INTRODUCTION TO INTEGRATIVE MEDIA
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Transcript of INTRODUCTION TO INTEGRATIVE MEDIA
TOPIC 1: INTRODUCTION TO INTEGRATIVE MEDIA
1.1 DEFINITION
Media • Usually refers to tools to create, store, and/or
deliver information or data in mass media communication such as newspaper, magazine, or television
• Types of media:• newspaper – printed media• television – electronic media• Other?
• Media elements: people, channel, tools (hardware and software), medium, media types, and the list goes on.... (depends on what types of media you are referring to)
1.1 DEFINITION
Integrative Media • Combination of media elements to deliver
information for creating high impact communication.
• Examples:• Electronic media, communications delivered via electronic or
electromechanical energy• Hypermedia, media with hyperlinks• Multimedia, communications that incorporate multiple forms of
information content and processing such as text, graphic, animation, video and audio.
• New media, a broad term encompassing the merging of traditional media with the interactive power of computer and communications technology
• Print media, communications delivered via paper or canvas• Social media, media disseminated through social interaction
1.2 MEDIA EVOLUTION
Usually refer to "old" media forms, such as print newspapers and magazines, that are static representations of text and graphics.
A generic term for the many different forms of electronic communication that are made possible through the use of computer technology
Example: Websites Streaming audio and video Chat rooms E-mail On-line communities Web advertising DVD and CD_ROM media Virtual environment List goes on.....
Old Media New Media
1.4 EXAMPLE OF MEDIA INTEGRITIVE
Multimedia• Multimedia is a medium with multiple content forms.• Able to create high impact communication thus has been
used widely in various application such as learning, entertainment, businesses, marketing and so on.
• Types of contents usually integrate in creating multimedia presentation/application.• Texts• Graphics• Audio• Animation • Video
1.4 EXAMPLE OF MULTIMEDIA PRODUCT
1.4 MULTIMEDIA CONTENTS FORMS
Texts• Human readable sequence of characters to form
words to explain or describe about subjects / contexts / situations /....
• It is use to strengthen other media.• Use to express ideas, information, knowledge and
feeling.• Wordy presentation are boring!!!
Graphics / images• Visual representation to express some subjects more
rather than text.• Can be created manually (painting/ drawing) or using
computer technology .• Computer generated images use widely in may fields
such as engineering, animation.
1.4 MULTIMEDIA CONTENT FORMS
Manual drawing Computer Generated Images
• Audio• Audio is sound within the acoustic range available to
humans. • Generally audio is capable to influence humans feeling,
thinking and attract people’s attention.• Types of audio:
• Music - set the mood of the presentation, enhance the emotion, illustrate points
• Sound effects - to make specific points, e.g., squeaky doors, explosions, wind, ...
• Narration - most direct message, often effective
1.4 MULTIMEDIA CONTENT FORMS
• Animation • Rapid display of a sequence of still images to
create an illusion of movement.• Cartoons on television is one example of
animation.• Animation is both time-consuming and costly to
produce. For this reason, most of the animation made for television and film is produced by professorial studios.
1.4 MULTIMEDIA CONTENT FORMS
• Animation cont:• Now many software applications are available to
create animations to be displayed on a computer monitor.
• “Only animate when it has a specific purpose”• Enhance emotional impact, e.g., air bag explosion
+ dummy movements -> car crash.• Make a point, e.g., show insertion of a memory
chip onto the motherboard (much better than a diagram)
• Improve information delivery• Indicate passage of time, e.g., clock/hourglass ->
program still running.
1.4 MULTIMEDIA CONTENT FORMS
Video A movie or other piece of material recorded on video
recorder. Note the difference between animation and video.
Whereas video takes continuous motion and breaks it up into discrete frames, animation starts with independent pictures and puts them together to form the illusion of continuous motion.
Adv: It’s quality remains for longer period of time The duplication quality is similar to the original video Able to access contents in non-linear fashion thus makes editing
easier. Dis:
Huge file size Easily to be copyrighted without permission The transfer of video digital take quite some time
1.1 MULTIMEDIA CONTENT FORMS
Examples : Printed
Newspaper Magazines Posters Brochures/Flyers Banners
Web-based Blog Websites Wikis Social Media: facebook,
twitter,
1.5 MEDIA DELIVERY METHODS
Electronics-Based Television Radio Mobile
Others? What would you call or this kind of info delivery?
Super impose image
Piracy & copyright issues Intellectual property abuse Plagiarism
1.1 INTEGRATED MEDIA - MISUSE