Introduction to Media Literacy for Substance Abuse Prevention
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Transcript of Introduction to Media Literacy for Substance Abuse Prevention
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Introduction to Media Literacy Renee Hobbs
Temple University Media Education Lab Philadelphia PA
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What is Media Literacy?
Using Tools &
Technology Resources
Well
Critical Analysis, Reflection
& Ethics
Teamwork&
Problem-Solving
Creativity &
Expression
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+Media Literacy Definition
Media literacy is a 21st century approach to
education that provides a framework to
access, analyze, evaluate and create
messages in a variety of forms. It builds an
understanding of the role of media in
society as well as essential skills of inquiry
and self-expression necessary for citizens of
a democracy.
--Center for Media Literacy
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+Media Literacy is a Life Skill
Media is part of the cultural environment and as such, it affects healthy development:
Self-Awareness & Acceptance
Growth & Development
Body Knowledge and Care
Personal and Social Relationships
Strategies for Healthy Living
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Building Analysis and Critical Thinking Skills
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http://mediaeducationlab.com
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+Media Literacy is a Life Skill
Nutrition
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+Media Literacy is a Life Skill
NutritionSubstance
Abuse
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+Media Literacy is a Life Skill
NutritionSubstance
AbuseStereotypes
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+Media Literacy is a Life Skill
Sexuality
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+Media Literacy is a Life Skill
Sexuality Aggression
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+Media Literacy is a Life Skill
Sexuality AggressionOnline SocialResponsibility
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+Promoting Habits of Inquiry
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+Key Concepts of Media Literacy
① All media messages are constructed.② Each medium has different
characteristics, strengths and a unique “language” of construction.
③ All media messages contain embedded values and points of view.
④ People use their individual skills, beliefs, and experiences to construct their own meanings from messages.
⑤ Media messages must be considered within a social, political and economic context.
⑥ Media and media messages can influences beliefs, attitudes, values, behaviors and the democratic process.
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+ Media Literacy is an Expanded Conceptualization of Literacy
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Media literacy can be applied to all the K-12 subject areas:
English Language Arts Social Studies/Government History Science Health Technology Art/Music/Drama
Multidisciplinary Perspectives in Media & Technology in Education
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John DeweyPaolo FreireLev VygotskyRudolf ArnheimNeil PostmanStuart HallNorbert WeinerMarshall McLuhan
Multidisciplinary Perspectives in Media & Technology in Education
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Integrating ML Across the Curriculum
1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action
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Integrating ML Across the Curriculum
1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action
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Captain Morgan Rum
The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.
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Analyze an Alcohol Ad
1. Color & Design
How is color used to attract your attention?
What kinds of technologies wereused to construct this message?
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2. Language
“The Captain was here.Don’t drink until you’re 21. Captain’s orders.”
What comes to mind when you seethese words and phrases?
What feelings do you experiencewhen looking at the picture?
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3. Relationships
What inferences (educated guesses) can you make about the people pictured in this ad?
What kind of relationship do you think they have?
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4. Subtext
The ad suggests a meaning. It doesn’t state the meaning directly.
What are some possible messages that the advertiser wants you to think or feel after viewing this ad?
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4. Subtext
I can’t wait to be 21 so I can drink alcohol.
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4. Subtext
I can’t wait to be 21 so I can drink alcohol.
A girl who drinks alcohol will dress and act in a sexual way.
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4. Subtext
I can’t wait to be 21 so I can drink alcohol.
A girl who drinks alcohol will dress and act in a sexual way.
Girls who drink alcohol are attractive and fun to be with.
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4. Subtext
I can’t wait to be 21 so I can drink alcohol.
A girl who drinks alcohol will dress and act in a sexual way.
Girls who drink alcohol are attractive and fun to be with.
What is accurate or inaccurate about these subtext messages?
What is true and falseabout these
subtext messages?
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Captain Morgan Deconstructed1. Color & DesignRed is a big contrast with the dark colors of the outdoor, nighttime setting.
The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.
2. Language The slogan is used on many Captain Morgan ads– it’sfamiliar to people.
The phrase, “Don’t drink untilyou’re 21” makes drinking seemlike an adult activity. But the girl depicted in the photo looks like a teen.
3. RelationshipsThe Captain looksinterested in the girl. She’s the center of attention.
4. Subtext• You’ll get attention if you drink alcohol.
• You can dress and act
outrageously if you drink alcohol.
5. AccuracyWhen people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
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CREATE A POSTER
DISCUSS AND ANALYZE a media textCOMPOSE using full sentences to analyze
using some of the key concepts and critical questions
CREATE a poster to share your analysis with the group
DISPLAY your poster and receive feedback on your ideas
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RULES FOR COMPLETING YOUR POSTER
A TITLEFIVE COMPLETE SENTENCES ARE READABLE
FROM 3 FT DISTANCEAD PLACED IN CENTER OF POSTERVISUAL DESIGN ELEMENTS ALL MEMBERS OF THE TEAM CONTRIBUTE
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LEARNING TARGETS
I can brainstorm and share ideas in a collaborative team
I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy
I can compose effective sentences to convey critical analysis
I can create an attractive slide that gives the viewer an “aha!” experience
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Integrating ML Across the Curriculum
1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action
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Promoting Habits of Inquiry
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CONTACT:
Renee HobbsTemple UniversityMedia Education LabPhiladelphia PA 19122Email: [email protected]
Phone: (215) 204-4291Web: http://mediaeducationlab.com
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The Power of Youth Media Production
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Integrating ML Across the Curriculum
1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action