INTEGRATED MARKETING COMMUNICATIONS LECTURE 1: MARKETING COMMUNICATIONS IN CONTEXT.
Introduction to Marketing Communications Tutorial 8
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Transcript of Introduction to Marketing Communications Tutorial 8
![Page 1: Introduction to Marketing Communications Tutorial 8](https://reader033.fdocuments.net/reader033/viewer/2022042722/58a2a7591a28ab0d0a8b6541/html5/thumbnails/1.jpg)
Introduction to
Marketing Communications
…tutorial
8
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a quick quiz…
split into groups of no more than five
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Question 1…
name any two of the four types of direct
marketing according to Chris Fill
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Question 2…
name two strengths of sales promotion
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Question 3…
provide one example of an advertising class,
an advertising media and an advertising
vehicle
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Question 4…
identify two key strengths of personal selling
as a communications tactic
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Question 5…
of which task in DRIP does sales promotion
offer the most impact?
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Question 6…
name each stage of the AIDA model
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Question 7…
name three different areas of sponsorship
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Question 8…
Identify and name three different
stakeholders that can be reached by public
relations
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Question 9…
what are the two key types of sales
promotion according to Chris Fill?
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Question 10…
list the six key stages/particpants in the
linear model of communications
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finished?
OK, swap your answer sheet with another group…
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Question 1…
name any two of the four types of direct
marketing according to Chris Fill
Complementary
Primary differentiator
Sales channel
Brand vehicle
2 marks
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Question 2…
name two strengths of sales promotion
Reach new customers
Reduce distributor risk
Reward and/or retain customers
Induces action
Preserve cash-flow
2 marks
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Question 3…
provide one example of an advertising class,
an advertising media and an advertising vehicle
Broadcast, print, outdoor, instore,
TV, radio, cinema, newspaper, magazine,
billboard …
3 marks
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Question 4…
identify two key strengths of personal selling
as a communications tactic
Two-way, direct communications
More focused attention
Cuts through clutter and noise
Customisable
2 marks
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Question 5…
of which task in DRIP does sales promotion
offer the most impact
Persuasion
1 marks
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Question 6…
name each stage of the AIDA model
Attention Interest Desire Action
4 marks
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Question 7…
name three different areas of sponsorship
Arts Sport TV Charity/cause
3 marks
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Question 8…
Identify and name three different stakeholders that can be
reached by public relations
Employees
Customers/consumers
Media General public
Financers Government
…3 marks
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Question 9…
what are the two key types of sales
promotion according to Chris Fill
Value adding
Value increasing
2 marks
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Question 10…
list the six key elements/participants of the linear model of
communications
Sender Encoding Message Decoding Receiver Feedback …noise?
6 marks
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marks out of 28 please…
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Assessment method...
an academic assignment structured around the
production of presentation (with slides and speaker
notes – NOT delivered)
Part 2
30% of total marks
coursework
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the brief…
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OK, back into groups…
how would you answer this question – how would
you structure the slides and what content and
theory would be in the notes?
…and the fact that you only have two slides and speaker notes…
based on your assigned tactic…
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