Introduction to Social Media for SMB
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Transcript of Introduction to Social Media for SMB
![Page 1: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/1.jpg)
stephanie wiriahardja • @stephawie • december 2012
IN 2011,
![Page 2: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/2.jpg)
stephanie wiriahardja • @stephawie • december 2012
IN 2011,SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA
![Page 3: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/3.jpg)
stephanie wiriahardja • @stephawie • december 2012
43%
70%
spend 6+ hourson social media
of SMBs are onTwitter
ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012,
an increase of 66%from last year.
90%of SMBs are onFacebook
![Page 4: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/4.jpg)
stephanie wiriahardja • @stephawie • december 2012
OBJECTIVETO INCREASE THE NUMBEROF SALES THROUGH SOCIAL MEDIA
![Page 5: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/5.jpg)
stephanie wiriahardja • @stephawie • december 2012
![Page 6: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/6.jpg)
stephanie wiriahardja • @stephawie • december 2012
![Page 7: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/7.jpg)
stephanie wiriahardja • @stephawie • december 2012
$35on promoted adstargeting all of Canadafor this campaign
![Page 8: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/8.jpg)
720x in 3 daysLiked
stephanie wiriahardja • @stephawie • december 2012
$35on promoted adstargeting all of Canadafor this campaign
![Page 9: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/9.jpg)
stephanie wiriahardja • @stephawie • december 2012
Set up your dashboard
Be everywhere
Track all mentions
Be a source
![Page 10: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/10.jpg)
stephanie wiriahardja • @stephawie • december 2012
NOT A SPRINT,IT'S A MARATHON.
social media is
![Page 11: Introduction to Social Media for SMB](https://reader034.fdocuments.net/reader034/viewer/2022052619/55505857b4c905ae3f8b4c74/html5/thumbnails/11.jpg)
<place Stephanie here>
stephanie wiriahardja • @stephawie • december 2012
Stephanie Wiriahardja• Community Celebratoire of HootSuite• Top 7 Nominee “Must Follow 2013” for Social Media Awards• Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor