Introduction to Strategic Planning
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Transcript of Introduction to Strategic Planning
![Page 1: Introduction to Strategic Planning](https://reader035.fdocuments.net/reader035/viewer/2022070520/58f124651a28abf84e8b461f/html5/thumbnails/1.jpg)
Economic Development Strategic PlanningJim DamicisSenior Vice PresidentCamoin Associates
March 23-24, 2017Denver, CO
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Jim Damicis, Senior Vice President, Camoin Associates• Past President, Northeastern Economic Developers
Association (NEDA)• IEDC, Economic Development Research Program,
International Economic Development Council• Collaborator – Communities of the Future• 25+ Years Experience in Economic and Community
Development
Service Lines • Comprehensive Economic Development
Strategies (CEDS)• Stakeholder Engagement• Workforce Development• Market Analysis & Financial Feasibility• Evaluation & Benchmarking Indicators• ED Communication & Marketing
Economic Development
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Introduction to Strategic Planning
I. What is it?II. Why do it?III. Context/key factorsIV. BenefitsV. ProcessVI. Lessons learned
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Strategic planning provides a living vehicle for community leaders to think strategically, to make sound decisions in a sea of game-changing circumstances, to focus efforts & to develop consensus for collaboratively solving problems.
What is Strategic Planning?
Identification
Assessment
Implementation
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Where are you & what is your potential?
• Needs & opportunities
• Situation & context
Where do you want to go & why go
there?• Community vision
• Development goals
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Questions Answered
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How will you get there & who will help?
• What will you do?
• Best people & available resources
• Strategies & projects
What will success look like for you?
• Key benchmarks & metrics
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Questions Answered
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X An eventX About planning meetingsX Developing a great well-written reportX Fulfilling a grant or regulatory
requirement
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What Strategic Planning is NOT
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Engaging broad spectrum of people
Inspiring people to work together
Putting individual efforts toward best benefit of collective whole
Process that requires advocates and champions
Challenging & time-consuming
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What Strategic Planning IS
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common barriers
focus on personalities & positionso focus on shared interests & goals instead
lack of motivation for working together for change
being in the “comfort zone”
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o Workforce, workforce, workforce!
o Quality of place – amenities, infrastructure, housing, recreation and culture, etc.
o Regional collaboration and holistic approach to economic development
o Customer service driven – permitting and approval processes, transparency, accountability
o Complex Systems requiring adaptability rather than predictability
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Factors Behind Local/Regional Development
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o Shapes community’s futureo Defines community purposeo Provides information baseo Provides realistic appraisal
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Strategic Planning Benefits
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o Means to establish & maintain effective programs
o Provides guidance in structuring tactical operations
o No proverbial clean slate – it is continualo Must assess current projectso Use information gathered to adjust plans or establish
new goals
o Can be used for overall plans or sub-activities
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A Critical Tool
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Compatible - with community vision
Feasible - given strengths & weaknesses
Implementable - given leadership & resources
Change-making - addresses most urgent challenges
Innovative - enables forward movement on most promising opportunities
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Ultimate Strategies & Action
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Market Feasibility
Financial Feasibility
Citizen/Political Feasibility
Organizational Capacity
Technical Feasibility
Ingredients for a Successful Plan
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o Organizing & pre-planning
o Identify & recruit players & stakeholderso Create organizational structure o Determine necessary financial & technical resources
o Visioning o Develop shared vision
o Assessing the local community & economic competitiveness o Evaluate & define your situation
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Strategic Planning Process
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o Identifying issues & formulating realistic goals, objectives & strategies
o Publicizing the plan
o Identifying, evaluating, & prioritizing projects o Prioritize based on best approach & return
on project
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Strategic Planning Process
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o Developing plans of action o Set out sequence of events & resources o Define physical steps
o Implementing plans o May require an implementation structure or
modification of organizational structure
o Monitoring & evaluating outcomes o Make sure goals & projects remain realistic,
worthwhile, & relevant
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Strategic Planning Process
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oRetooling & adjusting
oPublicizing progress & outcomesoOngoing process
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Strategic Planning Process
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o Shared sense of urgency o Clearly articulated & well-understood
vision o Local champions o Widespread participation & buy-in (or
rather “join in”)o Shared commitment to progress
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“Must-Haves”
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o Shared ownership (willingness to collaborate)
o Knowledge of what success looks like o Futuristic & proactive orientation in
thinking o Willingness to self-invest o A “let’s do it!” attitude
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“Must-Haves”
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o Realistic & accurate definition of the situation
o Good information o Cumulative goals & objectives o Balanced approacho Options for mutual gain
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“Must-Haves”
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o Effective internal & external communications
o Openness to learning from others o Involvement of external partners o Easy-to-follow process o Ongoing planning
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“Must-Haves”
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o Ongoing review of the status quo o Continual cultivation & acceptance of new
ideas o Continual recruitment of new faces to the
process o Community celebration of all successes o Resilience
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“Must-Haves”
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o Not knowing how to best move forward o Lack of shared community vision o Apathy or complacency with status quo o Poor working relationshipso Feeling of disconnect among citizens,
leaderso Inadequate volunteer support o False expectations
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Common Barriers
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o Don’t bite off more than you can chew! Break large projects into smaller digestible components based on your organization’s and partners’ capacity to implement
o Get comfortable making collective decisions without perfect information and predictable outcomes
o Give collaboration and engagement within region, diverse stakeholders, and the public more than lip service – design and implement together
o Market externally AND Internallyo Understand what you can have impact over – i.e. at local level
you can impact land-use, zoning, permitting, customer service
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Lessons from the Field
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o Questions you still have?o Expectations for the next 2 days?o Issues you would like covered?
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Questions? Expectations? Issues?
Credit to Freepik and flaticon.com for free use of assets
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Contact Informationo [email protected] www.camoinassociates.como Twitter: @jdamiciso Linkedin: www.linkedin.com/in/jdamiciso Economic Development Navigator:
www.camoinassociates.com/navigator
Economic Development
Contact Information