Investigating Advertising Slogans

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    01-Jan-2017
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Transcript of Investigating Advertising Slogans

  • SpriteL'Oral

  • SPRITESPRITESPRITESPRITE

  • SLOGANp: You drink Sprite

    q: You obey your thirst

  • CONDITIONAL STATEMENT

    p qIf - thenHypothesisConclusion

  • CONDITIONALIf you drink Sprite, then you obey your thirst.

    p q

  • NEGATION (~)The negative of a statement.

    ~ p : You dont drink Sprite~ q : You dont obey your thirst

  • INVERSEIf you dont drink Sprite, then you dont obey your thirst.

    ~ p ~ q

  • CONVERSEIf you obey your thirst, then you drink Sprite.q p

  • CONTRAPOSITIVEIf you dont obey your thirst, then you dont drink Sprite.~ q ~ p

  • SpriteIf you drink Sprite, then you obey your thirst.If you obey your thirst, then you drink Sprite.If you dont drink Sprite, then you dont obey your thirst.If you dont obey your thirst, then you dont drink Sprite.

  • Because youre worth it!

  • SLOGANp: You use L'Oral products q: Youre worth it

  • CONDITIONALIf you use L'Oral products, then youre worth it.p q1

  • INVERSEIf you dont use L'Oral products, then youre not worth it.~p ~q2

  • CONVERSEIf youre worth it, then you use L'Oral products.q p3

  • CONTRAPOSITIVE If youre not worth it, then you dont use L'Oral products.~q ~p4

  • If you use L'Oral products, then youre worth it.If you dont use L'Oral products, then youre not worth it.If youre worth it, then you use L'Oral products.If youre not worth it, then you dont use L'Oral products.

  • Choose a product (food, drink, car, cosmetics, clothing, etc.). Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.

  • Create a poster to present your analysisthe product (or brand) namepicture(s)sloganall four statementsyour reflections

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