Introduction to the Innovation Exchange

Agenda

• Mission Statement

• Caveat

• Tools

• Approaches

• A look back

• Precepts (I & II)

• Core assets

Facilitate rapid and widespread adoption of environmental

innovation in business

Mission Statement

Caveat

… when a firm embarks on a major new project, the people involved don’t actually know how they are going to do it…  The result, in a successful firm, is a continual swirl of problem-solving activity and ever shifting interactions between the problem solvers…

Duncan Watts

Six Degrees

Tools• Content – what we know & are doing

blog, website, delicious, reports, data sets, videos, slide decks, talks, op-eds

• Networks – who we know and work withmeetings & speaking (virtual and face-to-face), social networking, commenting, coffees & lunches

• Infrastructure – the data, software, channels, we and others usepatents, standards, platforms, media outlets, data, software

Tools

ApproachContent Networks

Infra-structure

People

Programs

Ecosystem

Personal Networks

Increase the influence of every person in CPP

• Capture more of your knowledge for re-use

• Expand your network of contacts to make you and them smarter

Program/Partnership Impact

Replicate and extend the impact of CPP programs and partnerships

• Work with program teams to package products for re-use

• Identify important channels of distribution and communication

• Find, build, and influence critical communities of practice

Strengthening the Environmental Innovation Ecosystem

Move beyond partnerships to increase impact of all environmental innovation efforts

• Identify a small, manageable, impactful set of interventions. E.g.,– Strengthening environment innovation

networks– Patent commons– Standards standardization

Original IX vision

• “To create the most widely recognized source for information on substantive actions companies can take to reduce their environmental footprint; and

• To engage the majority of Fortune 1000 firms in taking those steps, sharing the results and creating the next generation of environmental best practices.”

Environmental Innovation Institute

Leveraging External

Innovations

Driving Internal

Innovations

ResourcesResources Tools Training Tools Training

Web-based

Printed

Web-based

Printed

Regional

Industry-specific

Web-based Web-basedBuyer training

Academic Partners

Consultant Partners

Environmental Innovation Institute

Leveraging External Innovations

Driving Internal

Innovations

ResourcesResources Tools Training Tools Training

Web-based

Printed

Web-based

Printed

Regional

Industry-specific

Web-based Web-basedBuyer training

Academic Partners

Consultant Partners

Precepts I

Be open

Precepts I

Be openShare

Precepts I

Be openShare

NetworkParticipate

Join the conversation

…the way in which problems come to be identified and clarified to the point where a solution can be developed is through a process of conversation among people and organizations with different backgrounds and perspectives. Sometimes the process literally is a conversation; more often, conversation is a useful metaphor for the interactions that actually occur.

Innovation, p. 49Lester & Piore

Precepts I

Be openShare

NetworkParticipate

Join the conversationPartner widely

Precepts II

Trust (assume risk)Start small

Publish then filterAlways in beta

Be patient

Introduction to the Innovation Exchange

Core Assets

• CPP Contact list

• IX blog

• IX website

• Twitter account

• Bookmarks and references

• Targeted network memberships (e.g., 2degrees, CERES, justmeans)

Innovation Exchange blog

EDF website

Innovation Exchange website