Inventors forum presentation

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It Will Change The Way You Ride.

Transcript of Inventors forum presentation

Page 1: Inventors forum presentation

It Will Change The Way You Ride.

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This Means: Better handling Faster cornering Smoother ride Better traction More control = safer ride

Moves down and back with the rider Adds 2-4 Inches suspension to any bicycle Lowers the rider’s center of gravity on command

Gravity±Seat Suspension Seat Post

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Bicycles are Big Business in the U.S.

19.8 Million bicycles sold in U.S. in 2010, generating $6 Billion Dollars in sales – up 15% from 200936.9 Million Americans ride bicyclesIncreasing in popularity – Eco friendly, health & fitness Consumers willing to spend more - $5000 bikes not uncommonU.S. and local governments spending billions on bicycle friendly infrastructure

Source: Natonal Bicycle Dealer’s Assn, NDBA Statpak (2011) retrieved 10/18/11 at http://nbda.com/articles/industry-overview-2010-pg34.htm

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Why lower your center of gravity? – Road Bikes

vs

Variable Seat Position allows:• Lower center of gravity• Better cornering and traction• Equal distribution of weight• More control over the bicycle• Increased aerodynamics

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Why lower your center of gravity? Off Road

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Variable Seat Position allows:• Lowering center of gravity critical for off-road • Nearly three inches of extra suspension added• Flows with the rider’s natural body movements • Better control over rugged terrain

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Main Competitors – Off Road

(Dozens of moving parts -

a mechanical nightmare!)

GravityDropper ThudBuster

Product recalled due to breakage

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Market Competition – Road Bikes

None. Gravity±Seat First suspension seat post system in the world designed

for Road Bikes

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Intuitive design, virtually no moving parts

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Long Term Competitive Advantages Reverse angle design

patented – no current competitor can incorporate into their models

Intuitive design/few moving parts

“Why didn’t I think of that?” factor

Flows with rider’s movements

Room for further refinement to maintain competitive edge (e.g. carbon fiber, nitrogen damper, adjustable spring rates)

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Intellectual Property Protection

Trademarks Awarded:

“Gravity±Seat” Trademark SN 77-477,284 awarded

Patents awarded: U.S. Patent No. US 8,262,115 B2 issued on

September 11, 2012 to Joshua D. Mackenroth as sole owner and inventor.

Other IP Value Added:NDAs obtained from all vendors during developmentwww.gravityseat.com domain registered

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About the inventorLicensed Attorney + Business DegreeExpert motocross racerCorporate layoff motive for invention

Accomplishments Patent issued 9/11/12 Registered Trademark Featured in Mountain Bike Action Two working prototypes Graphic design work Website and Blog

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