Invest Bromley

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investment opportunities in the London Borough of BromLey

Fact File: vital statisticslondon’s biggest, leaFiest borough

12 development sites in bromley town centre

platinum dozen

Biggin Hill AirportBeckenHAmorpington

Invest Bromley

London Borough of BromLeytown centre manager and Business support civic centrestockwell closeBromley Br1 3uh020 8313 [email protected]/business

cathedraL groupJames Bishophead of new Businesscathedral group plcst thomas’s churchst thomas streetLondon se1 9ry020 7939 [email protected]

asprey homesBruce walker honorary chairmanasprey homes Limited mega housecrest view drive petts wood, orpingtonKent, Br5 1Bytelephone: 01689 [email protected]

ward homes paul dawsonLand managerward homesweald house88 main roadsundridge Kent tn14 6er01959 568 [email protected]

affinity suttonLisa Louishead of external communicationsaffinity suttonLevel 66 more London placetooley streetLondon se1 2da0300 100 [email protected]

gLadeshoward oldstein general managerthe gladeshigh street Bromley Br1 1dndirect Line 020 8249 4343switchboard 020 8313 9292 [email protected] www.theglades.uk.com

peLLingsdonald proudhead of Business developmentpellings LLp24 widmore roadBromley Br1 1ryt: 020 8460 9114e: [email protected] www.pellings.co.uk

Key partners in BromLey’s deveLopment:

Invest Bromley

Editor: Siobhán Crozier dEsignErs: Allan Sommerville, Gene Cornelius, Katrin Smejkal, Smallfury Designs contributors: Sarah Herbert, David GrayProduction Editor: Rachael Schofield hEad of businEss dEvEloPmEnt: Paul Gussar officE managEr: Sue Maparamanaging dirEctor: Toby FoximagEs: London Borough of Bromley, London Biggin Hill Airport, The Glades, Studio Egret West, Network Rail, Southeastern Railways, Bromley Mytime, Frontrow Productions - David Fernandes, Cathedral Group

PrintEd by: Tradewinds

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© 3Fox International Limited 2011. All material is strictly copyright and all rights are reserved. Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden. The greatest care has been taken to ensure accuracy of information in this magazine at the time of going to press, but we accept no responsibility for omissions or errors. The views expressed in this magazine are notnecessarily those of 3Fox International Limited.

Enfield

BarnetHarrow

EalingHillingdon

Hounslow

Richmond

Kingston

Brent Camden

Haringey

IslingtonHackney

WalthamForest Redbridge

Barking &Dagenham

Bexley

BROMLEY

Newham

Greenwich

Croydon

Lewisham

Tower HamletsCity

Southwark

WestminsterK&C

LambethWandsworth

Sutton

Merton

H&F

Havering

well connected bromley

Bromley is

51˚ 24´ 025.2˝N00˚ 01´ 015.6˝E

Bromley South

Bromley North Shortlands

Beckenham Junction

New Beckenham

Kent House

Clock House

Elmers End

Eden Park

Elmstead Woods

West Wickham

Hayes

Bickley

Chislehurst

Petts Wood

Orpington

Biggin Hill AirportDowne

CudhamBiggin Hill

locksbottom

HayesWest Wickham

Petts Wood

Beckenham

Chislehurst

Penge

Bromley

“Bromley is a borough with a long history of successful business and a major contributor to growth in South London. The wealth of talent in Bromley is impressive” Thorsten Seeger Regional business director, Barclays

invest bromley Autumn 2011 23

Retail 3 town centres: Bromley, Beckenham and Orpington. Bromley town centre – over 700 retail, commercial and leisure businesses and 20,000 jobs The Glades is one of the largest shopping centres in the region. Over 70% of visitors in aBC1 social grade.

essential Bromley:Business

There are over 12,000 VAT registered businesses in Bromley and the majority of local businesses are small companies with fewer than nine employees.

Bromley’s strongest employment sectors are business services, financial intermediation, construction, retailing and wholesale distribution.

transport

26 stations in BromleyConnections to Blackfriars, Charing Cross, Dover, Lewisham, London Bridge, Victoria, Waterloo

Journey times in minutes Bromley Bromley South NorthBlackfriars 24 33London Bridge 36 26Victoria 16 29Waterloo 35 34

A21 – direct link to M25 and Greenwich and Lewisham

A20 links to M20, leading to Folkestone and Dover

Trams link Beckenham to Croydon, Merton, Sutton and Wimbledon

45 minutes drive to Gatwick airport Heathrow airport is 60 minutes

Bromley’s Biggin Hill airport specialises in executive aircraft handling and group charter flights

Housing

76% of local homes areowner-occupiedPrices in 2011 are 82.1% of the average across the London region

