Introduction to Social Media for Executives: Job Hunting with Social Media
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JOB HUNTING WITH SOCIAL MEDIA
Augie Ray
@augieray
August 2013
Introduction to Social Media for Executives
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AGEN
DAFrom Start to Finish
1. Why social?
2. Your goals
3. Risks to Consider
4. Social Networks
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WHY SOCIAL?WHY SOCIAL?
Credit: http://www.flickr.com/photos/horiavarlan/
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WH
Y SOCIAL?
Social CEOs Perceived Better
Executives whose CEOs are social find their leaders to be better communicators and listeners, more inspiring and more tech savvy.
Source: The Social CEO, Weber Shandwick, 2012
Which words & phrases describe your company’s CEO?
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WH
Y SOCIAL?
CEOs Expect Social’s Importance to Grow
What are the most utilized customer interactions methods?
Today
3 – 5 yearPrediction
CEOs expect the importance of social media to skyrocket in next three to five years.
Source: IBM CEO Study, 2012
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WH
Y SOCIAL?
Recruiters Have Fully Adopted Social Strategies
Recruiter’s use of social media and success in finding candidates in social media is growing.
Source: Jobvite Social Recruiting Survey, 2012
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WH
Y SOCIAL?
Recruiters Check Candidates’ Social Profiles
Only one in seven recruiters never look at candidates’ social media profiles.
Source: Jobvite Social Recruiting Survey, 2012
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WH
Y SOCIAL?
Social is Important for Your Career
• It is altering the way people communicate
• Social media skills and knowledge are growing in importance on the job
• Leaders who use social media are seen more favorably
• Recruiters are increasingly using social media to source candidates
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WHY SOCIAL?YOUR GOALS
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YOU
R GO
ALSStart with the End in Mind
• Your goals will determine your social media strategies and tactics:
• Which social networks?
• Create, curate or lurk?
• Who to follow?
• How to engage?
• What information will you share?
• What tools?
• How much time?
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YOU
R GO
ALSKnow What You Wish to Accomplish
• Set goals to guide your efforts and manage your time
• Goals may include:
• Networking with thought leaders
• Connecting with employees and peers
• Building your reputation
• Promoting your company
• Building network within targeted companies
• Education
• Competitive intelligence
• Be prepared to alter your goals as you gain experience
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RISKS TO CONSIDERWHY SOCIAL?RISKS TO CONSIDER
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RISKS TO CO
NSID
ERSocial media mistakes can be embarrassing
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RISKS TO CO
NSID
ERSocial media mistakes can harm your career
Larry JohnsonNFL Running Back
Connor Riley Cisco Recruit
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RISKS TO CO
NSID
ERRecruiter reactions to topics posted
Source: Jobvite Social Recruiting Survey, 2012
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Social Media can hurt ….
43% of recruiters who research candidates via social media found info that caused them to decline a candidate, up 9 points from last year. The top causes:• Provocative/inappropriate photos/info – 50%
• Info about drinking or using drugs – 48%
• Candidate bad mouthed previous employer – 33%
• Candidate had poor communication skills – 30%
• Candidate made discriminatory comments related to race, gender, religion, etc. – 28%
• Candidate lied about qualifications – 24%
Source: Harris Interactive/CareerBuilder, 2013
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Or Social Media can help—it’s up to you
19% of recruiters who research candidates via social media found info that made candidate more attractive or solidified decision to extend offer. Top causes:• Conveyed a professional image – 57%
• Good feel for candidate’s personality – 50%
• Well-rounded candidate, wide range of interests – 50%
• Candidate’s background information supported professional qualifications – 49%
• Candidate was creative – 46%
• Great communication skills – 43%
• Other people posted great references – 38%Source: Harris Interactive/CareerBuilder, 2013
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RISKS TO CO
NSID
ERProtect Yourself
• Keep your goals in mind!
• Know your employers’ rules
• Search yourself
• Do not think your social communications are protected under the First Amendment
• Know that FTC rules require material relationships be disclosed when endorsing a product or service
• Understand privacy settings in social networks
• Consider the following, even when posting in what you think is a private venue…
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RISKS TO CONSIDERWHY SOCIAL?SOCIAL NETWORKS
Credit: http://www.flickr.com/photos/fbouly/
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SOCIAL N
ETWO
RKSLinkedIn Activities and Features
• Complete your profile
• Connect with peers (bilateral)
• Follow companies (unilateral)
• Follow influencers (unilateral)
• Join Groups (may require approval)
• Create job alerts
• Watch for notifications, new messages & connection requests
• Endorse others
• Recommend others
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SOCIAL N
ETWO
RKSBuild Your LinkedIn Network for Job Hunting
Source: Jobvite Social Recruiting Survey, 2012
Recruiters see higher quality candidates through employee referrals and use LinkedIn to source candidates.
