Introduction to Nokia 2
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Transcript of Introduction to Nokia 2
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Nokia - Enabling People to Shape Their Own Mobile World
We will continue to create, enhance and implement the technologies that bring people together through:
• Pioneering work in Research & Development
• Deep understanding of customer needs
• Creating a wide and diversified range of products
• Supporting service evolution to bring new opportunities
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Nokia Mobile Phones’ Strategic Intent
Enrich people's lives bybranded mobility solutions
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Nokia Mobile Phones Facts
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Nokia Mobile Phones Key Facts
• World's largest manufacturer of mobile phones since 1998
• Global market share in 2001 37%
• Products for all customer segments and mobile standards worldwide
• Sales volume 140 million units in 2001 (total market volume 380 million units)
• Net sales EUR 23,158 million in 2001
• Approximately 26,500 employees
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Net Sales 2001
Nokia net sales EUR 31,191 million - of this, Nokia Mobile Phones
share EUR 23,158 million
Nokia Mobile Phones
net sales by region
Nokia net salesby business group
NVO 2 %
NET24%
NMP74%
Europe & Africa46%
Americas 35%
Asia Pacific18%
1 EUR = 0.9026 USD (December 31, 2001)
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Nokia Mobile Phones Worldwide
Production sitesProduct creation sitesSales offices
Americas Europe
Asia-Pacific
• Balanced global presence• Products sold in more than 130 markets
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Nokia Mobile Phones in Europe
• The world's #1 mobile phone market in terms of penetration and value added services
• Factories in:Salo, Finland;Bochum, Germany;Komárom, Hungary
• Product creation sites:Copenhagen, Denmark;Espoo, Oulu, Tampere, Salo and Jyväskylä, Finland;Bochum and Ulm, Germany;Southwood, UK
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Nokia Mobile Phones in the Americas
• Factories:Fort Worth, Texas, US Reynosa, MexicoManaus, Brazil
• Product creation sites:Vancouver, Canada; Boston, MAIrving, TX and San Diego, CA, US
• Products for digital GSM, CDMA and TDMA standards; analog AMPS and NAMPS standards
• Internet driven development
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Nokia Mobile Phones in Asia-Pacific
• Fastest developing region in terms of sales volume
• China is the biggest mobile market in the world
• Nokia in leadership position• A combination of advanced markets
and those with low penetration and huge potential
• Factories: Dongguan and Beijing, China; Masan, South Korea• Product creation sites: Beijing and Hong Kong, China; Tokyo, Japan; Seoul, South Korea• GSM 900/1800, CDMA (Korea), PDC (Japan)
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A Very Short
History of Nokia
Mobile Phones
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Nokia Mobile Phones milestonesThe era of the first generation
• In the early 60's the Finnish military asks Nokia and Salora to develop a portable field phone
• In the 70's the first car phones for the Finnish ARP network
• 1979 Nokia & salora form a joint venture: Mobira
• The NMT era • 1982 First Mobira products: Senator
and Combi portable phones for NMT-450• 1984 the first handportable mobile phone:
the Mobira Talkman• 1986 the first Mobira Cityman handportables
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• 1991 World's first GSM call made in Finland on the Nokia 6050 car phone
• 1992 First mobile GSM phone, the Nokia 1011
• 1994 First GSM product family, the Nokia 2100 series and first digital cellular data products
• 1996 World's first communicator, the Nokia 9000 Communicator
• 1999 World's first media phone, the Nokia 7110
• 2001 World’s first Multimedia Messaging phone, the Nokia 7650
Nokia Mobile Phones milestonesThe era of the second generation
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