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Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
2010 ➡ 2015 STRATEGIC PLAN
The American Institute of ArchitectsDriving positive change through the power of design
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Introduction to the Strategic Plan
From Where We’ve Come
In 1999, the AIA began a planning process that resulted in The AIM Report: A Strategic Long-Range Plan for The American Institute of Architects. Aligning the Institute for the Millennium (AIM) established a mission and vision for the AIA, along with core values and major objectives. In 2002, the AIA developed a strategic plan in response to AIM that served as a bridge between the initial AIM principles and the strategies articulated in the 2002 strategic plan. Subsequently, the strategic plan was updated in 2004, 2005, and 2006.
2006 Mission and GoalsThe strategic plan developed in 2006 included a new mission statement and four overarching goals:
• Increase member value • Be the authoritative source • Serve as the credible voice • Optimize organizational performance
MetricsIn addition, the plan incorporated for the first time metrics for measuring success in implementing the strategies of the plan.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Introduction to the Strategic Plan
From Where We’ve Come cont.
2007–2009 National Component Strategic Plan The 2007–2009 National Component Strategic Plan was implemented in January 2007. Because the environment does not remain static, the plan was updated based on organizational performance to date, data and industry trends gleaned from the annual Environmental Scan, the internal scan, and the market and member research conducted to assess the AIA’s performance on measures of member satisfaction, and other performance indicators. The plan was fine-tuned and updated to reflect what has been learned so far and to respond to the new challenges and opportunities that the organization and its members are expected to face in the current and future environment.
2008-2010 National Component Strategic Plan As with previous plans, the 2008-2010 National Component Strategic Plan focused on the goals, strategies, and metrics of the national component, and recognized the strategic initiatives. However, the national component remained committed to collaborating with local and state components and to providing resources for their use. Therefore, state and local components were encouraged to utilize the national component plan as a model for developing their own strategic plans.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Introduction to the Strategic Plan
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Introduction to the Strategic Plan
From Where We’ve Come cont.
Scanning the ProfessionIn 2009, the AIA Board of Directors embarked on a year-long process to set the strategic outlooks for the Institute for the next five years. Guided by eight principles identified in the 2008-2010 plan update – focus, flexibility, ethics, technology, relevance, connection, access, and innovation – the Board Strategic Direction Group’s process began with a series of scans of the Components, the architecture profession, and the environment that influences it.
Board AdvanceNext, the Board met in July 2009 in Washington, D.C. for a two-day planning session in which they reviewed the feedback received from members and stakeholders, validated and reaffirmed the mission and goals, and drafted a vision statement as well as new strategies for the future.
Component , Members, Allied Organizations, and Stakeholder InputFrom August through October 30, 2009, there was an open comment period during which the AIA solicited input from components, members, allied organizations, and other stakeholders on the draft 2010-2015 strategic plan. The AIA held three webinars open to all members and encouraged board members to gather feedback at their regional meetings. The final version of this plan reflects the feedback from these sources.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
CACEComponent Pres/Pres. ElectComponent StaffYAFKnowledge CommunitiesAAFAIASRegional DirectorsACE MentorAlliance to Save Energy (ASE) American Architectural Foundation (AAF)American Institute of Steel ConstructionAmerican Planning Association (APA) American Society of Heating
American Society of Landscape Architects (ASLA) Associated Builders and Contractors (ABC)Associated General Contractors of America (AGC)American Society of Heating Refrigerating & Air Conditioning Engineers (ASHRAE) American Society of Interior Designers (ASID) Construction Owners Association of America (COAA) Construction Specifications Institute (CSI)
Design Build Institute of America (DBIA) Green Building Initiative (GBI) Illuminating Engineering Society (IES) International Codes Council (ICC) International Facilities Management Association (IFMA)International Interior Design Association (IIDA) National Society of Professional Engineers (NSPE) National Building Museum (NBM)National Organization of Minority Architects Society of Design Administration (SDA)U.S. Green Building Council (USGBC)U.S. Council of MayorsGovernment Services Administration (GSA)Urban Land Institute (ULI)National Association of Industrial and Office Properties (NAIOP)National Fenestration Rating CouncilArquitectosNational Association of County OfficialsNational Institute of Building Sciences
Introduction - Contributing Groups
Component , Members, Allied Organizations, and Stakeholders Involved
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
• Driving – a proactive position for architects both leading and collaborating, moving forward
• positive – highlights the value added through design
• change - recognizes the condition architects constantly face and frequently promote
• power - stresses the importance and strength of design
• design - confirms the AIA’s central focus, previously only implied
1 Vision Statement
VisionAmerican Institute
of Architects – Drivingpositive change
through the power of design
The AIA Vision is a narrative description of the future state of the AIA; a compelling, conceptual image of our desired future. This vision statement is directional and answers the question “Where will we be in five to ten years?” It describes the AIA’s intended future and provides a framework from which all of our components, at every level, can make strategic decisions.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Our AIA Mission is an External statement … It’s what we tell the world about the AIA. Our Mission outlines who we must be and and what we must do to get there …
2 Mission Statement
MissionThe American
Institute of Architects is the voice of the
architectural profession and a resource for its members in service
to society
• Resource for Members Vision
American Institute of Architects – Driving
positive changethrough the power
of design
The AIA Vision is an Internal statement … It is our own hope about how we see the AIA being perceived one day
➡
The Mission reaffirms the AIA’s critical role as voice, resource, and service, broadly directing those roles towards our AIA Positions Principles of The Practice, The Architect, and The World … or now Profession, Members, and Society.
