Investing in the Middle East and Qatar, growing globally...3 Eaton’s businesses Industrial Sector...

© 2013 Eaton. All rights reserved.

Investing in the Middle East and Qatar, growing globally Sandy Cutler, Chairman and Chief Executive Officer

Frank Campbell, President EMEA - Electrical Sector

November 12, 2013

2 © 2013 Eaton. All rights reserved.

Powering businesses worldwide for more than 100 years

• Founded in 1911 by J.O. Eaton

• Chairman & CEO – Alexander M. Cutler

• Headquarters: Dublin, Ireland

• Key locations in Cleveland, Ohio; Shanghai, China; Morges, Switzerland; Sao Paulo, Brazil

• Innovation Centers in regions around the world

• Customers in more than 175 countries

• Sales of $21.8 billion*

• 50% of sales outside the U.S.

• Approximately 102,000 employees

* 2012 Sales Pro-forma, including Cooper


Eaton’s businesses

Industrial Sector

$8.6 B Sales

Vehicle

Hydraulics

Aerospace

Electrical Sector

$13.2 B Sales*

Electrical Products

Electrical Systems & Services

* 2012 Sales by Sector Pro-forma, including Cooper


Eaton is a power management company

Uniquely positioned to provide safe, reliable, efficient and sustainable

power management solutions for our global customers

Electrical Fluid Mechanical

Cities &

Buildings

Industrial &

Machinery

Information

Technology

Energy &

Utilities

Transportation Infrastructure


Long term megatrends that can supercharge our growth

60…Percentage increase in global demand for energy in

buildings projected by 2050

600…Percentage increase in the global LED lighting

market projected by 2020, a CAGR of ~25%

70…Percentage increase in liquid petroleum demand in

non-OECD nations expected by 2040

150…Percentage increase in annual distances travelled

by commercial aviation expected by 2030

70…Percentage increase in food production by 2050

necessary to feed a global population of 9.1 billion people


Recent acquisitions have made us a stronger company

+ Largest acquisition in Eaton’s 100+

year history

+ Grows the global scale of our electrical

business with virtually no overlap

+ Increases leverage to global megatrends:

energy efficiency, utility grid upgrade,

industrial safety

+ Enhance global customer relationships to

drive future growth

+ Increase best-cost country (BCC)

manufacturing

+ Drive localization of key product platforms

for local markets

Transform Eaton Franchise Enhance Global Capability

Low-Voltage Electrical Business


• Mid 1970s

• Westinghouse Electric opens an office in Dubai

• Westinghouse forms a partnership (WESCOSA) with a

prominent local partner

• Late 1970s

• Westinghouse forms a local partnership to assemble and

distribute circuit breakers in the ME

• Mid-late 2000s

• Several key acquisitions bring direct presence and more

partners (MEM, BILL, HOLEC, CH, MOELLER, MGE)

• 2009

• Opens first manufacturing facility in Dammam

• Eaton purchases 49% interest in SEG Middle East

Power Solutions & Switchboard (JV) to manufacture in

Abu Dhabi

• 2010 to the present

• Accelerate the organic growth trajectory through

investments in additional commercial resources

• Late 1996

• Cooper begins its activity with Crouse-Hinds LLC set up

for trading/local assembly to support CEAG business

• Early 2007

• Cooper Industries FZE set up to route the customer

service and order management locally

• Mid 2008

• Business doubles in revenues and Cooper expands its

presence, creating a new head office in Dubai

• Mid 2009

• Set up of Dammam plant (Saudi Arabia) for

manufacturing cable trays and switch racks

• Mid 2010

• Global Sourcing Center Initiative; a major step in

streamlining process and bringing significant

operational benefits

• Late 2012

• Cooper merged into Eaton worldwide

Operating in the Middle East for four decades

Some of our legacy brands


Growth opportunities fuelled by investment in infrastructure and energy industries

Saudi Arabia

We provide world-class power management

solutions for energy intensive industries

IEC

NEMA/ANSI - IEC


Eaton in Qatar

• Eaton presence in Qatar since 1990s through legacy brands:

MEM, BILL, HOLEC

• Strong distribution channels stocking complete range of electrical

distribution products

• Supplier of power distribution, LED lighting, explosion proof and

power quality electrical solutions to many of the country’s most

high profile infrastructure projects

• Eaton services the project segment through its KEMA KEUR

certified franchised panel builders


Power management portfolio helping Qatar to build world-class infrastructure

data centers industrial utility commercial/infrastructure oil & gas


Construction projects On time project execution

Projects of any size require

customized support and solutions to

design, deliver and maintain safe,

reliable and efficient infrastructure

Our solutions help customers achieve:

• Improved project execution with expert design support

and proven project management

• Reliable and safe power throughout the facility

• Improved ROI with lifecycle support and services


Oil and gas, downstream & upstream De-risk by design

Increasing demand drives operations in

more harsh and hazardous environments

• Higher operating costs

• Operational complexity

• Increased risk

• More stringent regulations

Our solutions help customers achieve:

• Optimized performance for lower cost of

ownership and reduced complexity

• Increased operational predictability

• Enhanced safety to protect people and profit


Our solutions help customers:

• Deliver power more reliably and efficiently

• Modernize and extend the life of aging infrastructure

• Protect people, data and processes with innovative

safety solutions

Power utilities Reliable performance for a better grid

Utilities face increasing challenges:

• Achieving automation goals

• Complying with changing regulations

• Meeting technical labor needs


Strong relationships with customers and partners

Customers Projects Key channels

and partners Burj Al Arab

Qatar National

Convention

Center

Sadara Chemical Company

Yas Hotel

Ferrari World

Ruwais Refinery

http://www.kfbgroup.com.sa/

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…served by local teams in Qatar and across the region

•19 offices, 300 employees

•Manufacturing in Dammam

and UAE

•Local distribution center in Jebel Ali

•Over 90 channel partners

•18 Eaton Authorized Service Providers

Eaton in the Middle East today

UAE

Saudi Arabia

Syria

Jordan

Lebanon

Kuwait

Yemen

Oman

Qatar

Iran Iraq

Egypt

Bahrain

Jeddah

Riyadh

Al Khobar

Abu Dhabi

Jebel Ali


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Investing in the Middle East and Qatar, growing globally...3 Eaton’s businesses Industrial Sector...

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