Land Registry property prices (May 2011)

All homes £283,208Detached £558,964Semi-detached £313,798Terraced £249,899Flats/Maisonettes £199,516

education

175 nurseries in Bromley

74 primary schools

17 secondary schools

15 primary schools currently rated outstanding by Ofsted

Bromley’s high performing secondary schools(% achieving 5 GCSE A* in 2010 – national average is 53.4%) Type GCSE A* (pupils) score

St Olave’s & St Saviour’s (Boys) Voluntary aided (957) 100%

Newstead Wood (Girls) Foundation (987) 100%

Bromley High (Girls) Independent (891) 100%

Bishop Challoner (Mixed) Independent (425) 89%

Farringtons (Mixed) Independent (519) 83%

Langley Park (Boys) Foundation (1681) 79%

Langley Park (Girls) Foundation (1622) 78%

Hayes (Mixed) Foundation (1628) 77%

Ravens Wood (Boys) Foundation (1508) 76%

Bullers Wood (Girls) Foundation (1439) 73%

02

invest bromley autumn 2011 03

04 IntroducIng bromley leafy bromley’s town centre is rated among london’s busiest retail destinations. development plans under way will see it realise its full potential.

10 town centre projects A summary of the main development opportunities in bromley town centre: what’s happening, who’s involved and what the schemes will deliver.

13 mAp town centre projects – opportunity sites – what is planned and where they are.

20 elsewhere In bromley projects around the borough: biggin hill, orpington and beckenham.

22 mArkets Facts and figures on housing, education and market-related topics.

24 contActs movers and shakers – the main development partners who are transforming bromley.

contentsissue one/autumn 2011

10

essential Bromley:tHe facts

Bromley has more green space than any London borough, with 11 golf courses and six sites of special scientific interest among 150 parks and woodlands. High Elms Country Park alone has over 100 hectares of countryside.

Bromley’s crime rate is one of the lowest in the capital. It compares favourably with the national average, providing a safe environment for residents and employees of Bromley’s businesses.

With 26 rail stations, Bromley’s excellent transport links to London include Victoria, Waterloo, London Bridge and Charing Cross. South coast links provide access to a wide pool of skilled labour.

St Mary Cray

Orpington

St Mary Cray

“Bromley is a great place to do business. Its great transport links, combined with good shopping and leisure facilities, makes it easier to attract and retain key employees. Bromley has a diverse mix of businesses of all sizes and sectors – it is an ideal place for us to do business and service our clients throughout south-east London and Kent.” Adrian Hollands Managing partner, Baker Tilly

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Capital’s newopportunityWith plans for greatly enhanced leisure and shopping facilities, London’s eighth largest retail centre will move up in the rankings, when developers set to work on 12 prime sites in Bromley’s town centre

IntroducIng Bromley


Pause beneath the arching portal of The Glades shopping centre. You’ll see local residents teeming along Bromley High Street, the London borough’s main retail artery. Trade remains a Bromley tradition, even in constrained economic times.

Alternatively, enjoy a quiet coffee by the old market square. Bromley’s original settlement was first granted a market charter in 1205. Over 800 years later, this London borough’s economy, driven by its town centre, merits comparison with cities in their own right, such as Southampton, Oxford and Norwich.

For instance, an average of 17 million shopping journeys are made to The Glades each year. Over 1.3 million people now live within Bromley’s immediate road and rail catchment area. Many Bromley residents belong to relatively affluent households enjoying an average household income of just over £43,000. Bromley also has an unemployment rate of 2.8%, significantly lower than the national average.

“Bromley town centre has always been an attractive place to do business, as it’s so well connected to London and to the countryside,” says Councillor Stephen Carr, Bromley Council’s leader. “People in the borough enjoy a family lifestyle, with high-performing schools, green spaces, low council tax and high house prices.”

Three quarters of Bromley’s 130,000

households are owner-occupiers; the third highest in London. Bromley’s borough-wide population is forecast to grow to 307,000 living in 136,000 households by 2020. Bromley hosts 18,000 self-employed residents and over 12,000 VAT registered businesses. “It’s no wonder the development community is showing great interest in our plans for Bromley town centre,” says Carr.

The town centre, sitting prominently on a ridge overlooking a verdant south-east London and north Kent landscape, includes 1.24 million square feet of retail space served by 21 bus routes and two rail stations. The current cultural and leisure offer includes two theatres, the Pavilion Leisure Centre, the Empire Cinema and over 40 bars, cafes and restaurants. The historic Charter and main town markets bustle regularly with farmers’ and continental markets.