• Voice of the Profession
• Service to Society
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
3 AIA Institute Goals
Member
Increase Member Value
Increase value to members through programs and services that effectively meet, anticipate, and exceed
their needs
Profession
Be the Authoritative Source
Be the recognized leader for knowledge about the practice and profession of architecture
Society
Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
MissionThe American
Institute of Architects is the voice of the
architectural profession and a resource for its members in service
to society
VisionAmerican Institute
of Architects – Drivingpositive change
through the power of design
Increase
Member ValueIncrease value to members through programs and services that effectively meet, anticipate, and exceed their needs
Be the
Authoritative SourceBe the recognized leader for knowledge about the practice and profession of architecture
Serve as the
Credible VoicePromote the AIA as the credible voice for quality design and the built environment
The AIA Goals grow directly from the three roles of the Mission, and more specifically focus our future Strategies and Initiatives towards the full spectrum from Member to Society
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
4 AIA Institute Strategies
Member
Increase Member Value
Increase value to members through programs and services that effectively meet, anticipate, and exceed
their needs
Profession
Be the Authoritative
Source
Be the recognized leader for knowledge about the
practice and profession of
architecture
Society
Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
Mission
GoalsStrategies
Vision
VisionAmerican Institute
of Architects – Drivingpositive change
through the power of design
2 AdvocacyAdvance policies about design through political
outreach, education, and engagement that are responsive to the
public and the profession.
1 KnowledgeCreate, promote, and
disseminate interdisciplinary study and research ensuring the AIA’s members are
leaders in the profession, the
industry, and their communities.
3 CommunicationElevate the voice of
architects to promote the value of design and to enhance the public’s understanding of the
importance of architecture.
4 CollaborationAlign resources and
empower networks of members, components, and allied professionals
to build teamwork.
MissionThe American
Institute of Architects is the voice of the
architectural profession and a resource for its members in service
to society
The AIA Strategies create four broad areas where National and Components can develop Initiatives, independently or together , that have potential to further each of the AIA Goals.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
4.1 Strategy - Knowledge
KnowledgeCreate, promote, and disseminate interdisciplinary study and research ensuring the AIA’s members are leaders in the profession, the industry, and their communities.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
4.2 Strategy - Advocacy
AdvocacyAdvance policies about design through political outreach, education, and engagement that are responsive to the public and the profession.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
4.3 Strategy - Communication
CommunicationElevate the voice of architects to promote the value of design and to enhance the public’s understanding of the importance of architecture.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
4.4 Strategy - Collaboration
CollaborationAlign resources and empower networks of members, components, and allied professionals to build teamwork.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Member
Increase Member Value
Increase value to members through programs and services that effectively meet, anticipate, and exceed
their needs
Profession
Be the Authoritative
Source
Be the recognized leader for knowledge about the
practice and profession of
architecture
Society
Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
MissionThe American
Institute of Architects is the voice of the
architectural profession and a resource for its members in service
to society
Mission
GoalsStrategies
Vision
5 Initiative Categories
Actions and Operations
based on the Framework of:
Environment +
Stewardship
Components +
Community
Technology+
Innovation
Business +
Practice
VisionAmerican Institute
of Architects – Drivingpositive change
through the power of design
2 AdvocacyAdvance policies about design through political
outreach, education, and engagement that are responsive to the
public and the profession.
