduce Chemical Use c Raise the mower blade to 3 inches every time you mow; this will decrease your water, fertilizer and pesticide needs. c Spot spray herbicide (No broadcast applications) AND only spray when it is the most effective way to control weeds.

Native and Drought-Tolerant Plants c Plant native or drought-tolerant plants to reduce water use.

SILVER OR GOLD CERTIFICATION:Conserve Water c Establish a no-mow zone, an area where you let the grass grow tall and reduce irrigation in that area. c Install drip irrigation for shrubs and trees.c Install sensors or smart controllers to automatically turn off your irrigation system when it rains. c Invest in an irrigation audit and follow the recommendations.c Other

Reduce Chemical Use c Leave clippings on the lawn.c Use organic fertilizers compost, compost tea, etc.c Eliminate synthetic fertilizers, herbicides, and pesticides.c We do not use any herbicides. We dig and pull weeds only.c Other

Native and Drought-Tolerant Plants c Plant native shrubs and trees in backyards or along stream banks to improve backyard habitat and protect the stream. Native shrubs along stream banks will shade the river and keep water cool for fish. c Convert your lawn (or sections) from Kentucky blue grass to drought-tolerant or native grass.c Plant an area in native or drought-tolerant plants to reduce water use.c Other

Hosted by Wood River Land Trust,

Elkhorn in Sun Valley and the Cities of Ketchum and Sun Valley

RRREGISTRATIONEGISTRATIONEGISTRATION APPRECIATEDAPPRECIATEDAPPRECIATED by Aug 12, 2016

Contact Sue 208-622-7420

Tuesday, August 16th

3:00 – 4:30 PM at Harker Center Lounge in Elkhorn

Join in for a community conversation about local and regional water concerns. How does it effect you and learn what you as a homeowner can do

to conserve water with landscaping options and plant choices. Ask questions and get answers from:

Jae Hill, Community Development Director, City of Sun Valley

Pat McMahon, General Manager, Sun Valley Water & Sewer District

Robyn Mattison, Public Works Director, City of Ketchum

Kelley Weston, Landscape Architect, Native Landscape

Hosted by Wood River Land Trust,

Elkhorn in Sun Valley, City of Ketchum, City of

Sun Valley & Silver Creek Supply

Wednesday, April 13, 2016

TIME: 12:00 p.m. – 1:15 p.m. at The Harker Center, Elkhorn

Free Lunch sponsored by Silver Creek Supply and Baseline.

Join Ketchum & SV City leaders, WRLT, Elkhorn in Sun Valley and Silver Creek Supply for:

-Water call updates & local to watershed-wide solutions

-City initiatives and their directives

-Irrigation reduction grant award, Harker Center tour of planned modifications

-Best irrigation practices and technologies for saving water in all landscapes

RRREGISTRATIONEGISTRATIONEGISTRATION RRREQUIREDEQUIREDEQUIRED by April 11, 2016

Contact Patti 208.788.3947

Visit Sun ValleyFunding Request

from Sun Valley, ID

Vision and Mission

Reaffirmed vision and mission of the organization with minor additions

Mission

“To raise awareness of Sun Valley, Idaho and influence consumers in an effort

to increase visitor traffic from our target markets”

Vision

“Sun Valley, Idaho will be recognized as a leader in mountain lifestyle through its rich heritage and community values around sports, recreation,

arts and culture”

Partners in Tourism

City of Ketchum17%

1% LOT tax 58%

City of Sun Valley11%

Idaho Travel Council11%

Members6%

City of Ketchum

LOT tax

City of Sun Valley

Idaho Travel Council

Membership

Budget history2015/16 Budget 2016/17 Anticipated

Core Budget Core Budget

City of Ketchum $440,000 City of Ketchum $440,000

City of Sun Valley $275,000 City of Sun Valley $275,000

Idaho Travel Council $220,000 Idaho Travel Council $251,000

Membership $80,000 Membership $80,000

Miscellaneous $10,000 Miscellaneous $10,000

Total Core Budget: $1,010,000 Total Core Budget: $1,056,000

Air Service Budget: Air Service Budget: $1,510,750

($679K + 176K carryover) 1,158,397 (estimated)

Total Budget: $2.17M Total Budget (est.): $2.57M

Expenses (’16-’17)