To maintain and enhance the centre’s competitive position, the council recognises that it is vitally important to invest in and improve the centre’s

facilities, infrastructure and retail offer. “In the face of increased opposition

from nearby centres, it is vital that we continue to invest and that’s why we’re sending a strong signal to the development and investment communities, with our planned approach to future development in the town,” says Carr.

ThaT signal contains a clear message. The phased development of 12 prime sites throughout Bromley’s bustling metropolitan centre offers potentially lucrative returns. The total value of the Bromley town centre transformation could reach an estimated £1 billion. “We are determined to keep ahead of other town centres,” says Carr. “This is a political priority for the council and we are well advanced in delivering our carefully conceived plan.”

Councillor Peter Morgan, Bromley’s cabinet member for renewal and recreation, rewinds Bromley’s narrative back to the 1980s, when The Glades shopping centre first opened. It was originally promoted by – and continues to be partly owned by – the council.

“Bromley town centre carried on nicely as a middle-to-upper market retail destination,” says Morgan, a long-standing local resident. The Glades shopping centre blended middle to high-end multiples,

The public and private sectors are working closely together to deliver the largest retail opportunity in south-east London

By Paul coleman

Bromley

06

anchored by Debenhams and a large Marks & Spencer.

“However, the real challenge came when the department store sector underwent major restructuring,” says Morgan. Now the council is keen to ensure that the centre remains competitive through the provision of development sites that will deliver additional retail outlets, for which there is considerable demand.

The plan also explored ways to make people’s time spent in the town centre more habitual, longer and enjoyable. Local people, extensively consulted, clearly wanted schemes to reposition Bromley town centre as one of 21st century London’s most attractive retail and leisure destinations. “But they also wanted, wherever possible, to protect the town’s historic character as a market town,” adds Morgan.

The components of a resulting planning framework have since been worked into a development programme for the 12 sites. The basic strategy is refreshingly simple: increase Bromley’s leisure offering at the north and south of the town centre; enhance the retail core in the middle; improve public safety and make the town centre easier to walk around; expand an attractive public realm; and crucially, respect Bromley’s heritage.

Carr fully appreciates that the strategy’s complex delivery will need to be flexible to progress along a path of commercial

viability. The broad aim is to work with development partners who can help deliver 42,000sq m of retail floor-space, 7,000sq m of offices, 5,000sq m of leisure space and 2,000sq m of community, health and faith facilities.

Partnerships with housing providers will deliver up to 1,800 new homes with an aspiration to offer 35% as affordable housing. Bromley is already working with Asprey Homes to pursue part of this goal. When completed, the 12 schemes will also create 2,000 new jobs.

Bromley is also working with two developers, Land Group and Cathedral Group. Pragmatic flexibility underpins Bromley’s market-friendly plan, guided by the best advice from one of the development community’s top advisory teams, which is led by Neil Parlett at CB Richard Ellis (CBRE).

“We know that the final outcome might not look exactly as originally planned,” says Morgan. But the council is prepared to use all of its powers to make

above left leafy Bromley has more green spaces than any other london borough, and is home to crystal Palace Park. above right Residents and visitors are spoilt with over 40 bars, cafes and restaurants in the centre of Bromley – and the area action plan will deliver enhanced leisure opportunities, such as a nine-screen multiplex cinema.

IntroducIng Bromley

essential Bromley:tHe FaCts

Bromley benefits from excellent international transport links, including its own airport at Biggin Hill. Gatwick is only 45 minutes drive away and it takes one hour to reach Heathrow.

The borough of Bromley has 26 stations, with london Bridge only 26 minutes from Bromley north. london Victoria is 16 minutes from Bromley South, while canary Wharf is reached in 40 minutes.


this happen. Structured development partnerships will also help negotiations with the Mayor of London over public realm and transport improvements.

Development partnerships are the guiding principle for the future, based on delivering high quality design schemes. For instance, the Westmoreland Road car park site will soon be transformed into a £90 million development, known as Bromley South Central, a mixed-use scheme stemming directly from the development partnership between Bromley and the Cathedral Group.

This transformation centres on plans being developed jointly by local architect Guy Holloway and Stirling Prize-winning architect, Studio Egret West. The plans include a landscaped public piazza surrounded by a 120-room business quality hotel, up to eight family restaurants, a nine-screen multiplex, 200 apartments, 400 car parking spaces and a 60-metre high tower.

The partnership hopes to complete the scheme by 2014. Pre-lets have been secured on the hotel, cinema and a number of restaurants. “We’ve approached this project with determination and vision,” says Cathedral’s chief executive, Richard Upton.

Bromley South Central typifies the town centre’s development potential. “As a developer, we looked around Bromley and saw many opportunities,” recalls Martyn Evans, Cathedral’s marketing and creative director. “We are offering a choice of family restaurants, new hotels and a multiplex cinema – facilities that will be well received in the location.”