1 KnowledgeCreate, promote, and
disseminate interdisciplinary study and research ensuring the AIA’s members are
leaders in the profession, the
industry, and their communities.
3 CommunicationElevate the voice of
architects to promote the value of design and to enhance the public’s understanding of the
importance of architecture.
4 CollaborationAlign resources and
empower networks of members, components, and allied professionals
to build teamwork.
The AIA Initiative Categories are intended to create a framework for the operational activities of National and the Components.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Environment +
Stewardship
Components +
Community
Technology +
Innovation
Business +
Practice
5.1 Initiative Categories
Putting a Plan into ActionMoving forward, every AIA component has the opportunity to connect their programs to the 2010-2015 strategic plan. We offer a framework for planning around common categories of initiatives that enable cross-collaboration and organization of work. Those strategic initiative categories are:
Environment + Stewardship – SustainabilityComponents + Communities – Diversity +
InclusivenessTechnology + Innovation – Integrated Project DeliveryBusiness + Practice – Global Initiatives
The AIA will maintain an ongoing planning schedule so that plans are responsive to changes in the environment and member needs. The strategic plan will be revisited regularly to refine existing strategies and metrics based on organizational performance in implementing the plan. In five years, the plan will be reviewed to determine the need for more substantial changes to the goals and strategies as a result of issues identified through the ongoing assessment of the internal and external environments.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Member
Increase Member Value
Increase value to members through programs and services that effectively meet, anticipate, and exceed
their needs
Profession
Be the Authoritative
Source
Be the recognized leader for knowledge about the
practice and profession of
architecture
Society
Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
MissionThe American
Institute of Architects is the voice of the
architectural profession and a resource for its members in service
to society
Mission
GoalsStrategies
Vision
Flexibility and Change
Actions and Operations
based on the Framework of:
Environment +
Stewardship
Components +
Community
Technology+
Innovation
Business +
Practice
VisionAmerican Institute
of Architects – Drivingpositive change
through the power of design
2 AdvocacyAdvance policies about design through political
outreach, education, and engagement that are responsive to the
public and the profession.
1 KnowledgeCreate, promote, and
disseminate interdisciplinary study and research ensuring the AIA’s members are
leaders in the profession, the
industry, and their communities.
3 CommunicationElevate the voice of
architects to promote the value of design and to enhance the public’s understanding of the
importance of architecture.
4 CollaborationAlign resources and
empower networks of members, components, and allied professionals
to build teamwork.
The AIA Strategic Plan framework allows National, Regional, and Local components to revisit each level and develop new strategies and initiatives that fit their needs.
Long Term Long Term 5 Years 1-3 Years 1 Year
Re-evaluation
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
ProfessionBe the
Authoritative Source
Be the recognized leader for knowledge about the
practice and profession of architecture
Society Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
Strategies
Member Increase
Member Value
Increase value to members through
programs and services that effectively meet, anticipate,
and exceed their needs
Advocacy
Initiatives
Credible Voice action for Advocacy
Communication
Initiatives
Credible Voice action for Communication
Knowledge
Initiatives
Credible Voice action for Knowledge
Collaboration
Initiatives
Member Value action for Advocacy
Initiatives
Member Value action for Communication
Initiatives
Member Value action for Knowledge
Initiatives
Member Value action for Collaboration
Initiatives
Authoritative Source action for Advocacy
Initiatives
Authoritative Source action for Communication
Initiatives
Authoritative Source action for Knowledge
Initiatives
Authoritative Source action Collaboration
Initiatives
Credible Voice action for Collaboration
5.2 Matrix to Define Initiatives – the Weave
Goals
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
5.3 Defining Initiatives – a Pilot Example
by Goals
knowledge advocacy communication collaborationaiagv guide charrettes aiagv guide charrettescharrettes ibc & sust neighborhood honor awards (3) scholarship (3)design lectures (6) legislative day (2) design lectures (6) golf (3)lunch and learn (7) joint (ipd legal) ibc & sust neighborhood csi expo (4)ibc & sust neighborhood grassroots csi expo (4) web and newsletterstours (9) sprawl lecture ipd lecture (2)ipd lecture (2) legislative day (2) disability lecturedisability lecture tours (9) joint (ipd legal)design thunk (5) grassroots nosh (3)joint (ipd legal) chalk the walk (2) canstruction
