MOBILE ENGAGEMENT

Technology for intelligent one-to-one mobile conversations

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We enable brands to intelligently personalise mobile cross-channel communications, across marketing and customer care interactions.

mGage is a global mobile engagement provider with more than 15 years of mobile CRM (mCRM)experience. Our SaaS, cloud-based technology, enables brands to intelligently personalise mobile

communications for the omni-channel consumer, across marketing and customer care interactions.Through a single campaign management tool and a robust set of open APIs, our platform provides reachacross mobile touchpoints, including text message, app push notification, voice, and email. We deliver

billions of monthly mobile messages for 800 enterprises and are a trusted connection for over 500 carriers across the globe.

WE ARE

| 3MOBILE CHANNEL ENGAGEMENT

WHAT WE DO

Customer

Management

mCRM &

EngagementCustomer

Acquisition

mCRM Mobile Messaging Payments

Create and manage your own messaging

campaigns using Communicate Pro.

Track customer behaviour, identify your

valuable customers and incentivise.

Reliable carrier grade messaging

solutions to drive brand awareness,

improve customer service or acquire new

customers.

Unlock mobile payments functionality for

your customers with our suite of mobile

payment products.

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MOBILE SHOULD BE A KEY ENGAGEMENT CHANNEL FOR YOU

X5More responsive to SMS

marketing than direct mail

95% Open Rates

Nearly 40%UK Internet traffic on

Mobile

53%Would be interested in

paying by Direct Debit (via their phone bill)

1. Intelligent Position (Dec 14) 3. smsmarketing.com

2. Mobile Marketing Association 4. Survey conducted by One Poll on behalf of mGage UK 2014

Mobile internet consumption is set to

overtake the desktop computer/laptopSMS reaches these consumers Frictionless mobile payment is the next

big thing

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mGage MAKES MOBILE EASY AND IMPACTFUL

SCALE GLOBAL ROI

Our technology enables

communication across 7

channels and currently

processes nearly 2B monthly

interactions

We are trusted connection for

over 500 carriers across the

globe

Our platform includes

proprietary tracking and re-

targeting technology so that

you can effectively

communicate 1:1

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OVER 15 YEARS OF OPERATION, WE’VE BUILT AN ENTERPIRSE-GRADE

MOBILE ENGAGEMENT PLATFORM THAT SPANS 7 CHANNELS

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Broadcast MessagingOpt-in Member

Management

2-way Campaigns

Message Delivery Platform

CommunicatePro Campaign Mgmt

- Multi-format messaging (SMS/MMS/IP)

- Connectivity Resource Management

- Service Subscription Management

- Message Queuing Management

- Aggregator Functionality

mGage API - Carrier/IP Messaging Connectivity

SMS MMS IP and OTT Messaging

Email Voice Out-dial Push

Connect APIs

Visualize Analytics and Retargeting

- Data visualisation and granular reporting - Behavioural retargeting

Access functionality

through easy,

modular GUI or

robust, open APIs

Effective and rich

engagement

mechanisms

Platform processes

2B global cross-

channel interactions

per month

Cross-channel view

and personalization

functionality

Multi-channel: 7

channels from 1

platform, including

carrier direct

connections (Tier 1)Social Media

OUR TECHNOLOGY AND VALUE-ADD SERVICES SUPPORT

YOUR NEEDS ACROSS THE CUSTOMER LIFECYCLE

We reach and acquire customers to build you an engaged mobile

community through proven multi-channel acquisition solutions

We enable mobile cross-channel engagement through an easy-to-use campaign management tool