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SOCIAL N
ETWO
RKSLinkedIn Profile Tips
• Upload a professional headshot
• Carefully consider your headline
• Create a custom LinkedIn Profile URL
• Thoroughly complete your summary using all pertinent keywords
• Upload PowerPoint or other professional documents to your summary
• Thoroughly complete your work history
• Add Skills and Expertise you have (so that others may endorse you)
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SOCIAL N
ETWO
RKSLinkedIn Networking Tips
• Follow people you know
• Get introduced through mutual contacts
• Join groups, contribute and connect to members
• Add LinkedIn link to email signature
• Endorse & recommend others (and they may reciprocate)
• Cautiously request recommendations (Edit Profile, Recommendations, Pencil icon )
• Post links and content daily
• Use Advanced People search to find peers
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SOCIAL N
ETWO
RKSLinkedIn Job Hunting Tips
• Add Volunteer Experience and Causes
• Add Memberships in professional organizations
• Consider upgrading to a Job Seeker or Job Seeker Plus premium account• InMail messages to people not in your network
• View people who visited your profile
• Become a “Featured Applicant” to appear at top of recruiters’ lists
• Access salary data on job postings
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SOCIAL N
ETWO
RKSSearch for People, Jobs, Companies, Groups & more
Access advanced people search
Notifications, Messages & New
Connection Requests
Suggestions of people you may knowPost status updates
LinkedIn Today – news you can use and share
Updates from your network—news, job
changes, etc.
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SOCIAL N
ETWO
RKSFacebook for Recruiting & Professional Networking
• Primarily a personal social network but growing in importance for professional communications
• 50% of employers use Facebook in hiring process
• Nearly 85% of recruiters using Facebook would recommend Facebook as a tool to other recruiters
• 44% of employers think Facebook will become more important in talent acquisition process while just 18% expect its importance to decline
Source: National Association of Colleges and Employers, Use of Facebook in the Talent Acquisition Process , 2012
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SOCIAL N
ETWO
RKSFacebook: Just Personal or Professional, too?
OR
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SOCIAL N
ETWO
RKSChoice One: Keep it Personal
• “Friend” only friends and family
• Do not connect with peers
• Ensure your default privacy setting is “Friends” and not “Public”
• Facebook rules permit individuals to only have one profile; some public figures and small business owners create Facebook pages (identical to what businesses have) to promote themselves or their business, but this is not typical for professionals.
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SOCIAL N
ETWO
RKSChoice Two: Use it for both Personal & Professional
• “Friend” everyone you know
• Set default privacy for “Public”for maximum visibility or “Friends”to control who can see your posts
• Assign work peers to one list and personal contacts to another list
• Use Facebook’s Post Privacy Setting to direct status updates to specific lists of people
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SOCIAL N
ETWO
RKSIf you use Facebook for professional networking…
• Keep in mind you will beexposed to peers’ activitiesyou may prefer not know
• You may choose to suppress or diminish individuals’ posts in your news feed
• You can create or join Facebookprofessional groups, but this functionality is best for small sets of people
• Be cautious about what you “like!” Others may see activities in news feeds or Facebook graph search
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SOCIAL N
ETWO
RKSTwitter Best Suited for Social Broadcasters or Lurkers
• Great for monitoring thought leaders and news sources
• Create lists to make monitoring easier
• Generally, all tweets are available to general public, so Twitter is best used for those who care to broadcast to a wide audience
• You can follow Twitter accounts that broadcast job openings for specific employers or within different geographic areas
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SOCIAL N
ETWO
RKSOther Social Tools for Professional Networking
• Blogs: WordPress & Blogger offer free blogs; great way to build reputation—but only if you maintain it!
• Ning: A fee service to create your own professional social network
• Quora, Medium, Google+, Klout, Kred: More nascent social networks and tools that may develop into serious professional networking offerings
• Buffer App, HootSuite, Tweetdeck: Tools for managing and scheduling social media posts.
• Flipboard, paper.li, TweetedTimes.com: Content discovery tools based on your social networks
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SOCIAL N
ETWO
RKSProfessional Social Media Tips
• Set time aside at daily to monitor accounts, reply and comments to posts and share/retweet items of interest
• Don’t just broadcast--follow and engage with other accounts to build your network and create relationships
• Do not begin to connect with others until you have posted a dozen or more times—this allows others to see the topics you share and encourages them to follow
• Never post angry or frustrated. If you have a doubt before posting, don’t post!
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Q&ARISKS TO CONSIDERWHY SOCIAL?Q&A
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RISKS TO CONSIDERWHY SOCIAL?THANK YOU
Credit: http://www.flickr.com/photos/wwworks/
Augie Ray
@augieray
http://www.linkedin.com/in/augieray/