web and newslettersjoint (ipd legal)nosh (3)canstruction
by Strategies
credible voice authoritative source member valueaiagv guide aiagv guide scholarship (3)
charrettes design lectures (6) honor awards (3)
honor awards (3) ibc & sust neighborhood golf (3)
design lectures (6) csi expo (4) design lectures (6)
csi expo (4) legislative day (2) lunch and learn (7)chalk the walk (2) ipd lecture (2) ceu events
sprawl lecture disability lecture ibc & sust neighborhoodweb (3) sprawl lecture tours (9)
nosh (3) joint (ipd legal) csi expo (4)
canstruction MHPN ipd lecture (2)
joint (ipd legal) grassroots disability lecture
gr podcasts sprawl lecture
news (3) web and newsletters
Sample Initiatives, Programs, and Activities are from a pilot in AIA Grand Valley in West Michigan AIA GV
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015Strategies
5.2 Initiatives woven into the Matrix
ProfessionBe the
Authoritative Source
Be the recognized leader for knowledge about the
practice and profession of architecture
Society Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
Member Increase
Member Value
Increase value to members through
programs and services that effectively meet, anticipate,
and exceed their needs
Advocacy Communication
Action
Member Value action for Communication
Initiatives
Credible Voice action for Communication
Knowledge Collaboration
Goals
design lectures (6)lunch and learn (7)
ibc & sust neighborhoodtours (9)
ipd lecture (2)disability lecturedesign thunk (5)joint (ipd legal)
ibc & sust neighborhoodjoint (ipd legal)
legislative day (2)grassrootsceu events
design lectures (6)ibc & sust neighborhood
tours (9)joint (ipd legal)
legislative day (2)grassroots
honor awards (3)csi expo (4)
ipd lecture (2)disability lecturejoint (ipd legal)
csi expo (4)web and newsletters
nosh (3)scholarship (3)
golf (3)
aiagv guidedesign lectures (6)
ibc & sust neighborhoodipd lecture (2)
disability lecturejoint (ipd legal)
MHPN
ibc & sust neighborhoodjoint (ipd legal)
legislative day (2)grassroots
MHPN
aiagv guidedesign lectures (6)
ibc & sust neighborhoodjoint (ipd legal)
legislative day (2)grassrootscsi expo (4)
sprawl lecture
charrettesjoint (ipd legal)
csi expo (4)web and newsletters
nosh (3)canstructiongr podcasts
aiagv guidecharrettes
design lectures (6)joint (ipd legal)
gr podcasts
charrettesjoint (ipd legal)
aiagv guidedesign lectures (6)
joint (ipd legal)honor awards (3)
csi expo (4)sprawl lecture
chalk the walk (2)web and newsletters
charrettesjoint (ipd legal)
csi expo (4)web and newsletters
nosh (3)canstructiongr podcasts
Sample Initiatives, Programs, & Activities are from a pilot in AIA Grand Valley in Western Michigan
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
5.3 Defining Initiatives – a Second Pilot Example
by Strategies
Sample Initiatives, Programs, & Activities are from a pilot in AIA Washington DCAIA DC
Knowledge advocacy communication collaboration
ArchitectureDC Magazine (quarterly) - published in-houseGuide to Architecture of Washington DCGuide to Architecture of Washington iphone appWinning 101 (helpful hints to prepare a winning portfolio – seminar and write up on web)Archive of winning projects (now on website)Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards RoundtableChapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design)Emerging Architects AwardCentennial Medal
Washington Architectural FoundationOnline DirectoryNewsflash – Member only e-newsletterStudent CompetitionCANstructionDesign DCEmployment referralsResume collectionEmployment ads on websiteBusiness Advice/ReferralsInsuranceLegal IssuesOffice organizationUseful contacts Research resource – “how do I..? Where do I find…?Fellows Prep meetingsEmerging Architects Lecture SeriesMentoring WorkshopKnowledge Communitites
Design DCAdvocacy for Chapter with National AIALocal Government Advocacy
How to work with an architect (once yearly)Exhibit of winning project boardsContinuous exhibit of winning projects at the Chapter HouseArchitectureDC Magazine (quarterly) - published in-houseArchitectureDC.netPR: updates to media on member and Foundation newsGuide to Architecture of Washington DCGuide to Architecture of Washington iphone appWorking with Washingtonian Magazine for coverageArchive of winning projects (now on website)Washingtonian Residential Design AwardsWashingtonian Residential Jurors’
Glenn Brown AwardAIA|DC ScholarshipOffice TourWalking Tours of Modern ArchitectureContinuing Education CoursesMovie NightPanel DiscussionsSustainability Classes Practice ClassesVirtual Book ClubDesign DCLunch n Learns (twice monthly)ARE Prep Course (2 times a year) Emerging Architects Lecture SeriesARE Prep LibraryKnowledge Communitites
Roundtable DiscussionChapter Awards (Architecture, Interior, Historic Resources, Catalyst and Citation for Sustainable Design)Chapter Awards RoundtableEmerging Architects AwardCentennial MedalGlenn Brown AwardUnbuilt AwardsLecturesOffice TourOther special events – Dinners/ AuctionsWalking Tours of Modern ArchitectureStudent CompetitionCANstructionDesign DCWashington Architectural Foundation
