Investing InLifelongLearningConvince Your Boss

Why Training Is Important for Trainers Businesses lose up to $13.5million per 1,000 employees everyyear due to ineffective training. For employee training andonboarding to be successful,trainers need to be properlyequipped with the right knowledgeand skills. 

When you regularly train the trainer, you’re making surethat the rest of the organization is properly trained.

Why Training Is Important for Trainers Professional Growth of the Trainer and Their Trainees: By investing in the professional growth ofyour trainers, you’re also investing in the careers of your employees. Ensure their training skills andknowledge are updated with new trends and methods. Alignment of Training With Organizational Goals: Every organization has a unique vision and mission. By training the trainer, you're making sure the training programs they create andexecute will be aligned with what your company hopes to achieve. Proper Assessment of Employee Competencies: Trainers who are properly equipped with trainingskills can accurately assess and evaluate whether an employee is ready to step on the floor and makecritical business decisions on their own.

Effective Training Program Design and Implementation: When thetrainer identifies training gaps, they need to design a training program thatmaximizes adult learning. They need to know how to tailor their curriculumaccording to skill levels and learning styles.

Why Choose ATD for Training For more than 75 years, our mission hasbeen to empower talent developmentprofessionals with the knowledge andskills they need to be successful andremain competitive.

What Others Are Saying. . . 

“I’ve personally been able to usethe ATD courses to redirect my

focus and passion fromfacilitating to instruc tional design.Without ATD, I don’t know that thechange would have been possible.Thank you ATD for all you do and

offer!”

“Attending the ATD MasterInstructional Designer

Program equipped me withthe formal knowledge I hadbeen lacking in my career.”

“The Training Certificate transformedhow I approach training, including

person alizing my content whilemaking it relevant to diverse

audiences. I recommend this courseto anyone who wants to deliver an

unforgettable training that willenhance their learners’ decision-

making abilities.”Adrian Myers

Instructional Designer Suzanne Taylor

ATD Master Instructional Designer Katie Amin

Global Security Operations Trainer

Mapping Your Learning Path GET CERTIFIED—DEMONSTRATE EXPERTISE

Certified Professional in Learning andPerformance (CPLP) 

5 Years of Education/ExperienceRequired

VALIDATE YOUR KNOWLEDGE ATD Master Series

2-3 Years of Experience(Recommended) 

TACKLE COMMON CHALLENGES Self-Paced Courses

EXPAND YOUR SKILL SET Certificates

Foundational Learning

GET CERTIFIED—BOOST YOUR CREDIBILITY Associate Professional in Talent

Development (APTD) 3 Years of

Education/ExperienceRequired