Agency PresentationDec. 17, 2009

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Agency Background/Focus Invensys Operations Management • Opportunities• Media Audit

Agency Budget Process Summary

Agenda

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Established as boutique agency 1991 Focus and domain expertise:• High-Technology• Automation & Controls• Consumer Electronics• Data Center & Software Services/Integration

Track record of business integrity and partnering with clients

Agency Background/Focus

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Invensys reorganization maximizes media opportunities Capabilities that can be leveraged include:

• More integrated approach to automation, control, safety, simulation, optimization & execution

• Greater operational efficiencies with integration of multiple processes

• Growing market emphasis on renewable energy, energy management, alternative energy

• Expansion into sustainability market segments• Real-time adaptability to customer demands• Extending products to cover all vertical industries• Extensibility to third-party software development

Invensys Opportunities

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Reorganization creates opportunities to influence and strengthen media perception of Invensys and its offerings

Agency audit reveals media viewpoints:• Emerson strongest, Yokogawa stumbled but getting

back on track, Rockwell growing process business

• Uncertainty about Invensys and its process business

• Rockwell & Emerson seen as greatest threats

• Channel go-to-market strategy to cover full complement of IOM offerings

• Invensys integration focus is major strength

• Clarity in messaging to ensure partners & customers understand brand/division structure & relationships

• Delivering sustainable market solutions

• Customers and partners extremely happy with Invensys products

Invensys Media Audit

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A process of building ongoing PR and special projects via review and discussion

◦ Goal: take mystery out of numbers; no surprises

Assess volume of “standard” ongoing PR activities for each brand

◦ Media relations (proactive outreach, edit cals, etc.)

◦ Status meetings◦ Press releases◦ Consultations & brainstorming

Review special projects & assignments◦ One-off PR initiatives ◦ Conferences/events (on-site/off-site support)◦ On-site meetings at IOM HQ◦ Writing projects

Agency Budget Process

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Follow up discussion on scope of work

projected for each brand

Assess special projects &

assignments

Develop matrix detailing time

allocation

Discuss budget for ongoing activities

and special projects

Determine terms and conditions

Execute agreement

Next Steps / Implementation

Cycle

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Command of domain; over 20 years experience

Extensive professional (and personal) relationships with media

Social media savvy Highly regarded counsel to

achieve goals and avoid pitfalls of the business

Clients are our partners

Summary: Why Comm

Strategies?

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