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015Strategies
5.2 Initiatives woven into the Matrix
ProfessionBe the
Authoritative Source
Be the recognized leader for knowledge about the
practice and profession of architecture
Society Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
Member Increase
Member Value
Increase value to members through
programs and services that effectively meet, anticipate,
and exceed their needs
AdvocacyKnowledge Collaboration
Goals
Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app
Winning 101 (helpful hints to prepare a winning portfolio – seminar and write up on web)
Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards RoundtableEmerging Architects Award
Centennial MedalGlenn Brown AwardAIA|DC Scholarship
Office TourWalking Tours of Modern Architecture
Continuing Education CoursesMovie Night
Panel DiscussionsSustainability Classes
Practice ClassesVirtual Book Club
Design DCLunch n Learns (twice monthly)
ARE Prep Course (2 times a year) Emerging Architects Lecture Series
ARE Prep LibraryKnowledge Communitites
Design DCAdvocacy for Chapter with
National AIALocal Government Advocacy
Architect/Client Resource CenterDirectoryReferrals
How to work with an architect (once yearly)Online Directory
AIA|DC News Newsletter (published 10 times per year)Newsflash – Member only e-newsletterGuide to Architecture of Washington DC
Guide to Architecture of Washington iphone appWorking with Washingtonian Magazine for coverage
Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards RoundtableEmerging Architects Award
Centennial MedalGlenn Brown Award
LecturesOffice Tour
Other special events – Dinners/ AuctionsWalking Tours of Modern Architecture
Student CompetitionCANstruction
Annual Meeting/Chapter AwardsDesign DC
Online DirectoryNewsflash – Member only e-newsletter
Student CompetitionCANstructionDesign DC
Employment referralsResume collection
Employment ads on websiteBusiness Advice/Referrals
InsuranceLegal Issues
Office organizationUseful contacts
Research resource – “how do I..? Where do I find…?
Fellows Prep meetingsEmerging Architects Lecture Series
Mentoring WorkshopKnowledge Communitites
ArchitectureDC Magazine (quarterly) - published in-house
Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app
Office TourWalking Tours of Modern Architecture
Continuing Education CoursesMovie Night
Panel DiscussionsSustainability Classes
Practice ClassesDesign DC
Lunch n Learns (twice monthly)Emerging Architects Lecture Series
Knowledge Communitites
Design DCAdvocacy for Chapter with
National AIALocal Government Advocacy
ArchitectureDC Magazine (quarterly) - published in-houseArchitectureDC.net
PR: updates to media on member and Foundation news
Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app
LecturesOffice Tour
Other special events – Dinners/ AuctionsWalking Tours of Modern Architecture
Student CompetitionCANstructionDesign DC
Washington Architectural Foundation
Student CompetitionCANstructionDesign DC
Washington Architectural Foundation
Emerging Architects Lecture Series
Knowledge Communitites
ArchitectureDC Magazine (quarterly) - published in-houseGuide to Architecture of Washington DC
Guide to Architecture of Washington iphone appArchive of winning projects (now on website)Washingtonian Residential Design Awards
Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards (Architecture, Interior, Historic Resources,
Catalyst and Citation for Sustainable Design)Chapter Awards RoundtableEmerging Architects Award
Centennial MedalGlenn Brown Award
Unbuilt AwardsOffice Tour
Walking Tours of Modern ArchitectureKnowledge Communitites
Advocacy for Chapter with National AIA
Local Government Advocacy
How to work with an architect (once yearly)Exhibit of winning project boards
Continuous exhibit of winning projects at the Chapter HouseArchitectureDC Magazine (quarterly) - published in-house
ArchitectureDC.netPR: updates to media on member and Foundation news
Guide to Architecture of Washington DCGuide to Architecture of Washington iphone app
Working with Washingtonian Magazine for coverageArchive of winning projects (now on website)Washingtonian Residential Design Awards
Washingtonian Residential Jurors’ Roundtable DiscussionChapter Awards (Architecture, Interior, Historic Resources,
Catalyst and Citation for Sustainable Design)Chapter Awards RoundtableEmerging Architects Award
Centennial MedalGlenn Brown Award
Unbuilt AwardsLectures
Office TourOther special events – Dinners/ Auctions
Walking Tours of Modern ArchitectureStudent Competition
Student CompetitionCANstruction
Washington Architectural Foundation
Knowledge Communitites
Sample Initiatives, Programs, & Activities are from a pilot in AIA DC
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
The AIA Strategic Model
Welcome to the virtual 3D model of the AIA Strategic Plan Cube
Wrapping the squares of the AIA Strategic Plan structure diagram into this three dimensional cube you can begin to see the equal and integrated relationship of the goals to each other, each touching directly on both the Vision and the Mission.