Plans are already under way, with projects being designed and blueprints drawn up, subject to planning permission. The evening economy at Bromley South Central will attract commuters and their families as they return from work via nearby Bromley South, one of Britain’s 50 busiest rail stations. Network Rail’s investment programme plans for the

College transformationone of Bromley’s completed regeneration projects is Bromley college of Further and Higher education, with students reaping the benefits of a £24 million investment in its Bromley common campus.

The Business and Professional centre and learning Resource centre were redeveloped to create a new landmark building. In phase two of the project, the new Technology

centre was built, housing industry standard workshops for training in craft trades.

The centre has a biomass boiler, which provides a green solution to heating. It also has high levels of insulation and sun pipes are used to ensure natural daylight

In 2011, Bromley merged with orpington college, which has had £26 million invested in its estate at The Walnuts in orpington.

Top Bromley common campus’ landmark Business and Professional centre. left The green Technology centre with biomass boiler and sun pipes for natural daylight. above orpington central campus.

station include lifts, step-free access, a wider gateline, a covered ‘kiss and drop point’ and a major layout refurbishment. By spring 2012, these measures should be implemented and will be reducing the impact of peak-period congestion.

The first of the development plans to be delivered is a joint scheme between Bromley Council and leisure provider Mytime for a £5 million upgrade of the Pavilion leisure centre, which will include a ten-pin bowling alley. This is due for completion next spring.

Bromley also has a preferred development partner, Land Group, to work on plans for a high-class hotel and conference centre on the listed Edwardian town hall site.

Adjacent to that site is Bromley North Village, which is the town’s historic core and conservation area. Listed inns, 17th century artisan housing and Victorian commercial buildings punctuate an original street pattern that also includes the market square.

There are at least 24 restaurants, eight bars and pubs, a theatre, a cinema, and 93 independent businesses trading in an area that complements the major shops in The Glades. Local residents are keen to see any revamp of Bromley North Village being respectful of conservation yet taking advantage of the area’s ‘village’ appeal. Residential projects, a hotel and restaurants are planned.

Nearby, new homes are also being sought as part of the planned redevelopment in and around Bromley North station, which will include a new bus and rail interchange. Improved pedestrian routes are being identified just north of this area, to link the 5,000 prosperous households within 10 minutes walking distance.

Capital Shopping Centres (CSC), joint owner of the 130-store Glades, wants to upgrade its leisure offer further by expanding on land at Queens Gardens. CSC has already added 4,700sq m of

prime retail at the centre’s extended southern flank in 2008. CSC’s optimism about Bromley is typified by Superdry, the increasingly popular fashion retailer, which has recently opened a new store in the upper mall. “Together with the newly upsized New Look store, the letting to Superdry is evidence of the success achieved in strengthening the fashion offer,” says Jonathan Ainsley, a CSC asset management director.

The largest development opportunity site – and the most transformational of the Bromley plan – involves Churchill Place, Site G. This extensive site, adjacent to the 1970s-built Churchill Theatre and Library, consists of a mix of buildings that house larger retail players such as TK Maxx, Dreams and also smaller independent outlets.

Bromley and CBRE have worked hard to refine Site G’s development proposition. Higher required densities might need a taller landmark building on Bromley’s ridge. Preliminary work also points

towards this key site featuring a major new retail centre, potentially anchored by a department store, that would balance The Glades and create a ‘retail circuit’ which would be interlinked via a pedestrian environment.

Options are being considered at Site G for a retail and leisure led development with scope for provision of enhanced public facilities.

“Encouraging meetings about Site G have already taken place with premier retailers,” says Marc Hume, Bromley’s director of strategic regeneration and development, who navigates the town centre’s transformational voyage on a daily basis. “We have listened closely to developers and retailers about the scheme’s design,” says Hume.

Carr, Morgan and Hume remain resolutely inflexible on the guiding principle of quality design. “We don’t want to create a clone town,” explains Hume. Bromley Council is already working with Studio Egret West, a landscape architect

08

IntroducIng Bromley

with a deservedly strong reputation for re-energising townscapes. David West and his team are assessing the potential to sympathetically convert and refurbish older buildings, so Bromley North Village can register strongly on London’s urban village radar.

West is exploring the design fabric across the broad spectrum of Bromley’s development sites, working to capture its identity to ensure cohesion, aiming to create a sense of place, rather than the collection of disparate projects that all too often typify modern townscapes. “The town’s topography, history and its famous past residents like HG Wells, all offer a legacy on which to build,” says West.