Marketing74%

Visitor Center9%

Admin + Overhead17%

Marketing

Visitor Center

Admin + Overhead

DMAI Industry Budget Allocations In Dollars VSV Avg DMO

Overhead $107K 5% 9%

Salaries $340K 13% 38%

$$ to Marketing $2.118M 82% 51%

•)

Data from Destinations Marketing Association InternationalBased on budget of $2-$5m w/ Avg # of Staff 15

Winter ’16-’17 Results(Nov 1, 2016 – March 31, 2017)

Indicator Previous Year As of Mar 30, 2017

Room nights sold 109,645 109,428 (0%)

LOT Collection $807,406 $861,867 (+6%)

Enplanements 31,151 35,284 (+12%)

Website visits 178,798 238,548 (+25%)

Facebook fans 76,126 79,677 (+4%)

Instagram fans 7,897 9,097 (+13%)

’16-’17 Winter Advertising

PR Top Features

’16-’17 Winter PR Highlights

Presenter

Presentation Notes

Goal- to attract destination guests and benefit the entire business community Right message, right customer, right time. Our approach focused on programmatic targeting, data research paid social and Marketing intelligence. When we find the right audience and match with the right message or story at the right time that is best for sustainable growth in our community. Technology has allowed us to be much better at this approach through new outlets and in a number of ways; video, photo, social post blog articles etc. We are levering a number of different channels. Programmatically, via examples of how this works Paid social Channels Long lead media coverage, articles stories, Electronic. Native adverting’s or advertorials, with travel resource websites. using people who are influencers by social channels, experts in their field of interest ie fly fishing, craft spirits, history, art   GOING TO WHERE THE PEOPLE ARE, not making them come to us as the only way to know about us. Travel resource site our plan to work on content distribution/ OTA’s targeting campaign to specific audiences with tailoring content accordingly. Aligning messaging with stories across marketing, social, PR and content efforts, we will more efficiently build awareness of Breckenridge as a mountain vacation destination among existing and new audiences. This year’s summer camping featured a large “high impact” advertising take over that gave the tourism the highest reach and engagement of any ad performance we have run to date. The supplemental campaign revolved around a series of rich media display campaigns and video-pre roll campaigns that were targeted to specific activities to support the large high impact ads. Storys. Telling stories Messages over arching of activities but deep more focus on deeper more feature so f Health wellness, Blesire travel, Shopping or thrift stores,

Target Audience

MRI. Doublebase 2016

36.8 MM

29.6 MM

7 MM

People who take active vacations

People who backpack/hike, fish, bike, participate in other outdoor activities, play tennis and golf and visit a health spa while on vacation

People who backpack/hike, fish, bike, participate in other outdoor activities, arts, culture, music, food, golf and visit a health spa while on vacation in the following markets: • Seattle/Tacoma• New York, NY• San Francisco• Los Angeles• Salt Lake City• Portland• Denver• Chicago• Idaho Falls/Boise

Average HHI: $105,700

Average # of children

(Age 0-17):1.9

Life Cycle of a Traveler

AwarenessNot planning…but open to inspiration

ConsiderationStarting the process

ComparisonShort list of hotels

BookingFlight > Hotel

ExperienceActively on vacation

AdvocateReviews, Facebook,

Word of Mouth

Week 20+ : “I want to get away”

Week 16: • 5 Destinations• 0 Hotels

Week 12: • 3 Destinations• 6 Hotels

Week 4: • 1 Destinations• 15 Hotels

Week 0: Booked

Book Additional Activities• Restaurants• Bike Rentals• Events• Hiking Trails

Already thinking about next trip!

Source: Trip Advisor

Summer Advertising Spend Flow

$0$20,000$40,000$60,000$80,000

$100,000$120,000$140,000$160,000

April May June July August September

Dollar Amount

Dollar Amount

Winter Est. Advertising Spend Flow

$0

$50,000

$100,000

$150,000

$200,000

Oct Nov Dec. Jan Feb. March

Dollar Amount

Dollar Amount

Strategy - Spend

SPEND BY MARKET

SEA8%

NYC22%

SF12%PDX

8%LA

19%

REG9%

CHI14%

NAT8%

SPEND BY MIX

Display4% Social

Images19%

Content Partnerships

6%High

Impact22%

Video49%

Spend by Phase

58%

36%

6%

0%

10%

20%

30%

40%

50%

60%

70%

Inspirational Content Conversion

Brand Video

Landing Page

Landing page

Take Over

Public Relations

Fahlgren MortineLong lead story pitching ‘Feature’ VS ‘Mention’ synchronized with social media initiatives and advertising planning, including content sharing, enthusiast engagement.

