Introduction to Internet Marketing by eBoost Consulting
-
Upload
jason-kirby -
Category
Business
-
view
6.810 -
download
1
description
Transcript of Introduction to Internet Marketing by eBoost Consulting
Internet Marketing
For The Artificial Turf Industry
Cost Effective Instant ROI Campaign results are traceable More effective than offline advertising Brand enhancement Two-way communication between customers
Internet Marketing
The Tools
Pay-Per-Click (PPC) Call Tracking Search Engine Optimization (SEO) Email Marketing
Pay-Per-Click
Google Adwords Instant ROI More Traffic Must be tailored to
perfection Can become
extremely costly if done in correctly
Call Tracking
Ideal for business that depend on sales reps and prefer customers call in
Creates different phone numbers for all of your different ads.
Enables you to measure the effectiveness of your offline and online ads
Must be tailored to perfection Allows you to more effectively allocate your budget
SEO
80% of users click on organic vs. paid
Takes 3-6 months to see results
Long-term investment with greatest long-term return
Requires a lot of onsite and offsite optimization
Email Marketing
Highest ROI Builds relationships with customers Increases referrals and up sells Enhances your brand and company image Demands a good size list – past, current, and potential
customers Requires list segmentation and testing Initial setup is timely
Now You Know…
The basics of Internet Marketing The tools that make up a successful campaign Why Internet Marketing is great for the turf industry
What’s The Next Step…
You have two options
1) Hire an in house Internet Marketing professional
2) Outsource to a team with experience in your industry
The Decision is Yours…
We are just here to help you make that decision
Thank You For Your Time
Presenter: Jason Kirby
Email: [email protected]
Website: http://www.eboostconsulting.com http://www.YourTurfSearch.com
Phone: (619) 664-4691 x9031
Address:7125 El Cajon Blvd st. #5San Diego, CA 92115