With the latest version of Adobe Reader or Acrobat, you can rotate and study the higher level portions of the Plan
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Make Your Own AIA Strategic Plan Cube
MissionThe American
Institute of Architects is the voice of the
architectural profession and the
resource for its members in service to
societyM
ember
In
crea
se
Mem
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alue
Incr
ease
val
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mem
bers
thro
ugh pro
gram
s an
d
serv
ices
that
effe
ctiv
ely
mee
t,
antic
ipat
e, a
nd exc
eed th
eir n
eeds
AIA
2010
-201
5
Strate
gic P
lan
www.aia
.org
/stra
tpla
nPro
fess
ion
Be th
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Authorit
ativ
e Sourc
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Be th
e re
cognize
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r
knowle
dge ab
out the
pract
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and p
rofe
ssio
n of a
rchite
cture
Societ
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Serve
as
the
Credib
le V
oice
Prom
ote th
e AIA
as
the
cred
ible
voic
e fo
r qual
ity
desig
n and th
e built
envi
ronm
ent
Driving positive change through
the power of design
AIAVision
For those times you don’t have digital access to the virtual 3D AIA Strategic Plan Cube You can always print this version and build your own!
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
Member
Increase Member Value
Increase value to members through programs and services that effectively meet, anticipate, and exceed
their needs
Profession
Be the Authoritative
Source
Be the recognized leader for knowledge about the
practice and profession of
architecture
Society
Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
MissionThe American
Institute of Architects is the voice of the
architectural profession and a resource for its members in service
to society
Mission
GoalsStrategies
Vision
Structure of the Strategic Plan
Actions and Operations
based on the Framework of:
Environment +
Stewardship
Components +
Community
Technology+
Innovation
Business +
Practice
VisionAmerican Institute
of Architects – Drivingpositive change
through the power of design
2 AdvocacyAdvance policies about design through political
outreach, education, and engagement that are responsive to the
public and the profession.
1 KnowledgeCreate, promote, and
disseminate interdisciplinary study and research ensuring the AIA’s members are
leaders in the profession, the
industry, and their communities.
3 CommunicationElevate the voice of
architects to promote the value of design and to enhance the public’s understanding of the
importance of architecture.
4 CollaborationAlign resources and
empower networks of members, components, and allied professionals
to build teamwork.
Introduction 1 Vision 2 Mission 3 Goals 4 Strategies 5 Initiatives
American Institute of Architects STRATEGIC PLAN 2010-2015
ProfessionBe the
Authoritative Source
Be the recognized leader for knowledge about the
practice and profession of architecture
Society Serve as the Credible Voice
Promote the AIA as the credible voice for quality
design and the built environment
Strategies
Member Increase
Member Value
Increase value to members through
programs and services that effectively meet, anticipate,
and exceed their needs
Advocacy
Initiatives
Credible Voice action for Advocacy
Communication
Initiatives
Credible Voice action for Communication
Knowledge
Initiatives
Credible Voice action for Knowledge
Collaboration
Initiatives
Member Value action for Advocacy
Initiatives
Member Value action for Communication
Initiatives
Member Value action for Knowledge
Initiatives
Member Value action for Collaboration
Initiatives
Authoritative Source action for Advocacy
Initiatives
Authoritative Source action for Communication
Initiatives
Authoritative Source action for Knowledge
Initiatives
Authoritative Source action Collaboration
Initiatives
Credible Voice action for Collaboration
The Weave – Component Initiatives
Goals