Inventors Council of Central Florida Trade Show Preparation.
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Transcript of Inventors Council of Central Florida Trade Show Preparation.
Inventors Council of Central Florida
TradeShow
Preparation
Why Go?
• Get Exposure
• Make Connections
• Establish Credentials
• Increase Sales
• Gather Leads
• Get Feedback
• Market surveys
Get Exposure
• Big Sign• Tells your benefits immediately• Establish your brand• Gain attention
• Attractive Display• Themed Tablecloth• Video Display• Things to handle• Organized• Literature Stands
Make Connections
• Stand in front of the table
• Use name tags
• Make contact with visitors
• Use Business Cards
• Samples or Trinkets
Establish Credentials
• Professional Attire• Logo Shirt• Dress to:
• Match the environment• Match the clientele
• Hand Outs• Brochures
• Show experience• Sell Sheets
• Show product benefits
Increase Sales & Gather Leads
• Sell Sheets• Hand out as needed
• Lead Sheets• Record contact information• Raffle tickets• Be sure to make the contact.
• Order Sheets• Take orders if you can deliver
Get Feedback & Market Surveys
• Encourage Feedback
• Market Survey Forms• Offer benefit for filling out
• Raffle type drawing• $20 - $30 Gift Card• Have drawings every 2 hours
• Make sure survey covers objective• Read “Questionnaire Design”• Use a helper
Signs are Cheap
• 24”x36” Full color only $25 at Office Depot • Image 300 dpi (7,200x10,800
pixels)• Composition tools online• Preferred to use your own image
editor
A Good Cheap Sign Support
• Many venues do not allow attaching signs to walls. You will need to provide your own sign support.
• PVC Pipe is your friend• Lightweight• Friction Fit• Versatile
What it Will Look Like
Materials List
• All ¾” PVC
• 5 – 10’ Pipe
• 12 – Tee
• 12 – 45 bend
• 2 – 90 bend
• 2 – cross
• 1 – coupler
• 6’ - #12 Solid Copper Wire
• Cutter
• Total
Total Cost
$10.65
$2.40
$7.20
$0.42
$4.74
$0.26
$0.90
$15.00
$41.57
The Parts
Cut List
• Use 5 – 10’ – ¾” PVC Pipe
• No allowance for cut width
54”
54”
1-1/2”
1-1/2”
1-1/2”
1-1/2”
1-1/2”
1-1/2”
1-1/2”
1-1/2”
40-5/8”
40-5/8”
23”
14-5/8”
1-1/2”
23”
23”
18-1/8”
18-1/8”
18-1/8”
1-1/2”
23”
23”
18-1/8”
18-1/8”
17-3/4”
17-3/4”
1-1/2”
14-5/8”
14-5/8”
14-5/8”
1-1/2”
1-1/2”
• 75” leftover
Subassemblies
Checklist
• Signs
• Sign Stand
• Literature Stands
• Brochures
• Sell Sheets
• Business Cards
• Lead Sheets
• Survey Forms
• Computer
• Monitor & Chords
• Name Tags
• Tablecloth
• Raffle Tickets
• Pencils
• Clipboards
• Raffle Prizes
• Tape
• String
• Bungee Chords
• Scissors
Presented by
David Woods, PEVice President of the Inventor’s
Council of Central FloridaOwner of TECreation Development
LLCThe developer of the worlds most
efficient recreational swim finwww.TECreationDev.com