New Story IdeasBlesiuer Travel, Innovation, Made in the Valley, Health &Wellness, Arts/Culture, Family “to do’s”

New Initiatives

Air Service Summer & Winter 12% increase seats with some markets seeing increasing flights Lodging Study DestiMetrics Summer Consumer Research (NPS)Occupancy Forecast Report Development of new tourism indicators/metricsDeveloping new guest profiles & personas Fall

Air Service Update

More seats and flights 12% more seats added for summer 2017

(projection - fall UA flights still being finalized)

NEW! Expanded United SFO service begins June 10 Expanded Alaska SEA service June 9 – Dec 10

(10 months in 2017, June-March!) New Alaska PDX summer service June 14 – Sept 17

12 % increase for winter

Lodging Mix & Capacity

DestiMetrics

Metrics

Media Performance Metrics: Increase qualified website traffic by 10% Obtain a video completion rate of 75% Increase social media followers and engagement metrics (likes,

comments, shares) by 10%

Additional Metrics (not measured directly via paid media): Ensure load factors on direct flights and Yields are maximized with

right passenger mix at 78-80%+ Increase room nights: 8% & Occupancy: 5%

Goals & Objectives Better understand current levels & our current customer & new

customer opportunities Maintain summer business levels, focus on need periods, Fall,

early Winter, March, Spring and early Summer. Goal +5% in Occupancy Perceptions that more than just the usual, from a mountain

town. With that offers a National Park experience w/out the park or crowds, arts, wellness, etc. Elimination of the membership now focused on “what’s best for

the guest” Data to help find the right people/product refinement &

development of the right offerings & the ‘Why not the What’ Video, Channel distribution Yield current- most valuable guest at a particular time of year,

Potential New most impactful guest & when

Tourism Indicators YTD 2017

Occupancy/ADR (DestiMetrics)

Fall 17 ’“Fall”/opportunity time period Keyword

Search (Fall Sun Valley)

Trip Advisor Views +10%

(TripAdvisor) early winter 2017

Visitor Center Visits +5%

Web Traffic Counts +33%

LOT Tax Revenue 5% avg.

(YTD +8%)

Net Promoter Score

(RRC) Fall 17’ 82-85 good

L.O.S (Length of Stay) Avg. 0.4%

(RRC & DestiMetrics) Fall 17’

% of new visitor’s growth

(RRC) Fall 17’ Establish Baseline.

Enplanements (Fly Sun) / +12%

Fall 2017

Opportunity to grow occupancy & visitationMessages: food/drink & culture, outdoor activities,

Events/“Fall is Festival Season” Audiences: couples, young families, empty nesters, sight

seekers, leaf peepers, multi-gen. families. RetargetingRegional Market, w/opportunities for San Francisco and

Seattle expanded service

Leveraging

The funds will be leveraged with our other partners to meet our fulfill our strategy and meet our goals and objectives You get the best minds in the business with our vendors in media placement

returning a 20% value for ever dollar spent Access to additional data insights from media outlets like FaceBook,

Instagram that are only available to top clients. Industry best practices & learnings from others. Both their successes and

more importantly their mistakes.

Asking for $300,000

12% increase over last year, while maintaining the same level of contribution to our 17’-18’ anticipated budget

Why 12 % increase in spend? Maintain our current level of Funding ASB funding we be at short fall, less rollover availabrdue to operational

expense and due to MRG’s Media expense increase for same amount of reach & frequency FaceBook rebuilding fan base 64% increase in Visitor Center rent Guest Research DestiMetrics Lodging and Occupancy analysis on a monthly basis Advertising conversation study value of ROI to tax collections Elimination of Membership dues