Studio Egret West is seeking to design ways and use materials that allow pedestrians easier movement along less cluttered streets, across safer roads and through a well-connected sequence of public spaces. West has already identified characteristics that make Bromley unique,

“We want to add an extra dimension of special particularity that allows people to say, ‘This is Bromley’,” says West.

That dimension is part of Bromley town centre’s attraction to potential investors and development partners. “Bromley’s councillors and officers are a clever set of people who really understand the town centre,” says Martyn Evans of Cathedral Group. “Of course, our final design will have to satisfy planners and councillors they’re right for Bromley’s people.”

Evans agrees that Bromley has taken a different approach and has learnt lessons from other places that have not realised their potential. “Refreshingly, the council see all of the different schemes as a single redevelopment process driven by a collection of partners.”

Stephen Carr is pleased Bromley’s strong message is being well received. “A revitalised Bromley will be a place characterised by development that conveys a sense of vibrancy and a zest for life,” says

Carr. “If we get this right, we’ll offer an exemplar development to the rest of outer London and we will have transformed Bromley town centre for the next generation of local people.”

The largest development opportunity site – and the most transformational of the Bromley plan – involves Churchill Place, or Site G, adjacent to the 1970s Churchill Theatre and library

Below left and above The central library and churchill Theatre next to churchill Place (Site G), Bromley’s largest development opportunity. left The Glades shopping centre, attracts an annual average of 17 million shopping journeys.


major businesses and employers based in Bromley include affinity Sutton – housing, allied Bakeries – food, archers Direct – travel, Bank of america, capita – business services, churchill Insurance, cosmos Holidays, Faber maunsell – engineering, JTl – training, muirhead aerospace – aircraft components, RBS Group – insurance, and univent – healthcare.

main business and industrial estates in Bromley are Biggin Hill airport, crayfields, elmers end, Farwig lane,Holmesdale Road, lower Sydenham, oakfield Road, Ruxley corner and Sevenoaks Way.


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Development will be bASeD on ten SiteS in Six AreAS:

the northern GAtewAy – a transition zone between residential areas and the town centre – includes the station and road-based arrival points, but is currently dominated by arterial roads

bromley north villAGe – the historic nucleus of Bromley with a village character, numerous parks and gardens. Development will enhance the character, with fine-grained, low scale architecture, shop frontages and a pedestrian-scale public realm

bromley CentrAl – the main retail and commercial core, focused on the continuous retail frontage of the High Street and covered shopping centre, The Glades, including Queens Gardens

weStern eDGe – a transition zone between Bromley Central and the residential areas to the west, with steep topography and extensive parkland, including Church House Gardens, Library Gardens and Martins Hill

CiviC Centre – Cut off from the centre by Kentish Way, but containing the important assets of the Bishop’s Palace, lake and award-winning Bromley Palace Park

bromley South – is the principal gateway into the town centre, which includes Bromley South Station

(See map on page 13)

Renew the High Street, and to extend the retail offer through the provision of new comparison retail space

Create a more balanced mix of uses, including leisure and housing, to encourage vitality

Enhance Bromley’s position as a centre for entertainment, culture and leisure

Encourage distinctive architecture, with the potential for some taller buildings in appropriate locations

Create a new town square and network of high quality public spaces

Promote mixed-use development to the west of the High Street to help renew this area and improve linkages

Encourage an improved balance between car usage and more sustainable modes of transport and to mitigate the impact of new development

Consolidate the civic centre, and make more effective use of the site

prioritieS of the AreA ACtion plAn (AAp) Are to:

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Bromley’s Churchill Theatre and Central Library will form part of an enhanced cultural quarter, including a town square and space for community activities (see page 19).


Bromley town centre is home to over 700 retail, commercial and leisure businesses, and 20,000 jobs. To maintain its competitiveness over the next 15 years, the Bromley Town Centre Area Action Plan will see the town centre transformed, making it a vibrant place where an increasing number of people want to live, work and shop

bromley projects

bromley north StAtionPlans for the station (pictured below) focus on improving the transport interchange, and the creation of a northern gateway into the town centre and North Village. As well as establishing a new station and bus interchange, the mixed-use development will include improved pedestrian links to the town centre, 250 new homes, 2,000sq m of new B1 office space, with 1,000sq m of community space, including a health facility, and a rationalised parking system.

tweeDy roADFor this sensitive conservation area site, next to the Grade I listed Bromley and Shepherd’s Colleges, a high quality residential design will be sought that will enhance the appearance of the northern entrance to the town centre. Any development, with about 40 housing units, will have to be low-density, retain important views into the conservation area and use landscaping to integrate it into the townscape.

olD town hAll On another character site near the North Village, this redevelopment could potentially convert the listed town hall (pictured above) into a 150-bed, four-star hotel and conference centre. The Land Group has been selected as preferred developer, and is currently working up a hotel and conference centre scheme. This will have to ensure the right scale and character for the listed status of existing buildings, such as the fire station, and the surrounding conservation area.

