Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana Workes
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Transcript of Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana Workes
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INTRODUCTION TO LINKEDIN May 31, 2014Presented By
Dana Workes
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Brought to you by
www.umsldigital.com
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About Me • Independent marketing consultant
• Specialize in inbound/digital marketing
• B2B, B2C, Nonprofit Marketing & Fundraising
• Adjunct Instructor at UMSL
• Presenter w/ Social Media Club of St. Louis
(SMC) and Association of Fundraising
Professionals of Greater St. Louis (AFP)
• Artist-Wannabe, Puppy Snuggler, Obsessive
Recycler, Casual Dresser, Speed Limit Violator,
Sarcasm Enthusiast
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SOCIAL MEDIA & MARKETING
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• The #1 activity on the internet• Community• Conversation• Information• Education• Customer Service• Public Relations• An opportunity to reach a broader audience• An opportunity to engage with your audience
Social Media is:
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LinkedIn• The professional social network• Founded in Dec 2002, Launched May 2003• Purchased Slideshare in 2012, 50 million users• 300 million users to date• 2 new members sign up every second• 93 million users in the US (largest segment 29.9%)• 2.7 million business pages• 1.5 million groups• Average user spends 17 min/month • Fastest growing demo: students & recent grads• Almost 40% pay for professional membership
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So What Is It?
• Your resume, supercharged.
• Your contacts, your contacts’ contacts, their contacts’ contacts’ contacts…
• A great networking event (minus the food)
• A job board
• Opportunity!
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For Your Business, It’s…
• A talent scout
• A marketing brochure
• A Showcase for your products & services
• A link to your website
• “Corporate espionage”
• Opportunity!
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Put Your Best Profile Forward
“70% of companies have rejected candidates based on the candidate's online reputation, but only 7% of Americans believe it affects their job search.”
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Five MUSTS
1.Have a clear, professional, recognizable photo
2.Fill out your profile completely & thoughtfully
(Note: auto-fills, searchability)
3. Connect, Connect, Connect!
4. Join groups
5. Participate – Share, Comment, Communicate!
And then…
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Kick It Up A Notch
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Claim Your Custom LinkedIn URLProfessional, easier to search/share, easy to do
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Create A Badge For Your Website
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Customize Your Website/Blog Links
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Add Samples
• Add samples of your work in the appropriate sections;
• Upload presentations, documents, images, videos and web links
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Think SEOKeywords matter!
Customize Your Profile SectionsAdd, delete, and rearrange the sections on your LinkedIn profile to best highlight your accomplishments and skills
Turn Your Profile Into a ResumeTake advantage of the new resume builder tool to convert your online profile into a printable, shareable resume
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Don’t Be A GhostMake it easy for people to identify and connect with you
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And You Can Identify & Connect Too• New &
Improved!
• See who’s viewed you & say “Hello.”
• Learn how people find you
• And how you stack up against your peers
• $ = More Info
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Now Don’t Just Sit There…
Congratulations!
You have an awesome profile.
That’s fantastic.
You’re done!!!
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NOT!
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Add “Plays Nice With Others” To Your Skills
• “Social Listening”
• Read somethin’ - it’s good for ya’!
• Like it? Say so.
• Like it a lot? Share it. Tweet it! Shout it from the rooftops!!!
• (Or maybe just leave a comment from time to time)
• Give credit where credit is due (Yep, you can @tag!)
• Don’t forget your groups! Network w/ a targeted audience.
• Lather, Rinse, Repeat.
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Keep Your Finger On The Pulse
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But What About My Business?
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Oh Honey, if only we had enough time!
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Learn More at UMSL!Earn your Certificate in Digital Media Marketing
In as Little as Two Semesters!
www.umsldigital.com
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THANK YOULet’s keep in touch!
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https://www.linkedin.com/in/danaworkes
Dana WorkesIndependent Marketing Consulting
ph. 314.495.6572
@dworkes
+DanaWorkes