3 Key Take-Aways

Strategy that is Data & Information driven

New Initiatives

Being a Partner, building a relationship as an asset

From the entire SVMA Staff, BOD and Advisory Committee

Thank You for Your Continued

Support

FY2018 Budget Request to

City of Sun Valley June 5, 2017

1

bringing community together

2

3

4

Ridership by month

2012/13 2013/14 2014/15 2015/16 2016/17

DEC riders 57,338 54,817 58,061 62,705 64,103

JAN riders 64,817 66,231 67,594 69,226 76,679

FEB riders 58,921 69,377 63,525 72,006 75,267

MAR riders 59,414 66,722 59,072 72,061 68,386

APRIL riders 32,446 36,825 30,568 32,654 35,874

TOTALS 272.936 293,972 278,820 308,652 320,309

4% up year over year

17% up over 4 years ago

5

• Red route up 13% winter over winter

• Blue Route up 9.5% winter over winter – Night owl was up 54%

• Galena Ride ‘n Glide success – 454 riders for first pilot season of 28 days

• Airport Ride ‘n Fly start-up – 581 riders for inaugural year over 93 days of service

• 2016 was 2nd best year overall – 2017 on track to be best year ever

• 3 years running of ZERO at-fault injury accidents

6

Mobility

Safety

Economic benefit

Visitor amenity

Quality of life

Connect community

7

8

What you asked for What we delivered

Red Route improvements 2 buses on Red Route for the entire winter (vs past

years of only 1 bus in early/late winter) plus new

demand response service in off-season

Blue Route consistency year-

round

30 minute frequency on Blue Route is now the

standard from 7a-6:30p year-round (vs. 60 minute

frequency in past years during off-season)

Better late night service Mountain Rides increased night service by 2.5

hours/night in winter and 1.5 hour/night in summer,

resulting in 54% increase in ridership after 9p

Improve bus stops New bus stop signage designed, new art at bus stop

program, partnership with Community School

Better customer information

and technology

New phone app launched and new website; both

allow for real-time bus locator

Maintain high quality

experience for our visitors

Ridership continues to improve, safety record is

excellent, customer service rating is high

9

How’s it being spent?

How is it allocated?

7.5% increase requested for

FY18 $317,000

85% operations

Improved service

Improved support

Higher starting wages

15% capital

Bus stops 2 new buses, vans

FY2018 request context

• $35k decrease in federal funding • Retaining and attracting employees is tougher than ever

– $14/hr is no longer cutting it for starting, seasonal driver wage

– 6 employees/trainees lost in past 9 months to better jobs with higher wages, year-round work

– If we don’t invest, we sacrifice service quality/safety

• Increased costs – Fuel estimated to continue to increase – Health insurance up 12% year over year and 68% in past 5

years

• Fulfill 5 year plan goals – Continue to invest in Blue Route, Red Route, Valley Route,

and new services 10

FY2018 request vs. LOT

• As a percentage of LOT, Mountain Rides’ request is lower than FY11-FY16 average

11

LOT analysis FY11 FY12 FY13 FY14 FY15 FY16 FY17 (proj) FY18 (est)

Sun Valley base LOT receipts

$1,247,217 $1,222,868 $1,248,522 $1,257,423 $1,215,857 $1,430,402 $1,500,000 $1,550,000

Mountain Rides investment $300,000 $275,000 $250,000 $250,000 $250,000 $275,000 $295,000 $317,000

Mountain Rides investment as % of

LOT 24.05% 22.49% 20.02% 19.88% 20.56% 19.23% 19.67% 20.45%

21% of LOT for MR over 6 yrs.

Mountain Rides wage snapshot

For every $1 of wage, Mountain Rides pays $0.38 in overall burden • Lowest of any funding partner

12

Hourly wage, $1.00

Taxes, $0.08

Workers Comp, $0.08

Health insurance,

$0.15

Retirement, $0.07 Payroll breakdown

Higher starting wage is mission critical. Service may be cut without it.

• MR average hourly wage, all positions: $21.33 • MR average hourly wage, full-time drivers: $18.42 • MR average hourly wage, seasonal drivers: $16.37 • MR current starting wage for winter only drivers: $14-$15

These wages need to be

$16-$18/hr. to be competitive

FY18 service – year-round routes

• Red Route – Year-round connectivity for Red Route service

area thru demand response service – Continue 30 minute frequency for entire

winter season

• Blue Route – Continue year-round 30 minute frequency and

improved night service winter and summer with extended summer 2018 service

• Valley Route – Continued investments with additional evening

or weekend trip – Support growth (13% up YTD) – More pass partnerships with employers

13

FY18 service – newer services • Improve Galena Ride ‘n Glide service

– Longer season (mid-Dec through Mar)