Site ASite B

Site C

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Site Ethe pAvilionThe first Area Action Plan scheme to get off the ground is the £5 million refurbishment of this 20-year-old town-centre leisure complex, next to The Glades shopping centre. Operated by Bromley Mytime, a charitable trust, the Pavilion will see a new ten-pin bowling alley, a completely refurbished gym, family play centre, and improvements to the changing rooms and reception area. Due for completion in March 2012.


Bromley town centre’s Area Action Plan builds on its position as London’s eighth largest retail destination. It includes plans for new hotel and conference facilities, a multiplex cinema, retail and residential developments.

Bromley has over half a million square metres of industrial floor space and 334,000sq m of office space. It also has the second highest share of retail floor space in south London.

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bromley town Centre AreA ACtion plAn: the SiteS

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CiviC CentreThis historically important site, containing the Bishop’s Palace (pictured right) and the award-winning Bromley Palace Park, has the potential for redevelopment into a mixed-use scheme of civic functions and low-density housing.

Any scheme would be required to improve this site’s connectivity with the town centre. Bromley Council currently occupies the 17th century palace and plans to refurbish it with the aim of staying until at least 2015, unless it finds suitable office accommodation elsewhere in the town centre.

Site F


ChurChill plACeThe development of this major new retail quarter is the scheme that will really transform the town centre (main picture). Potentially requiring demolition of the lower part of the High Street, Churchill Place will provide up to 20,000sq m of large modern units, which could include a medium-sized department store as well as 1,180 homes, offices, faith and health facilities. The council is working with CBRE to refine the development proposition for the site before marketing. Around 600 residential parking spaces, plus 600 public spaces, are needed, probably in an underground car park. Flats above the shopping centre will bring people back into the town centre in the evening. The development will need active frontage to the High Street, and linkages with the Church House and Library Gardens (pictured below) behind it.

Site G

Site Kbromley South CentrAl Vital in the drive to improve Bromley’s leisure offer, this Cathedral Group scheme at Westmoreland Road (pictured below and right) will include a nine-screen multiplex cinema, 200 homes, top-quality restaurants and a 100-bed budget hotel. A planning application for the £60-70 million scheme – to include a 60m tower – is expected from Cathedral Group late in 2011. Offers are in from Vue Cinemas, Travelodge and Premier Inn hotels. The proposal, designed by Geddes, could create 370 jobs and provide a total of £300 million GVA to the local economy over 10 years. Completion is envisaged for 2014.

bromley South StAtionDramatic improvements to this transport hub, which caters for six million journeys a year, will start in autumn 2011, creating a more accessible station and improved public realm. The work, funded through the government’s Access for All and national stations improvement programme, will introduce two new lifts, a new station frontage, including a striking glass entrance and block paved forecourt, enlarged booking hall (below), reduced clutter on the platforms, and improved staircases and toilets. Completion is scheduled for spring 2012.

Site J

DhSS builDinG AnD ChriStiAn CentreThis important gateway site will see one or both of its existing buildings (images below and right) redeveloped into a hotel-led scheme, with 40 housing units, 500sq m of community space, faith spaces and small shops. Telereal Trillium, owner of the site, will submit the latest in a series of planning applications later this year.

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Site L


QueenS GArDenSThis important open space (right and above) will be enhanced by opening up The Glades shopping centre to its side. This will enable 1,000sq m of new cafes and restaurants to flank the park and create a new family destination. Improved pedestrian access, seating areas and the inclusion of public art will all be part of the public realm improvements. A planning application is expected by the end of 2011.

Site M

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18 Invest Bromley


CentrAl librAry AnD ChurChill theAtreThis area is envisaged as Bromley’s enhanced cultural quarter, with proposals for a new town square, complete with water feature, and improved pedestrian linkage from the High Street. Currently vacant floorspace will be used for cultural and community activities, and around 40 new homes will be created.

SAinSburyS/bromley north villAGeAs one of the Mayor of London’s Great Space Initiatives, Bromley North Village will be revitalised with a focus on independent businesses and specialist retailers (below and above), with low-density housing and boutique shops. Studio Egret West is creating a masterplan for the scheme, which has received £3 million from the GLA and £1.5 million from Bromley Council. The council is in discussions with Sainsbury’s as to how their store will fit in with the Bromley North Village design scheme. Consultation with residents takes place in October 2011, with the scheme expected to start on site in summer 2012.

left The Central Library and Churchill Theatre, which were both built in the Seventies.