and open APIs

GROW

Acquire & Mobilize Customers

COMMUNICATEPRO

& CONNECT

Engage & Retarget Audience

VISUALIZE

Drive Retention & ROI

We provide integrated data visualization and reporting

tools and re-targeting functionality

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OUR GROW PRODUCT ENABLES ENTERPRISE TO BUILD

PERMISSION-BASED, HIGHLY ENGAGED MOBILE COMMUNITIES

Optimized Email Media Activation Mobile DisplaySocial Display

OPTED-IN MOBILE COMMUNITY

OPT-IN PROGRAM DEVELOPMENT

CONSUMER OPT-IN

AVAILABLE CUSTOMER DATA ANALYSIS

EXISTING CUSTOMERS

NEW CUSTOMERS

M G A G E C O M M U N I T Y B U I L D I N G P R O G R A M F U N N E L

Performance mobile media to

add new customer via mobile

channels

Assets and strategic services

to mobilize your customers to

deepen engagement

Managed service, so you can

focus on your core business

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COMMUNICATEPRO AND CONNECT PRODUCTS ENABLE

ENTERPRISES TO ACCESS 7 MOBILE CHANNELS WITH 1 PLATFORM

1 platform reaching 7

channels to ensure

you communicate

with your consumers

at the right time and

place

Easy-to-use interface

that supports complex

functionality from LBS

to List Management

to Passbook

distribution

Integrated reporting

for campaign

performance and

cross-channel

attribution and

optimization

CUSTOMERMMS

RETAIL

LOGISTICS

FINANCE

TRAVEL

Marketing and

Customer CareConsumers

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SMS

PUSHEMAIL

IP MESSAGE

VOICECOMMUNICATE

PRO/CONNECT

MOBILE

IDENTITY

LB

S

AN

ALY

TIC

S

Platform and Channels

SOCIAL

VISUALIZE TRACKS END-TO-END MOBILE ENGAGEMENT

TO PROVIDE ACTIONABLE INSIGHT

Behavioral retargeting to create

personalized mobile experience

for your consumers

Channel and user attribution for

conversion attribution, budget

allocation optimization, and

retargeting

Unified dashboard with data

visualization that eliminates the

problem of fragmented data

across channels and vendors

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mGage PAY TURNS PAYMENT INTO BIG PROFITS

Premium SMS: Enable your consumers to

make instant payments via a 5-digit

number used to directly bill consumers for

one off premium charges or subscription

purchases via SMS. Premium tariffs range

from 10p to £10.

Payforit & Direct Billing: Payforit allows

consumers in the UK to use their mobile

phone as an alternative payment method

to pay for online products or services.

mGage offers your customers a reliable

method of making one-off payments while

on the move.

Voice Shortcodes: A simple and cost-

effective communication channel between

you and your customers. mGage’s Voice

Shortcodes are designed for businesses

looking for simplified ways to enable their

customers to communicate with them.

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Case Study – American Express

Objective

mGage was tasked to deliver an innovative campaign aiming to create customer

convenience and migrate AMEX’s service calls to SMS to lower the cost through the

mobile channel

Solution

mGage successfully delivered an ongoing mCRM programme providing AMEX customers

with:

• Payment Acknowledgements & Reminders

• Credit Limit Threshold Reminders & Spend Tracking Alerts

• Gift Limit Payment Reload Confirmations

• Fraud Protection Alerts

• Irregular Charge Alerts

• Balance Tracking Alerts

Result

• Reduction in costs through SMS deflection

• Increase in customer engagement via on-going mCRM

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Case Study - Argos

Click & collect mCom platform

integration production grade ops

Objective

• Increase Sales

• Improve Customer Service

• Strengthen Bran Loyalty

Solution

• Price-Check Functionality

• Customer Notification Alert

• Targeted Marketing Messages with Personalised Codes

Result

• 4.5m Customer Interactions Per Month

• 6M Opt-In Profiled Customers

• 54M Consumer Interactions for Interactive Services

• 5.8M Interactions for Mobile Marketing

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Case Study – Channel 5

Objective

mGage ran interactive mobile services with Channel 5 for over 7 years

Solution

• Premium SMS Competitions

• Mobile Marketing

• Facebook Voting

• Mobile CRM

Result

• 1st Facebook voting application in the UK

• Over 110 SMS interactions with the Channel 5 viewer base in 7 years

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Case Study - Betfred

Objective

mGage was tasked with providing a solution to enable Betfred to engage their users

in services and to ensure that loyal customers were rewarded with offers and

promotions.

Solution

mGage successfully delivered a platform to create personalised marketing messages

relevant to the customer’s betting activity, such as delivering unique coupon codes

specific to customers interests.

Result

• Drive more customers in store

• Engage and retain loyal customers

• Create new revenue streams through competitions and gaming services

• Increase customer spend

mGage WILL GROW YOUR MOBILE COMMUNITY, ENGAGE

YOUR AUDIENCE, AND OPTIMIZE YOUR CAMPAIGNS THROUGH:

Leading Mobile Community Building Solutions

Scalable mobile engagement Infrastructure

Global capabilities

Multi-channel reach with a single platform

Integrated cross-channel mobile tracking capability

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THANK YOU

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