Investing in Circular Economy:

Sitra perspective

Mari Pantsar, 13th of October 2015 Finnish Innovation Fund Sitra

World Resources Forum

2 Sitra • Mari Pantsar • 13.10.2015 •

1.  A gift from Parliament to the 50-year-old Finland

2.  An independent foresight agency: futurologist, researcher, visionary, developer, experimentalist, partner, trainer, networker

3.  Funded by returns on endowment capital and capital investments

4.  Vision of Finland as a successful pioneer in sustainable well-being

5.  Sitra has three themes, 6 focus areas and dozens of projects

+ 1 Building our future together

5 + 1 key facts about Sitra

Photograph: Erkki Laitila, HS/Lehtikuva 1967

Circular economy approaches: At least 2 billion euro annual potential in six sectors in Finland Sources: McKinsey, Gaia Consulting

Sitra • Kari Herlevi • 13th of October 2015 • 5

Annual value of key opportunities identified EUR millions by 2030

Forest, pulp and paper industries

Minimising food waste

Sharing and second hand market

Machinery & equipment industry

Total ~2 000 million €

Construction sector

375

230

165

450

255

510

~ 2000

Nutrient recycling

4

Towards Smart & Circular & Clean Helsinki Capital Region – a new business ecosystem approach

2020 Helsinki Capital

Region is globally leading

Smart & Circular & Clean -reference area

Helsinki Capital Region

Smart

Clean

Digitalization

Transport

Infrastructure

Energy

Waste and wastewater

Consumer cleantech

Circular

q  Holistic approach towards smart & circular & clean international scale reference area; 20-30 projects by 2020.

q  Co-creation and co-financing between the state, three cities, 15 companies, 4 research organizations.

q  A strategic focus area of Finland’s government.

+1000 jobs / year

-500 kt CO2 eq / year

+100M€ tax returns /

year

PROMOTION OF

LOCAL FOOD

BIOGAS PRODUCTION

ENERGY EFFICIENT APARTMENT BUILDINGS

MITIGATION OF

BIOWASTE

OPTIMIZING LOGISTICS OF LAND

CONSTRUCTION

DECREASE OF WATER-USAGE IN

BUILDINGS

LOCAL BIOMASS IN ENERGY

PRODUCTION

ADVANCING PUBLIC & LIGHT

TRANSPORTATION

Circular and Resource Wise Measures Have Significant Positive Economic Impacts on Urban

Region

Societal experiments and trials in Jyväskylä region

Idea: Comprehensive logistics solution which uses wireless sensors to measure and forecast the fill-level of waste containers and generates smart collection plans using the most efficient schedules and routes.

6

Enevo – ”Uber of trash cans”

Sources: Enevo.com, Kauppalehti

sitra.fi/ekologia/kiertotalous

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