Site PSite N

elsewhere In bromleyWhile Bromley’s town centre undergoes an extensive programme of regeneration, other parts of this London borough will also see transformation. A hotel and VIP terminal, with an adjacent heritage centre, are planned for Biggin Hill Airport; Orpington town centre has had improvements to its public realm; and an application will be submitted for a £150 million Beckenham mixed-use scheme. b

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Biggin HillA £3 million heritage centre is planned, subject to funding, for Biggin Hill (main image), to commemorate the groundbreaking aircraft technology developed in both world wars. It will house artefacts and memorabilia from pilots based there and will also act as a community centre. Bromley Council has pledged £40,000 for fundraising and design work and the Battle of Britain Supporters Club will contribute £20,000. The heritage centre

OrpingtOnIn July 2010, the centre of Orpington (below), Bromley’s second largest town, celebrated completion of a £2.2 million improvement scheme, opened by London mayor, Boris Johnson. The enhancements to the town centre, funded by the council in partnership with Transport for London (TfL), included reductions in street clutter, the narrowing of the road to allow more space for pedestrians, coloured paving and street furniture, with additional trees and vegetation.

In May 2011, a new library opened to much improved membership and visitor numbers. The £1.5 million scheme relocated the library to the town centre, in a new building laid out over two floors with street-level access. The library has modern facilities behind a large reception area and modern structural glazing.

BeckenHamPlans are under way to transform a former GlaxoSmithKline site, on South Eden Park Road, into a £150 million mixed-use scheme called Langley Court (below), that could create up to 200 jobs. Ideas by architect and masterplanner John Thompson and Partners include ample green spaces – including a cricket pitch and pavilion – making the most of the site’s existing mature trees, water features and greenery. Subject to planning permission, the site will include affordable office provision and high-quality affordable housing alongside prestigious executive homes. These would be based on the idea of a ‘design guide’, enabling buyers to commission their own homes, or even build one themselves. A planning submission is anticipated for late 2011, with the three-phase development completing in 2015.

is set to be based close to RAF buildings. Aviation group Rizon Jets’ £10 million facility opened in 2011. It includes a 737sq m VIP terminal, with an international lounge and 6,500sq m hangar, in-house workshops, and parking for private jets. Plans by EPR Architects for a £10 million, 76-bedroom hotel, a restaurant, viewing terrace, meeting rooms, a pilot’s lounge and a gym and sauna have been submitted for permission. The new hotel would create 50 jobs for local people.

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markets fact fIle

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Bromley By numBers: The viTal sTaTisTics

Bromley’s advantages include great education and transport – the figures show market opportunities in London’s biggest borough

Economy London’s largest borough, Bromley has a population of

312,400 Bromley’s economy is comparable to Oxford, Reading and Southampton

£43,000 average household income in Bromley

£39,000 in London £35,000 in the UK

£652 pwaverage earnings in Bromley

£607 in London

£502 in the UK

EmploymentEconomically active (16+)

156,700In employment 148,300(16-64)Employees 126,500Self-employed 21,900Unemployed 10,900

10.4% self-employed in Bromley9.1% for Great Britain

6.8% unemployment in Bromley8.7% across London7.7% for the UK

Invest Bromley

Editor: Siobhán Crozier dEsignErs: Allan Sommerville, Gene Cornelius, Katrin Smejkal, Smallfury Designs contributors: Sarah Herbert, David GrayProduction Editor: Rachael Schofield hEad of businEss dEvEloPmEnt: Paul Gussar officE managEr: Sue Maparamanaging dirEctor: Toby FoximagEs: London Borough of Bromley, London Biggin Hill Airport, The Glades, Studio Egret West, Network Rail, Southeastern Railways, Bromley Mytime, Frontrow Productions - David Fernandes, Cathedral Group

PrintEd by: Tradewinds

PublishEd by:

Lower Ground Floor, 189 Lavender Hill, London SW11 5TB T: 020 7978 6840 F: 020 7681 3468 Subscriptions and feedback: go to www.investbromley.com

© 3Fox International Limited 2011. All material is strictly copyright and all rights are reserved. Reproduction in whole or in part without the written permission of 3Fox International Limited is strictly forbidden. The greatest care has been taken to ensure accuracy of information in this magazine at the time of going to press, but we accept no responsibility for omissions or errors. The views expressed in this magazine are notnecessarily those of 3Fox International Limited.