– More trips between SNRA and Galena

– BCRD has committed to support

• Airport Ride ‘n Fly – Hoping for new financial partnerships

for support from FSVA and hotels

– Longer season (mid-Dec through early April) next year, better matched with flights

14

FY18 preview – other services and capital projects

• Vanpool – Continue 6 routes with Sun Valley Co and look

for new opportunities

• Bus stop improvements – New, distinctive signage for bus stops with solar

lighting – Benches and shelter improvements

• Bike-ped – Facilitate bike-ped working group

• E-bike discussion, as an example

– Continue progress of Bike-ped Master Plan

• New bus and vans for fleet

15

16

METRIC GOAL RECENT

PERFORMANCE

Riders per hour 14 20

Cost per hour Less than $86 $83

Cost per mile Less than $5.65 $5.30

Road calls per 10k

miles Less than 1 0.5

Accidents per 100k

miles Less than 1 0

17

18 bringing community together

Mountain Rides Transportation Authority

Consolidated FY2018 DRAFT Budget

as of May 30, 2017

ALL FUNDS SUMMARY

Revenue

Operations Fund 2,803,898.00 2,886,149.88 2.9%

Capital Equipment Fund 900,000.00 540,774.69 -39.9%

Capital Equipment Reserve Carryover 73,000.00 50,587.50 -30.7%

Capital Equipment use of funds -22,412.50 10,774.69 0.0%

Work Force Housing Fund 47,000.00 31,225.00 -33.6%

Work Force Housing Reserve Carryover 5,775.00 15,775.00 173.2%

Work Force Housing use of funds 0.00 -5,775.00

Facilities Fund 141,988.00 88,133.00 -37.9%

Facilities Reserve Carryover 35,000.00 65,096.00 86.0%

Facilities Fund use of funds 28,108.00 0.00 -100.0%

Contingency Fund 60,025.00 20,025.00 -66.6%

Contingency Reserve Carryover 215,000.00 275,025.00 27.9%

Contingency Fund use of funds 0.00 0.00

Total Revenue 4,287,381.50 3,977,790.75 -7.2%

Expense

Operations Fund 2,803,898.00 2,889,371.00 3.0%

Capital Equipment Fund 900,000.00 530,000.00 -41.1%

Work Force Housing Fund 37,000.00 37,000.00 0.0%

Facilities Fund 140,000.00 60,000.00 -57.1%

Contingency Fund 0.00 0.00

Total Expense 3,880,898.00 3,516,371.00 -9.4%

Gross Revenue 406,483.50 461,419.75 13.5%

Less Fund Balances held in Reserve

Capital Equipment Fund Reserve 50,587.50 61,362.19 21.3%

Work Force Housing Fund Reserve 15,775.00 10,000.00 -36.6%

Facilities Fund Reserve 65,096.00 93,229.00 43.2%

Contingency Fund Reserve 275,025.00 295,050.00 7.3%

Total Fund Balances in Reserve 406,483.50 459,641.19 13.1%

NET Revenue (Gross Revenue minus Funds Held in Reserve) 0.00 1,778.56

SUMMARY OF TOTAL LOCAL FUNDING REQUESTS FY2017 operating capital FY2018 operating capital

City of Ketchum 590,000.00$ 501,500.00$ 88,500.00$ 634,250.00$ 539,112.50$ 95,137.50$

City of Sun Valley 295,000.00$ 250,750.00$ 44,250.00$ 317,125.00$ 269,556.25$ 47,568.75$

City of Hailey 72,500.00$ 61,625.00$ 10,875.00$ 77,937.50$ 66,246.88$ 11,690.63$

City of Bellevue 5,000.00$ 4,250.00$ 750.00$ 5,375.00$ 4,568.75$ 806.25$

Blaine County 130,000.00$ 110,500.00$ 19,500.00$ 139,750.00$ 118,787.50$ 20,962.50$

SV CO 184,000.00$ 156,400.00$ 27,600.00$ 197,800.00$ 168,130.00$ 29,670.00$

1,276,500.00$ 1,085,025.00$ 191,475.00$ 1,372,237.50$ 1,166,401.88$ 205,835.63$

FY2018 Breakout

% Difference

FY17 vs. FY18FY2017 Budget

adopted 9/21/2016 FY2018 Budget

FY2017 Breakout

3