Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.
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Transcript of Introduction to Marketing TLC By Mrs. Rees Elk Ridge Middle School ©2009.
Introduction to Marketing
TLC
By Mrs. Rees
Elk Ridge Middle School
©2009
The Four P’s of Marketing
ProductPricePromotionPlace
Product
What are it’s marketable characteristics Who is your target market?
Definition: What you are selling.
Target Market
How narrow or wide is your target?
Definition: Who you are selling to.
Who is the Target Market?
Who are these ads targeting?
Price Definition: How much the consumer is charged.
What happens if you charge too much? Too little?
How do you determine value? Production Cost – cost of making the item Selling Price – amount you are charging the customer Profit – amount you are making after subtracting the production
cost from the selling price.
Promotion Definition: Ways to attract interest in the
product. How will you make your product
memorable? How will you package and advertise your
product?
Slogans
“We can do that.” “A rainbow of flavor.” “The nighttime, sniffling,
sneezing, coughing, aching, stuffy head, fever, sleep better to feel better medicine.”
“They’re magically delicious.” “Get more.” “I’m lovin’ it…” “Challenge Everything” “Don’t bother me, I’m eating.” “You can do it. We can help.”
Definition: A phrase used to remind the consumer of the product.
LogosDefinition: A picture or symbol that represents the product or company being advertised.
Jingles
Mr. Clean Mazda Taco Bell Little Caesars Clapper Chia Pet Meow Mix Rice Crispies Budweiser Folgers Oscar Meyer
Definition: Catchy short songs used to remind the consumer of the product.
Place Definition: Where the product is sold.
CountriesCitiesStoresLocation within store
What’s wrong with these ads?
The End