Enfield

BarnetHarrow

EalingHillingdon

Hounslow

Richmond

Kingston

Brent Camden

Haringey

IslingtonHackney

WalthamForest Redbridge

Barking &Dagenham

Bexley

BROMLEY

Newham

Greenwich

Croydon

Lewisham

Tower HamletsCity

Southwark

WestminsterK&C

LambethWandsworth

Sutton

Merton

H&F

Havering

well connected bromley

Bromley is

51˚ 24´ 025.2˝N00˚ 01´ 015.6˝E

Bromley South

Bromley North Shortlands

Beckenham Junction

New Beckenham

Kent House

Clock House

Elmers End

Eden Park

Elmstead Woods

West Wickham

Hayes

Bickley

Chislehurst

Petts Wood

Orpington

Biggin Hill AirportDowne

CudhamBiggin Hill

locksbottom

HayesWest Wickham

Petts Wood

Beckenham

Chislehurst

Penge

Bromley

“Bromley is a borough with a long history of successful business and a major contributor to growth in South London. The wealth of talent in Bromley is impressive” Thorsten Seeger Regional business director, Barclays


Retail 3 town centres: Bromley, Beckenham and Orpington. Bromley town centre – over 700 retail, commercial and leisure businesses and 20,000 jobs The Glades is one of the largest shopping centres in the region. Over 70% of visitors in aBC1 social grade.

essential Bromley:Business

There are over 12,000 VAT registered businesses in Bromley and the majority of local businesses are small companies with fewer than nine employees.

Bromley’s strongest employment sectors are business services, financial intermediation, construction, retailing and wholesale distribution.

transport

26 stations in BromleyConnections to Blackfriars, Charing Cross, Dover, Lewisham, London Bridge, Victoria, Waterloo

Journey times in minutes Bromley Bromley South NorthBlackfriars 24 33London Bridge 36 26Victoria 16 29Waterloo 35 34

A21 – direct link to M25 and Greenwich and Lewisham

A20 links to M20, leading to Folkestone and Dover

Trams link Beckenham to Croydon, Merton, Sutton and Wimbledon

45 minutes drive to Gatwick airport Heathrow airport is 60 minutes

Bromley’s Biggin Hill airport specialises in executive aircraft handling and group charter flights

Housing

76% of local homes areowner-occupiedPrices in 2011 are 82.1% of the average across the London region

Land Registry property prices (May 2011)

All homes £283,208Detached £558,964Semi-detached £313,798Terraced £249,899Flats/Maisonettes £199,516

education

175 nurseries in Bromley

74 primary schools

17 secondary schools

15 primary schools currently rated outstanding by Ofsted

Bromley’s high performing secondary schools(% achieving 5 GCSE A* in 2010 – national average is 53.4%) Type GCSE A* (pupils) score

St Olave’s & St Saviour’s (Boys) Voluntary aided (957) 100%

Newstead Wood (Girls) Foundation (987) 100%

Bromley High (Girls) Independent (891) 100%

Bishop Challoner (Mixed) Independent (425) 89%

Farringtons (Mixed) Independent (519) 83%

Langley Park (Boys) Foundation (1681) 79%

Langley Park (Girls) Foundation (1622) 78%

Hayes (Mixed) Foundation (1628) 77%

Ravens Wood (Boys) Foundation (1508) 76%

Bullers Wood (Girls) Foundation (1439) 73%

02

iinvestment o

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LeyInvestBrom

leyaut

umn

2011

www.investBromLey.com

investment opportunities in the London Borough of BromLey

Fact File: vital statisticslondon’s biggest, leaFiest borough

12 development sites in bromley town centre

platinum dozen

Biggin Hill AirportBeckenHAmorpington

Invest Bromley

London Borough of BromLeytown centre manager and Business support civic centrestockwell closeBromley Br1 3uh020 8313 [email protected]/business

cathedraL groupJames Bishophead of new Businesscathedral group plcst thomas’s churchst thomas streetLondon se1 9ry020 7939 [email protected]

asprey homesBruce walker honorary chairmanasprey homes Limited mega housecrest view drive petts wood, orpingtonKent, Br5 1Bytelephone: 01689 [email protected]

ward homes paul dawsonLand managerward homesweald house88 main roadsundridge Kent tn14 6er01959 568 [email protected]

affinity suttonLisa Louishead of external communicationsaffinity suttonLevel 66 more London placetooley streetLondon se1 2da0300 100 [email protected]

gLadeshoward oldstein general managerthe gladeshigh street Bromley Br1 1dndirect Line 020 8249 4343switchboard 020 8313 9292 [email protected] www.theglades.uk.com

peLLingsdonald proudhead of Business developmentpellings LLp24 widmore roadBromley Br1 1ryt: 020 8460 9114e: [email protected] www.pellings.co.uk

Key partners in BromLey’s deveLopment:

Invest Bromley

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